NHL star Zach Hyman really hit the jackpot with his new brand Bubblegum Kids. It has it all – taste, nostalgia and iconic pop culture collaborations! After adding me to the PR list, they also deserve a shout out for best targeting ever.
snacks
I love a good pop-up shop. Last year, Nestle hosted a space on King St. West where you could create your own Häagen-Dazs ice cream bar. This year, Nestle has created a space on Queen St. West where you can create your own Kit Kat chocolate bar.
Happy National Ice Cream Day!
Lately, I’ve preferred milkshakes, but I’ll never say no to an ice cream run. The best ice cream I’ve had recently was a royal treat with my last name on it. I recommend heading over to the new Häagen-Dazs pop-up shop to order your own custom ice cream bar.
Bär Häagen-Dazs sells many cold items, but how could you say no to a snack that literally has your name written all over it? Once you’re inside, you can choose your flavour. Then a talented staff member will decorate and customize an ice cream bar just for you. After she put my name with a heart on top, I requested the crown. The final product looked amazing!
There’s a delightful quality to everything Oreo posts on social media. From the Super Bowl blackout to Father’s Day, Oreo creates content that seamlessly weaves in current events without ever seeming obnoxious or sales-y.
The photo they uploaded minutes after the Royal Baby’s sex was announced once again shows that Oreo’s a band who truly gets how to engage through social media marketing. Oreo is all about having milk and cookies. Therefore, placing milk, which is central to their creative, in a baby bottle in honour of the royal family isn’t a stretch. Instead, it’s cute and adds to the loveable quality of the brand and product that makes Oreo cookies a classic snack and childhood favourite.