Browsing Tag

Taylor Swift

Year In Review: 2018 Highlights

Every year has a combination of exciting events and uneventful days, but 2018 was filled with many memorable highlights. Since I didn’t document them all in detail on the blog yet, here is a summary of the most unforgettable moments of the year.

Highlight #1: Bryan Adams’ surprise appearance on the reputation tour

When I bought tickets to see Taylor Swift’s concert last December, I had no idea if she would have any surprise guests like she did on the 1989 World Tour. In August, I went to her second show in Toronto and I couldn’t believe I had a chance to see two of my favourite artists perform Summer of ’69 together. In those 5 minutes or so, I was convinced that every penny I spent on those tickets was worth it. It was unreal to see Bryan Adams and Taylor Swift onstage at the same time!

Highlight #2: I became virtually famous!

After building a presence in the Kim Kardashian game’s online communities with a digital alias, I earned a cameo in the actual game itself with my own video game character. I was able to design her physical appearance and outfit using the game’s customization options, which meant I could put her in red jeans. I’ve called myself “the girl in the red jeans” for over 5 years and this year, I was able to extend my personal brand into a popular mobile game. As Kim would say, I was so excited!

December 28, 2018 by Sarah Prince

How I Built Hot On The Street’s Brand

Looking back on my previous blog anniversary posts, I still feel the same way about Hot On The Street. It’s my piece of the Internet that I can proudly call my own. What’s more, it’s not just a website or my Instagram handle — it’s a brand with a visual identity and a long-term investment. Today is Hot On The Street’s 8th anniversary and I’d like to take this opportunity to show you how I built my brand in the last year.

May 31, 2018 by Sarah Prince

25+ Years Of Fandom: A Millennial Retrospective

As I get ready to go to Disney World, I’ve been thinking about my path to becoming a professional fangirl. I’ve gone to the most meet and greets in Disney theme parks, so I have no doubt that’s where my interest in posing with famous characters and people came from. It goes back for so many years that my first meet and greets were not captured on a digital camera. After all, it was the early 90s!

I’ve also spent more than a year talking to super fans of Kim Kardashian and more recently, Taylor Swift, daily. This made me want to reflect on my personal history of relationships with pop culture icons. Let’s go back, shall we?

Barney

Before I built a personal brand as the girl in the red jeans, I loved all things purple. Between the clothes, videos and stuffed animals, I basically collected Barney products.

In middle school, I took on a new Barney project: re-selling new VHS tapes. I bought them at a phenomenal bargain price and sold them on sites likes Amazon and eBay. It was a challenging time to do this because VHS tapes were being phased out. I’m not sure how much $$$ I made, but it was a good way to learn about e-commerce.

January 27, 2018 by Sarah Prince

Concert Review: Tegan and Sara

In high school, I did a presentation for my media class (i.e. my favourite class) about alternative music and I spent lots of time trying to find an image of One Tree Hill’s Peyton Sawyer wearing a Tegan and Sara t-shirt. I don’t remember if that’s the show that introduced me to them, but regardless of how I discovered the Canadian twins, I’m glad I did.

I was relieved when I was finally able to buy a ticket to see them live in Toronto. Massey Hall turned out to be an incredible venue and I felt like I had the best seat in the house (on the aisle, in the third row of the first balcony). I swear I had a better view than when I’ve had floor seats at the Air Canada Centre.

October 29, 2016 by Sarah Prince

How To Celebrate Social Media Milestones

Reaching certain social media milestones, such as reaching a benchmark in your number of followers, can be very exciting for a social media manager. What’s more, you may be pleasantly surprised to discover how much your followers want to celebrate with you. That’s why it’s beneficial to plan ahead and prepare a mini content strategy that you will be ready to execute when you see those magical numbers.

I’m a bit of a screenshot-aholic and some of the photos I’ve collected are posts that my favourite brands published when they acquired lots of followers. Now I’d like to share some of my top picks with you and I hope they will inspire your social media marketing.

Justin Trudeau

Once Canada’s Prime Minister acquired 2 million Facebook fans, his team produced a short video to describe their demographics. Every Facebook page admin has access to these kinds of insights, so it was easy to create, but the average person couldn’t see this information until the video was released and probably found it interesting. By listing the distant locations of where his fans live, he cemented his position as a global leader while expressing gratitude for their support. The video was so engaging that even TV personality Jillian Harris liked it!

April 26, 2016 by Sarah Prince

Older Posts