Toronto is filled with amazing restaurants, as well as many foodies and drink connoisseurs. That’s why this weekend’s Taste of Toronto was such a hit in the Six.
Scrolling through Instagram made me even more excited to attend, as my friends posted pics of highly photogenic and tasty treats. Once I looked at the restaurant menus, however, I realized that my choices were limited due to dietary restrictions. That didn’t stop me from having fun though!
Photo Source: Marketing Magazine
IKEA is known for creating innovative experiences for shoppers and their latest attempt is no exception. They’re jumping on the branded vending machine bandwagon (something we’ve seen brands like Essie do before) and offering a contest that’s powered by Twitter to promote the latest edition of their catalogue.
The vending machine is going on tour across Canada until the end of the month. When you tweet a PIN displayed on the vending machine, you will instantly win a prize such as a gift card, restaurant voucher or toy. One shopper tweeted a photo of the stuffed bear she received, which makes me curious to learn what else is inside the vending machine. It sounds like simple instructions for anyone with a Twitter account. The designated hashtag #GrabLifeByTheCatalogue is kind of long, but it clearly communicates the purpose of the campaign.
Photo Source: ELLE Decor
Style icon Iris Apfel initially entered my radar as a blogger when I interviewed a former Sears employee for my Behind the Brand series. The new documentary Iris portrays her lifestyle as a collector of couture and costume jewellery.
With support from her husband Carl, Iris fills her apartments (and a storage locker) with pieces from around the world that reflect her eclectic yet stylish taste. Their residences look clean, but purposefully cluttered. In addition to garments and accessories, they also have a large collection of books. Iris prides herself on knowing what’s happening in economics and politics. She recognizes how fashion trends reflect historical events and has lived long enough to confirm that eventually everything becomes trendy once again.
Meet and greet alert! Entourage’s Adrian Grenier is coming to Toronto on Wednesday to meet fans at Hudson’s Bay (176 Yonge Street) across from the Toronto Eaton Centre. This is an exciting opportunity to meet the star and ask him about his career or personal life. There is a minimum purchase requirement for a photograph with him, but if you buy jeans and a t-shirt, then I’m sure you’ll be all set.
The event is only two days away so start shopping and thinking about what you’ll say to him!
Name: Elliott Chun
Position: Communications Manager
Education: Visual Arts and Sociology, Western University; Public Relations, Humber College
Professional role model: Richard Branson. He’s a tremendous leader, showman and will one day take us up to space.
Favourite Best Buy purchase: My Samsung Galaxy S5 smartphone. I never leave home without it and would certainly be lost without it.
In 140 characters or less, what is your favourite part of your job?
Working with an extremely talented group of people, publicizing everything Best Buy, including our vendors, community work and services.
What are your daily responsibilities as a Communications Manager?
I’m constantly discovering creative ways with my teams to promote and story-tell the fantastic things Best Buy is achieving in Canada. I also protect our brand and build campaigns to engage media and customers while identifying and building a community of advocates.
What are the perks of working at Best Buy?
There are too many to list! First off, the biggest perk is working with incredible people. I genuinely enjoy working regularly with a talented group of people. This includes the gifted team at our head offices in Burnaby, our stores, agency and vendor partners and our senior leadership teams. Secondly, as a guy who naturally loves tech and uses it to simplify and enhance my life, the staff discount comes in handy. Additionally, when I’m at the head office, I always appreciate having access to the subsidized, modern gym, as well as the B.C. trails, which are liberating when heading out on an after-work run. Lastly, the food services in our common areas at the head office and regional offices are a nice perk too.