Uber and Uber Eats are my go-to apps for rides and food delivery. Uber’s Global Social Media Lead N’Yaisha (ny-zhuh) Aziz is based in New York and I’m excited to share her marketing insights. From Toronto to New York, I rely on it everywhere I go!
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technology
It’s amazing how much value you can get from a free app like Clubhouse. In the last month, I’ve listened to Diane von Furstenberg, Lindsay Lohan, Paris Hilton and Kim Kardashian’s best friend Allison Statter while sitting in my bedroom. If those were in-person events, none of them would be in Toronto and they would cost at least $50 to attend, plus airfare and accommodations for me. That’s huge savings! I would totally consider a paid subscription someday.
Tonight I was scrolling through my Facebook feed and I stumbled upon a Facebook video from WIRED. I often save Facebook videos to binge watch on the weekend, but this one caught my attention enough to see it ASAP.
It had the cover of an old WIRED magazine with a bright yellow cover and the post copy said it was from July 1997 i.e. 20 years ago. I was 6 years old! I didn’t read WIRED in elementary school, so I figured it could be interesting to watch a current editor reveal what they published inside.
Mighty Cruise Ships returns to the Discovery Channel tonight for its second season and I had a chance to chat with Executive Producer Karen McCairley. Find out more about the production process below and see which celebrity she wants to travel with in this special Q&A.
How does your show attract and engage with viewers (like myself) who have never been on a cruise?
Mighty Cruise Ships is the only show of its kind in the whole world. We take all the preconceived notions viewers like you may have about cruise ships and set the story straight!
It’s not all big buffets and cheesy lounge singers – we focus on what it takes for the hard working staff aboard each vessel to pull these trips off time and again. We pull back the curtain and focus on the big technology and navigational skill it takes to dock these ships in very interesting and oftentimes difficult ports. We spend time in the engine rooms, bridge, galleys and behind the scenes of the huge mainstage productions that happen aboard these ships.
Put it this way, even the people who work for the cruise lines are oftentimes blown away when they eventually see our shows.
Photo Source: Brent Kore
My first ever experience with virtual reality (VR) happened at TIFF 2014 thanks to Ford. They had a cool setup that allowed you to pretend you were shooting a movie in Hollywood while sitting in a new car. The footage of me inside their car still makes me laugh.
As VR continues to become more prevalent, it makes sense that another automotive brand wants to leverage it to connect with drivers. Toyota has created brand galleries at a few Canadian malls to show shoppers the features of their new cars. At the “Towards Tomorrow by Toyota” exhibits, people can use VR to learn about Toyota’s commitment to safety technologies without even going outside. Or, you can take one out for a spin to see for yourself – the choice is yours!