Browsing Tag

technology

Behind The Brand: Best Buy

Elliott Chun

Name: Elliott Chun

Position: Communications Manager

Education: Visual Arts and Sociology, Western University; Public Relations, Humber College

Professional role model: Richard Branson. He’s a tremendous leader, showman and will one day take us up to space.

Favourite Best Buy purchase: My Samsung Galaxy S5 smartphone. I never leave home without it and would certainly be lost without it.

In 140 characters or less, what is your favourite part of your job?

Working with an extremely talented group of people, publicizing everything Best Buy, including our vendors, community work and services.

What are your daily responsibilities as a Communications Manager?

I’m constantly discovering creative ways with my teams to promote and story-tell the fantastic things Best Buy is achieving in Canada. I also protect our brand and build campaigns to engage media and customers while identifying and building a community of advocates.

What are the perks of working at Best Buy?

There are too many to list! First off, the biggest perk is working with incredible people. I genuinely enjoy working regularly with a talented group of people. This includes the gifted team at our head offices in Burnaby, our stores, agency and vendor partners and our senior leadership teams. Secondly, as a guy who naturally loves tech and uses it to simplify and enhance my life, the staff discount comes in handy. Additionally, when I’m at the head office, I always appreciate having access to the subsidized, modern gym, as well as the B.C. trails, which are liberating when heading out on an after-work run. Lastly, the food services in our common areas at the head office and regional offices are a nice perk too.

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April 23, 2015 by

Trivia and Treats at Campbell’s HQ

Campbell's

Imagine if your employer rewarded you for knowing the company’s history inside and out. Campbell’s partnered with Allen & Gerritsen’s A&G Labs for an innovative employee engagement initiative that does just that. Campbell’s added an interactive level to their cafeteria’s vending machine and in doing so, they prove that vending machines can do extraordinary things.

As you can see in the video, the screen on the vending machine asks employees trivia questions about Campbell’s. If they get two out of three questions correct, then a prize will drop out at the bottom. Usually it’s a small snack, but a few lucky winners can win a GoPro camera or Fitbit.

The element of mystery adds to the fun and it’s not surprising to see that employees want to gather around and watch as their peers answer questions. What a unique thing to do during a break!

[2025 Update: Unfortunately, the YouTube video has been removed.]

March 13, 2015 by

Year In Review: 2014 Highlights

Hot On The Street - Disney World - Magic Kingdom - Carousel of Progress

Disney’s Carousel of Progress

Instead of spending time at one company or school, I had a choose-your-own-adventure style ‘gap year’ that echoed the name of Neil Patrick Harris’ autobiography. After studying personal branding, career development and digital marketing, I crammed several unique experiences into a challenging year that changed my perspective of the global economy. The ‘work hard, play hard’ mantra came to life and thankfully I reaped rewards along the way.

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December 31, 2014 by

Next Issue

I like to read at home.

Introduction

Rogers’ Next Issue magazine subscription service and app legitimately changed my life this past year. At first, the transit ads for software that’s essentially ‘Netflix for Magazines’ made the trial tempting, but it wasn’t until I was offered an extended trial as a Klout perk that I recognized its true value.

I’ve always enjoyed reading magazines for the articles, pictures and tips. I’ve always had at least one annual subscription to a print edition (or at least since the days of Teen People and YM!). I’ve always liked reading.

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November 30, 2014 by

Behind The Brand: Jack Astor’s

Jack Astor's Jason Headshot

Name: Jason Cassidy

Position: Community Manager

Education: Political Science and Journalism, St. Thomas University; Professional Communication, Ryerson University

Professional role model: 

Amanda Nelson was my supervisor at Radian6. Similar to myself, she began as a journalist and turned those foundational skills of writing, editing and storytelling into an up-and-coming role based on content creation and management. I admire her because of what I learned under her guidance, but I also really aspire to work in a similar role.

Hot On The Street - Jack Astor's Cluckin' Fresh Chicken Fingers

In 140 characters or less, why should Canadians eat and drink at Jack Astor’s?

Jack Astor’s offers delicious food in a fun, unpretentious setting served by a team of infectiously energetic and pleasant people.

Which menu items do you recommend for first-time customers?

Without hesitation, the Holy Smoke BBQ Burger or The 10oz South American top sirloin steak. Insider tip: order the Jack’d n Stack’d garlic cheese fries on the side!

What do you love about Jack Astor’s food?

About 95% of the menu is made in-house. The Cluckin’ Fresh Chicken Fingers, for example, begin as a boneless, skinless chicken breast. They are then massaged for 2 minutes, chopped and breaded twice for extra crunch. Fresh is best and I don’t think we do a good enough job of communicating that—myself included!

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April 25, 2014 by