Browsing Tag

social media

An Ode to Oreo

Oreo-Dunk-in-the-Dark

There’s a delightful quality to everything Oreo posts on social media. From the Super Bowl blackout to Father’s Day, Oreo creates content that seamlessly weaves in current events without ever seeming obnoxious or sales-y.

The photo they uploaded minutes after the Royal Baby’s sex was announced once again shows that Oreo’s a band who truly gets how to engage through social media marketing. Oreo is all about having milk and cookies. Therefore, placing milk, which is central to their creative, in a baby bottle in honour of the royal family isn’t a stretch. Instead, it’s cute and adds to the loveable quality of the brand and product that makes Oreo cookies a classic snack and childhood favourite.

oreo royal baby

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July 23, 2013 by

4 Reasons I Love Twitter

I’m officially a university graduate now and the day after convocation, the celebration continues: today is my fourth anniversary on Twitter.

That means it’s been four years since I first tweeted “Jewellery is not a toy” after a beaded necklace that I made broke. I still have those grey beads in a ziploc bag. Today, the manager who worked at Toronto’s Bead Cafe is engaged to a family friend. As Twitter reminds us every day, it’s a small world!

To celebrate this exciting occasion, I’ve created a list of 4 reasons I love Twitter:

1. Twitter Contests

Twitter is responsible for helping me win many products and experiences. Contest prizes have included touchscreen gloves from Target Canada, an Aroma gift card, and a Rob Thomas concert DVD. More recently, I won a free hour of bowling from The Ballroom, which I have yet to redeem. The most amazing prize, however, came from MuchMusic, who gave me tickets to see Arcade Fire!

Arcade Fire

Arcade Fire

2. Job Opportunities

To apply for my current marketing role, I submitted links to my social media profiles, not a resume. And like the characters of The Internship, they hired me following an interview on Google+ Hangouts. Social media is a crucial part of the hiring process now and I’m curious to see how the relationship between social media and HR continues evolving. Twitter helps you showcase your industry knowledge and personality, so share your commentary and keep it clean!

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June 20, 2013 by

Behind the Brand: Fossil

It’s one thing to shop at Fossil and follow them on on Facebook or Twitter.

It’s quite another to learn more about the accessories brand from an insider.

Lori-2

Name: Lori Petteplace

Position: PR & Marketing Manager

Employer: Fossil

Education: Psychology, McMaster University

In 140 characters or less, describe your role at Fossil:

Out-of-box promoting and event planning to increase brand awareness, sales & desire of the brand while crediting 1 of our wholesale partners

How does Fossil foster creativity at the office?

Fossil has their finger on the creative pulse for their employees. We have an open and engaged idea environment, where ‘answers are in the room’ round-table discussions are common. We sincerely and actively pursue placing people in roles that suit their personality, creativity, talents, desires and ambitions.

Fossil works with many brands, but its partnership with Michael Kors seems to be the most well known. Why do you think Michael Kors watches are so highly coveted in particular?

Michael Kors has taken aspirational ‘Jet Set’ lifestyle and presented it to the fashion-conscious individual at attainable price points. Further, he provides a head-to-toe look emphasizing not only his apparel but also his finishing accessories – the statement watch, stacked jewellery, a handbag and footwear.

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May 15, 2013 by

Google+ and Topshop Present… The Future of the Fashion Show

It’s reading week for Ontario’s university students. While I took the VIA Rail from Canada’s London to Toronto, hundreds of designers, editors and buyers travelled overseas for London Fashion Week.

Watch this video to see how Topshop employed Google+ features to produce an innovative fashion show:

[youtuber youtube=’http://www.youtube.com/watch?v=5TAF9OfL99g’]

Anyone need a shopping buddy?

Full article about the campaign available via Fast Company.

February 18, 2013 by

Amber Mac in London

Twitter is one of the best websites around. Without it, I never would’ve connected with Amber Mac.

Why is Amber Mac so special? Well, Tony Robbins explains it best:

[youtuber youtube=’http://www.youtube.com/watch?v=lNjQ6tWEaX0′]

For all things social media and technology, Amber Mac’s got you covered. So when I was reading tweets on Wednesday afternoon and Amber posted about a keynote in London the next day, I froze. “London, ON” might as well have been written in bold neon font in caps lock because that’s how much those key words stood out. A few Google searches, emails and direct messages later, I arranged to attend her presentation at London’s annual EDCO conference.

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February 10, 2013 by