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Back to School Inspiration

When a teacher encourages students to pursue their passion, their influence deserves to be recognized and shared. The Our Kids Private School Expo blog hop provides a great opportunity to express why my media studies teacher, Alice Trachimovsky’s classes are among my best high school memories.

Once I saw how Mrs. T handled a group of immature boys while substituting for one of my grade ten classes, I knew she was a woman from whom I wanted to learn. The following year in grade eleven, her exciting creative assignments ranged from a shopping mall analysis to a full-fledged public service announcement campaign, for which I learned how to create a teaser. Leading enjoyable discussions is one of her specialties, especially when it comes to Lady Gaga and Dove’s Campaign for Real Beauty. Her observational humour always piqued my friends’ interest in how the media industry operates, making it unsurprising that many of my high school classmates study MIT at Western now.

Smaller classes make it easier to form meaningful bonds that promote keeping in touch post-graduation. Three years later, Mrs. T and I still meet for coffee every summer to catch up (most recently at Aroma).

Mrs. T always supported my ambitions to ensure Hot On The Street lived on after its print editions and I’ll never forget when she challenged us to summarize an article in 140 characters.

A magical formula doesn’t move private school students from school A to first choice university B, and then onto dream job C – teachers play a fundamental role in helping students get there.

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Women Who Should Be Famous

Songstress-turned-humanitarian Mandy Moore’s entrance onstage at The Carlu on Tuesday night was a walk to remember. Dressed as conservatively as her character Jamie Sullivan, Mandy was an excellent host for Dove’s first ever live-streamed event.

Dove could’ve easily called for a dress code of “girls in white dresses with blue satin sashes” because the featured guests donned Dove’s colour scheme, and anyone in a LBD stood out. Complete with hors d’oeuvres, photo walls and mocktinis, Dove and its agency partners hosted a classy event for a good cause.

I’ve supported Dove’s self-esteem project for many years. In fact, I got into an argument with a professor last semester after she screened the Evolution and Fotoshop videos, mainly because Ben Barry’s speeches about how the concept came to life turned me into a brand advocate. That class helped me identify a conflict between my MIT and Women’s Studies programs: in media classes, Dove’s campaign has been discussed (and praised) ad nauseum, whereas in the Women’s Studies culture jamming class, discussing the benefits of the campaign from a business perspective was not a priority whatsoever.

Speaking of school, the honoured women reflected on their high school years and shared what young girls can do to achieve their goals. Spoken word artist Toni Blackman made a great comparison between internal and external confidence. She was a homecoming queen who climbed the social ladder, yet lacked self esteem inside, despite what her prom photos imply. Her recommendation is to “write out a plan and put that plan to action with determination and absolute focus.” Likewise, Fahima Osman admitted to being a nerd growing up who decorated her bedroom with A+’s to remind her of what she needed to do for medical school entry. Fahima is now a general surgeon and Canada’s first Canadian-trained Somali physician at that.

Inspired by the statistic that second to Mom, 32% of Canadian girls cite celebrities as their top role models, Dove felt compelled to recognize admirable women working outside of Hollywood. During the presentation, scientist Arlene Blum modestly shared tales of climbing the world’s tallest mountains and David Suzuki’s daughter Severn described how she scrambled to prepare notes last minute for a speech to UN officials when she was merely 12 years old.

After Mandy Moore formally introduced the four women, Sharon MacLeod, vice-president of marketing, Dove Canada, led a Q&A session. Preteens barely old enough to have Facebook accounts quickly formed a line and articulately posed questions. Thankfully the girls never said the word “like,” and that confidence will definitely help them stand out as eloquent public speakers someday. What would truly be incredible is if the 4 featured role models spoke at upcoming Canadian graduation ceremonies.

Within just a few months, I shook Nicholas Sparks’ hand and sat a few rows away from Mandy Moore. When’s Shane West coming to Toronto? He’s cute…

Behind the Books: Kim Izzo

Photo: The Globe and Mail

Name: Kim Izzo

Best Known ForThe Jane Austen Marriage Manual (2012), The Fabulous Girl’s Guide to Decorum (2001)

Education: Screenwriting, York University

Employment: Deputy Editor/Beauty Director for Zoomer Magazine

Favourite mobile app: My Fitness Pal

Favourite magazines: Vanity Fair and Tatler

Professional role model: Suzanne Boyd, Editor-in-chief of Zoomer Magazine

Describe Jane Austen’s influence on your life in 140 characters or less:

Jane Austen made me understand at an early age the importance of manners, subtlety and being witty.

How do you choose your outfits for public appearances?

I try to pick colour because it’s better for television. I like dresses because it adds a touch of glamour and that’s never a bad thing.

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Less Than Impressed: Cottonelle

“The Name Generator”

Goal: Encourage consumers to use Cottonelle Ultra Comfort Care* Bathroom Tissue and Cottonelle Fresh Care* Flushable Wipes, as part of a personal hygiene routine, which supposedly needs a cheeky name.

How It Works:

To enter contest, entrants submit name suggestions for the routine. The names are then voted on and the highest voted names are added to “The Book of Names.” How unncessary clever.

Otherwise uninspired entrants can develop an idea using 1 of 3 tools in the Cottonelle Facebook app:

The Randomizer: Simply click to get a name instantly

The Personalizer: Answer a few questions for a personalized name

The Customizer: Create a name to add to our Book of Names and enter for a chance to win a year’s supply of Cottonelle products.

 

How It Fails To Impress:

– Supplies and information provided to mommy bloggers to create sponsored posts led to bland content.

– The white text on the aqua blue background is unclear, while the rest of the site is nothing special.

– The commercial (where I first learned about it) is super cheesy. How many families discuss toilet paper while standing in the kitchen? Yuck. It really irks me when people don’t think of social context.

Personally, I’m still amazed that Secret has acquired over a million Facebook fans. As an example of Cottonelle trying to compete with other personal hygiene brands for online engagement, let’s hope they spend more time at the drawing board for their next campaign.

Cottonelle’s Name Generator app is one of the cheesiest advertising ideas I’ve seen in a long time. Personal purchases aside, I prefer toilet paper commercials featuring cuddly bears and cozy robes.

Consider this for a mini competitive analysis:

Charmin promoted another routine by featuring the Old Spice guy, and their video received close to 2 million views.

How I Imagine the Brainstorm Session:

Manager: “Let’s create a campaign that can be promoted through both traditional and social media.”

Intern: “I got it! We’ll create a name generator that has our audience sharing stories, interacting with us on Facebook and using more toilet paper.”

Manager: “I love it. Who should star in the commercial for it?”

Intern: “There has to be a teenage girl texting. That’s a must.”

Manager: “Ok, great. I’ll share those brilliant ideas with our agency who can whip together a new splash page, Facebook app and TV spot.”

Intern: “Sweet. When it’s all done, we should share it with top mommy bloggers. They’ll dig it.”

[2025 Update: The YouTube video of the commercial is no longer available.]

Behind the Books: Caren Lissner

It’s one thing to read an author’s books and attend their signings.

It’s quite another when you can get to know them without standing in line first.

Name: Caren Lissner

Best Known For: Carrie Pilby (2003)

Education: English & Creative Writing, University of Pennsylvania

Professional role model: Hmmm, hard to find one.

Current Employment and Projects:

Editor at a chain of weekly newspapers based in Hoboken, New Jersey. Project-wise, revising several different novels, including young adult novels, and hoping to publish one of them soon.

Describe your thoughts about e-reading in 140 characters or less:

Charmless but convenient.

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