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The Globe and Mail

Spark Sessions

With Marketing Director Jenny Jovanovic (Crazy Style Love)

Spark Sessions Marketing Director Jenny Jovanovic (Crazy Style Love)

The blogging world has become very saturated, so it was worthwhile spending the weekend at the second annual Spark Sessions conference to learn how to differentiate myself.

The opening keynotes by Andrew Sardone, Editor at Globe Style Advisor and Vanessa Craft, Beauty Director at ELLE Canada launched the event by describing bloggers as entrepreneurs. Vanessa inspired bloggers to become idea entrepreneurs and leverage our blogs to influence how readers think and behave. “Blogging is storytelling with a megaphone,” she said. Think about the power that comes with being a blogger and consider your future legacy.

Winnie Chan explored various legal issues that are relevant to blogging like CASL, disclaimer policies and copyright infringement. Though it was interesting to hear a lawyer’s perspective about what we do on WordPress, I would’ve preferred to see more visual examples of do’s and don’ts. Likewise, Maxine McDonald from Langton PR helped us understand which information is fundamental to include in media kits, but she didn’t show any examples of media kits she likes.

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Entrepreneur Barbie

mattel-entrepreneur-barbie National Post

Barbie has quite an impressive resume. It’s amazing how a woman with 55 years of experience manages to look so young. With 150 jobs under her belt, she’s relatable to young women with different career goals.

Mattel recently introduced Entrepreneur Barbie. Armed with a smartphone, tablet and sophisticated purse, Entrepreneur Barbie is ready to tackle the same challenges as other women entrepreneurs.

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iPhone Transition and Recommended Apps

After my last exam of the semester, I took the earliest train to Toronto the next morning, eager to finally pick up a new phone. Though my excitement was interrupted by a transportation-related delay, the shopping experience that followed was unlike any other. I finally got to browse though Yorkdale’s new extension, including Canada’s first Microsoft store, which was great because I’m a PC.

Photo Source: Mashable

Buying a black 16 GB iPhone 5, which’ll be protected by a black OtterBox Defender, was a fantastic way to start my winter break. The case is so mightily thick that my friends have been teasing me about how the phone looks, but having peace of mind makes it worthwhile. During the initial activation of my phone, it was immediately apparent that using it is as intuitive as people say. Once my contacts were transferred from my BlackBerry Tour 9630 (3 years old, with a trackwheel!), I could proudly call myself an iPhone owner.

I’ve had a lot of fun downloading and testing out apps. Here’s a list of 20 apps I recommend, sorted categorically:

Social Networking & Photo: Twitter, Facebook Messenger, Foursquare, LinkedIn, Pinterest, Instagram, Skype

Entertainment & Music: Flixster (w/ Rotten Tomatoes), GetGlue, Cineplex, Shazam, IMDB

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Reading Off-screen

As much as I love digital technology, there is something comforting and enjoyable about reading newspapers in print, so when The Globe and Mail offered me a free subscription, I signed up.

Since the periodical has started showing up outside my front door six days a week, I’ve changed my morning routine. It’s motivated me to wake up about 20 minutes earlier, so I can get ready and then read it with a coffee while everything’s quiet before heading to class. On the mornings I don’t have class and I’m not tempted to watch CityLine Fashion Friday, it feels like an additional luxury, as I anticipate how many hours during the day will be spent in front of a screen.

Upon checking Facebook and Twitter feeds in the morning, there are only so many worthwhile links to click that were posted since the night prior. The Globe, however, always has articles piquing my interest and more importantly, in print, there are thankfully no distractions, such as flashing colourful ads leading me to open a new tab, which will inevitably lead to more unnecessary and unproductive Internet browsing.

Last week, a colleague told me about the rush amongst her Ivey classmates to pick up a free copy of the Globe at school before they run out and now that I’m a subscriber, I can understand why. I like to read The New York Times too, but since they limited access to online content to ten articles per month, instead of the twenty permitted previously, I’m more grateful for the Globe’s convenient availability.

As the exam period approaches, I know that it will be a nice break to read the newspaper rather than a textbook. Also, just as course material tends to overlap across my different classes, I welcome the chance to read about the same topics on the syllabus in a more relevant context in Globe stories, such as those about Gen Y versus baby boomers in relation to my sociology of work class and current political scandals that will provide examples to theories about politicians’ increasing invisibility.

I find that when some of my profs point out that they still read a hard copy of the paper, they date themselves in a room of twentysomethings, though I can understand why they proudly announce this habit. Proclaiming that you read the paper in print needn’t be done in a self-deprecating or teasing tone. There are great journalists out there and I think taking the time to read their work, without distractions, is a wonderful way to pay respect, whether they write about fashion, business, tech or anything else.

Take the time to read sans screen and you may be surprised how much you like it.

In the News

– Nearly 250,000 Germans have requested that their houses not appear in Google Street View, which “shows that citizens want to decide which data about themselves is published on the internet”, said Peter Schaar, the head of Germany’s data protection watchdog. FULL STORY

– Bell will release the new Blackberry Bold 9780 on Tuesday November 2. T-Mobile will release the phone in the U.S. next month as well.

– Lady Gaga hit 1 billion views for her YouTube video, thus beating Justin Bieber. “We reached one billion views on YouTube little monsters!” she tweeted.

– In addition to adding more disturbing graphics to cigarette packaging, BBC has reported that the government may ban smoking in private cars in the UK. FULL STORY

– About 30 years after losing their son, Myron and Berna Garron have donated $30 million to Sick Kids Hospital in Toronto for cancer research. According to The Globe and Mail, their contribution is the largest private gift in North America for pediatric cancer care.