Browsing Tag

technology

Movie Review: Steve Jobs

Steve Jobs, Michael Fassbender, Apple, movie

Photo Source: Slate

Steve Jobs was a legend. I still vividly recall the night he passed away. I was sitting at my desk in London and one of my Apple enthusiast friends sent me a Facebook message to commiserate. Millions miss him but his legacy lives on in pop culture and commerce.

Now Hollywood has released another tribute to him through Steve Jobs in which Michael Fassbender portrays him. It’s easier to learn about the pivotal moments of his career through a two-hour-long movie than by reading six hundred pages in Walter Isaacson’s biography.

The movie focuses on three key product launches between 1984 and 1998 to expose his personality, family life and business savvy. It’s interesting to see the evolution of his style because at first he wears suits and then he doesn’t find his trademark black turtleneck and jeans look until he introduces the iMac after returning to work at Apple.

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November 4, 2015 by

Domino’s Trains Customers To Be Emoji Literate

Flashcards

Photo Source: PSFK

As far as I’m concerned, pizza is always a good decision. Whether it’s a late night snack or a work lunch, pizza always hits the spot. My go-to is Pizza Pizza for taste and convenience, but now that I’ve seen Domino’s latest marketing stunt, they’re definitely on my radar and deserve to be on yours too.

Domino’s has targeted millennials and their families by creating emoji flashcards to enable more consumers to be emoji literate. This was such a brilliant gimmick that the flashcards were all claimed instantly. That said, I can’t comment on how many they produced. However, you can still print your own flashcards from their campaign website.

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July 31, 2015 by

Transform Your Trip With Disney’s MagicBands

Disney World MagicBand - Wired

Photo Source: Disney

Wearable technology is no longer an innovation to fantasize about; it’s actively shaping how we interact with brands. Before there was the Apple Watch, Disney invested $1 billion in introducing MagicBands to Walt Disney World guests.

I’m proud to say that I’m still a child at heart and I love all things Disney. I experienced the benefits of the MagicBands technology firsthand on my last trip to Walt Disney World.

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July 23, 2015 by

Behind The Brand: Best Buy

Elliott Chun

Name: Elliott Chun

Position: Communications Manager

Education: Visual Arts and Sociology, Western University; Public Relations, Humber College

Professional role model: Richard Branson. He’s a tremendous leader, showman and will one day take us up to space.

Favourite Best Buy purchase: My Samsung Galaxy S5 smartphone. I never leave home without it and would certainly be lost without it.

In 140 characters or less, what is your favourite part of your job?

Working with an extremely talented group of people, publicizing everything Best Buy, including our vendors, community work and services.

What are your daily responsibilities as a Communications Manager?

I’m constantly discovering creative ways with my teams to promote and story-tell the fantastic things Best Buy is achieving in Canada. I also protect our brand and build campaigns to engage media and customers while identifying and building a community of advocates.

What are the perks of working at Best Buy?

There are too many to list! First off, the biggest perk is working with incredible people. I genuinely enjoy working regularly with a talented group of people. This includes the gifted team at our head offices in Burnaby, our stores, agency and vendor partners and our senior leadership teams. Secondly, as a guy who naturally loves tech and uses it to simplify and enhance my life, the staff discount comes in handy. Additionally, when I’m at the head office, I always appreciate having access to the subsidized, modern gym, as well as the B.C. trails, which are liberating when heading out on an after-work run. Lastly, the food services in our common areas at the head office and regional offices are a nice perk too.

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April 23, 2015 by

Trivia and Treats at Campbell’s HQ

Campbell's

Imagine if your employer rewarded you for knowing the company’s history inside and out. Campbell’s partnered with Allen & Gerritsen’s A&G Labs for an innovative employee engagement initiative that does just that. Campbell’s added an interactive level to their cafeteria’s vending machine and in doing so, they prove that vending machines can do extraordinary things.

As you can see in the video, the screen on the vending machine asks employees trivia questions about Campbell’s. If they get two out of three questions correct, then a prize will drop out at the bottom. Usually it’s a small snack, but a few lucky winners can win a GoPro camera or Fitbit.

The element of mystery adds to the fun and it’s not surprising to see that employees want to gather around and watch as their peers answer questions. What a unique thing to do during a break!

[2025 Update: Unfortunately, the YouTube video has been removed.]

March 13, 2015 by