Browsing Tag

social media

LinkedIn Profile Changes

Sarah Prince LinkedIn June 2014

We’ve all heard about how a polished profile picture (one that’s not cropped, blurry or too dark) can help users make a strong first impression for profile viewers. Now that LinkedIn unveiled a new look for profiles, it’s time to get creative because the addition of a LinkedIn cover photo will make it easier for premium users to portray their personal brand.

Your cover photo on every platform is an excellent place to showcase your interests, photography skills and personality. Choose an original photo whenever possible. On Twitter, my cover photo shows jeans on a rack from the American Apparel sale. On Facebook, my cover photo has a bathroom sign from Disney World that says Prince and before that it was a shot of me posing with the cast of The Social. For now, I’ve selected an image from LinkedIn’s image gallery that’s available for Premium users to use as a temporary placeholder.

Read on for my advice about how employees, job seekers and recruiters can use the new cover photo feature.

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June 4, 2014 by

Listen To Lainey Gossip

Hot On The Street - Elaine Lui : Lainey Gossip

In every Behind The Brand interview, I enquire about professional role models. At the moment, I’d say mine is Elaine Lui AKA Lainey. Every profile of her that I read reiterates that she’s a hardworking media personality who successfully juggles several jobs in the entertainment industry.

After meeting Lainey at a taping of The Social, I was excited to see her again at Indigo. Lainey’s new book Listen To The Squawking Chicken: When Mother Knows Best, What’s A Daughter To Do? A Memoir (Sort Of) is a tribute to her mother, who raised her around a Mah Jong table and inspired her to become a professional gossiper. 

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May 4, 2014 by

Behind The Brand: Jack Astor’s

Jack Astor's Jason Headshot

Name: Jason Cassidy

Position: Community Manager

Education: Political Science and Journalism, St. Thomas University; Professional Communication, Ryerson University

Professional role model: 

Amanda Nelson was my supervisor at Radian6. Similar to myself, she began as a journalist and turned those foundational skills of writing, editing and storytelling into an up-and-coming role based on content creation and management. I admire her because of what I learned under her guidance, but I also really aspire to work in a similar role.

Hot On The Street - Jack Astor's Cluckin' Fresh Chicken Fingers

In 140 characters or less, why should Canadians eat and drink at Jack Astor’s?

Jack Astor’s offers delicious food in a fun, unpretentious setting served by a team of infectiously energetic and pleasant people.

Which menu items do you recommend for first-time customers?

Without hesitation, the Holy Smoke BBQ Burger or The 10oz South American top sirloin steak. Insider tip: order the Jack’d n Stack’d garlic cheese fries on the side!

What do you love about Jack Astor’s food?

About 95% of the menu is made in-house. The Cluckin’ Fresh Chicken Fingers, for example, begin as a boneless, skinless chicken breast. They are then massaged for 2 minutes, chopped and breaded twice for extra crunch. Fresh is best and I don’t think we do a good enough job of communicating that—myself included!

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April 25, 2014 by

Kindness Counts

Kindness Counts Facebook Cover Photo

Western University graduates Josh Stern and Russell Citron are inspiring Gen Y to pay it forward and people are listening. Their charitable initiative #FeedTheDeed discourages people from playing an online drinking game and encourages random acts of kindness.

#FeedTheDeed has sparked a huge conversation about the power of social media. Instead of producing videos of themselves chugging beer, #FeedTheDeed participants are donating blood, clothes and toys.

How It Is Promoted

In the last 2 weeks, my Facebook news feed has been filled with photos and videos of friends distributing popcorn, coffee and TTC tokens. To extend the reach of #FeedTheDeed, participants are nominating friends, family and celebrities around the world. For example, Josh Stern nominated Canadian singer-songwriter Nikki Yanofsky and then she handed out candy in Montreal on Valentine’s Day.

What I Did

I love Twitter. I like Starbucks.

When my friend Sam Pollack nominated me to #FeedTheDeed, this is what I did to support a few charities I care about:

I used Twitter to send Starbucks gift cards to Anaphylaxis Canada, Heart and Stroke Foundation and Canadian Breast Cancer Foundation. Non-profit employees deserve to be rewarded for their hard work and I hope they will encourage more people to continue the chain.

Feed The Deed Tweet Example

Starbucks Tweet A Coffee

What You Can Do

Here are some ideas:

  • Volunteer
  • Pay for a stranger’s bill at a café
  • Send handwritten notes or cards
  • Buy a ticket to attend a charity event
  • Contribute to a Kickstarter campaign
  • Loan money to an entrepreneur on Kiva

For more information, follow Kindness Counts on Facebook!

February 19, 2014 by

Famous Night Owls Watched Jimmy Fallon

Tonight Show Starring Jimmy Fallon

 

Jimmy Fallon has officially replaced Jay Leno as The Tonight Show’s new host. His first episode was a star-studded success, which included surprise appearances from Joan Rivers, Kim Kardashian, Sarah Jessica Parker, Lindsay Lohan and Stephen Colbert. U2 performed outside of the G.E. building and Will Smith joined Jimmy onstage for a dance routine about the evolution of hip hop.

 

Denny's #FallonTonight Tweets

Denny’s engaged with night owls on Twitter through real-time marketing

Famous Night Owls

It was a big event in television history and famous people were watching too. Check out this Storify to see supportive tweets from celebrities such as Ellen DeGeneres and Michael Moore.

http://storify.com/sarahprince/tonight-show-with-jimmy-fallon

February 18, 2014 by