Browsing Tag

social media

The Social Network

Facebook has inevitably increased levels of narcissism, thus making its users crave attention from friends, exes and friends of friends.

Imagine what would happen if all of a sudden our favourite social networking site disappeared! Watch, enjoy and ponder that possibility.

Goodnight iPad

Is the bird jumping over the moon supposed to be the bird from Twitter’s logo?

I’ve heard about research studies suggesting to unplug from gadgets 1 hour prior to bed to help clear your head of distractions and ease the falling to sleep process. Well, before you close your laptop tonight, watch this video.

This book might just be the best book for the technologically savvy iPad-toting parent who already knows what to expect when you’re expecting. And if you’re childless, pick it up as a coffee table book anyway – it can be a conversation piece when you’re entertaining guests and they look up from their phones to notice your decor.

I fondly remember reading this book, the original classic:

CBS Social Week

Just in time for my group’s class presentation about The Good Wife, CBS is embracing social media to connect with viewers next week, including The Good Wife fans.

Each show updated fans via Facebook and Twitter today to announce their plans for everyone’s favourite actors to share their own insights via the shows’ official social media accounts beginning Sunday night.

This is hardly the first time shows’ cast and crews are live-tweeting, but usually the official TV show account retweets their commentary, whereas next week CBS is letting its stars gain control over online interactions. I’m curious to see if the stars will use more shorthand or slang than usually seen in the accounts’ messages and I’m sure it’ll depend on which actors are composing the tweets.

Viewers who watch the shows live during their scheduled timeslots (and aren’t distracted by a phone or computer) may have noticed that some shows have a watermark during the first scene featuring a hashtag, such as #HIMYM for How I Met Your Mother.

Bravo’s Lisa Hsia shared with Mashable that “getting talent actively involved with a social media strategy is essential to building greater community engagement,” so this is clearly a calculated attempt to heighten viewer engagement.

I suspect that the initiative will increase check-ins amongst GetGlue users who will be eager to join the live conversation. Personally, I suggest CBS support their initiative with more stickers for GetGlue fans as a token of appreciation.

As for The Good Wife, I’d like to see what Matt Czuchry has to say about Cary’s new promotion in his own words – not just reiterated by a reporter. That was quite a fabulously dramatic ending in last week’s episode and I’m excited to see what happens next this Sunday.

To save space here, you can peek at the network’s full live-tweeting schedule courtesy of The Hollywood Reporter.

Rethink Breast Cancer

October is Breast Cancer Awareness Month.

Last year, non-profits employed social media to raise awareness by asking girls and women to update Facbook statuses and share where they like to leave their purse, which inevitably led to sexual innuendos, thanks to sentences such as “I like it on the floor.”

This year, rethink Breast Cancer has taken to YouTube to spread the message about the importance of check-ups and my, have they done an *ahem* charming and entertaining job at that.

The Digital Handshake

As nepotism and personal connections continue helping people land employment, taking the initiative to introduce oneself to others can be highly beneficial. Blogging may not establish the same connection as shaking someone’s hand, but it’s a great way to introduce yourself and share your opinion. With sophisticated search engines, it is ignorant to think that any online diary or website is too obscure to be discovered, especially as more companies acknowledge bloggers’ social capital.

In the realm of social media, people who utilize online tools well are taken seriously regardless of their birth date. New graduates and mommy bloggers alike are considered coveted influencers by major media corporations and brands who distribute advance copies of books, cosmetics samples and even gadgets like iPads to people who comment on consumer goods online.

If that media-savvy librarian wearing glasses hanging from her neck posts book reviews online in her spare time, there’s a good chance publishers are asking her to preview upcoming releases. Don’t underestimate who’s the best candidate to receive free stuff for promotional purposes – someone with the power to influence their social network is someone who marketers want to contact.

Whether it’s a rant or rave, blogging about the smartphone you just upgraded to will probably catch the attention of its manufacturer’s marketing department because scouring the net for buzz about their products is in their job description.

Keeping in mind the likelihood of being discovered online for writing about certain keywords, it remains crucial to be cognisant of online behaviour in all forums, especially for job hunters. For people who rely on social networking websites as an alternative to attending professional networking events where strangers strike up conversations in person, there is no excuse for carelessly sharing content online.

If you wouldn’t want to give a wimpy handshake, then don’t be negligent about the impression you can make online either. Regardless of your Klout score, expect to have some unexpected (and anonymous) followers and post accordingly.