[youtuber youtube=’http://www.youtube.com/watch?v=gTbb6b1wzwg’]
There are few things I like more than saving money and Desjardins Insurance’s latest ad captures that sentiment well. In Better Things: New TV, a couple shopping for a new TV must decide which TV fits their budget. An electronics store like Best Buy is always filled with people looking for gifts, toys and practical solutions, so it’s a good setting for this story.
Name: Michelle Dias
Position: Marketing Manager, Public Relations & Communications
Education: Media, Information and Technoculture (MIT), Minor in Philosophy & Writing Certificate, Western University; Corporate Communications, Sheridan College
Professional role model: Sheryl Sandberg. She is the Chief Operating Officer at Facebook, an author and the “Lean In” activist. In learning about Sheryl, I see many parallels in her bold personality and ambition with myself. Her drive, work ethic and message of advocating for one’s self are traits that I have adopted in my own career.
In 140 characters or less, what is your favourite part of your job?
Working with passionate hoteliers from across Canada to promote IHG’s brands. The hospitality industry is always open; it’s very exciting.
What are your daily responsibilities?
My goal at the InterContinental Hotels Group (IHG) is to promote our Canadian properties through creative marketing, public relations and social media campaigns. I work with a very talented corporate team across the globe and various agencies to tell the IHG story of: outstanding hospitality, marquee brands and Great Hotels Guests Love.
Photo Source: Slate
Steve Jobs was a legend. I still vividly recall the night he passed away. I was sitting at my desk in London and one of my Apple enthusiast friends sent me a Facebook message to commiserate. Millions miss him but his legacy lives on in pop culture and commerce.
Now Hollywood has released another tribute to him through Steve Jobs in which Michael Fassbender portrays him. It’s easier to learn about the pivotal moments of his career through a two-hour-long movie than by reading six hundred pages in Walter Isaacson’s biography.
The movie focuses on three key product launches between 1984 and 1998 to expose his personality, family life and business savvy. It’s interesting to see the evolution of his style because at first he wears suits and then he doesn’t find his trademark black turtleneck and jeans look until he introduces the iMac after returning to work at Apple.
Photo Source: PSFK
As far as I’m concerned, pizza is always a good decision. Whether it’s a late night snack or a work lunch, pizza always hits the spot. My go-to is Pizza Pizza for taste and convenience, but now that I’ve seen Domino’s latest marketing stunt, they’re definitely on my radar and deserve to be on yours too.
Domino’s has targeted millennials and their families by creating emoji flashcards to enable more consumers to be emoji literate. This was such a brilliant gimmick that the flashcards were all claimed instantly. That said, I can’t comment on how many they produced. However, you can still print your own flashcards from their campaign website.
Photo Source: Disney
Wearable technology is no longer an innovation to fantasize about; it’s actively shaping how we interact with brands. Before there was the Apple Watch, Disney invested $1 billion in introducing MagicBands to Walt Disney World guests.
I’m proud to say that I’m still a child at heart and I love all things Disney. I experienced the benefits of the MagicBands technology firsthand on my last trip to Walt Disney World.