Browsing Tag

technology

Behind The Brand: Canadian Football League (CFL)

Name: Brodie Lawson

Position: Video Content Coordinator and Host

Education: Media, Information and Technoculture (MIT), Western University

Professional role models:

I have so many—too many to list! I love Katie Nolan who is hugely inspiring and represents where this industry is going—she is amazing. If you haven’t checked her out on Garbage Time on YouTube (on FOX in the USA), you should! Her stuff should be required viewing for women looking to get into sports broadcasting. For more traditional broadcasting, I look up to Sam Ponder who works on College Gameday. Her job (from an outsider) consists of working live on set with tons of fan engagement, doing in-depth interviews and sideline reporting. It’s a cool job and she kills it! She also speaks and writes candidly about working in sports, which I deeply appreciate.

June 16, 2016 by Sarah Prince

3 Campaigns That Inspired Me At Social Media Week

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Photo Source: Trend Hunter

I’ve missed the CM1 conference for community managers, so I was relieved when I discovered the Social Media Week itinerary. The first day alone featured keynote speakers from Twitter, BuzzFeed and Shopify. Drake’s friend Norm Kelly was interviewed too. Hot topics included influencer marketing, millennials and self-esteem.

Aside from professional development in general, what motivates me to attend these types of events is how much the speakers leave you feeling inspired. That was definitely the case when I heard Shelby Walsh from Trend Hunter. She talked about big data, personalization and mobile marketing by presenting several clever marketing campaigns that integrated social media effectively. They’re kind of old, but they’re all relevant, innovative and influential. Enjoy!

June 8, 2016 by Sarah Prince

Movie Review: Neighbors 2: Sorority Rising

As far as sequels are concerned, this is a good one. In Neighbors 2: Sorority Rising, Mac Radner (Seth Rogen) and Teddy Sanders (Zac Efron) return to the big screen for another adventure involving young college students who are more concerned with partying than showing respect to their middle-aged neighbours.

This time around, it revolves around a sorority led by Shelby (Chloe Grace Moretz AKA Brooklyn Beckham’s girlfriend), a girl who insists that if fraternities can host parties, then sororities can too. Shelby’s new sorority complicates things for Mac and his pregnant wife Kelly whose house next door is in escrow. Things escalate very quickly and before you know it, Shelby and her friends rob Mac’s house, hack his phone and become his worst nightmare.

May 21, 2016 by Sarah Prince

Desjardins Lets You Enjoy The Better Things

[youtuber youtube=’http://www.youtube.com/watch?v=gTbb6b1wzwg’]

There are few things I like more than saving money and Desjardins Insurance’s latest ad captures that sentiment well. In Better Things: New TV, a couple shopping for a new TV must decide which TV fits their budget. An electronics store like Best Buy is always filled with people looking for gifts, toys and practical solutions, so it’s a good setting for this story.

May 12, 2016 by Sarah Prince

Behind The Brand: Intercontinental Hotels Group (IHG)

Name: Michelle Dias

Position: Marketing Manager, Public Relations & Communications

Education: Media, Information and Technoculture (MIT), Minor in Philosophy & Writing Certificate, Western University; Corporate Communications, Sheridan College

Professional role model: Sheryl Sandberg. She is the Chief Operating Officer at Facebook, an author and the “Lean In” activist. In learning about Sheryl, I see many parallels in her bold personality and ambition with myself. Her drive, work ethic and message of advocating for one’s self are traits that I have adopted in my own career.

In 140 characters or less, what is your favourite part of your job?

Working with passionate hoteliers from across Canada to promote IHG’s brands. The hospitality industry is always open; it’s very exciting.

What are your daily responsibilities?

My goal at the InterContinental Hotels Group (IHG) is to promote our Canadian properties through creative marketing, public relations and social media campaigns. I work with a very talented corporate team across the globe and various agencies to tell the IHG story of: outstanding hospitality, marquee brands and Great Hotels Guests Love.

March 22, 2016 by Sarah Prince

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