Browsing Tag

shopping

Christmas In July With Sears

Sears Canada

Toronto might be going through a heat wave, but inside Sears Canada’s media preview, it seemed like the holiday season is fast approaching. In other words, it’s not too early to start preparing a wish list or thinking about how you want to decorate your home.

In an effort to position themselves as fashion-forward, Sears is going to start selling a few very recognizable footwear brands, namely Circus by Sam Edelman, Unlisted by Kenneth Cole and Fergilicous by Fergie. These new shoe collections will be available in September and as long as you have enough storage space, I say go for it! I love my Sam Edelman ankle boots, but I never expected Sears to carry their products. I commend them for making a strong effort to keep up with the latest trends while offering affordable options.

It’s a lot easier to think positively about winter when you’re surrounded by all things red, black and white—my favourite colour scheme! What excites you about shopping for the holiday season?

Behind The Brand: Town Shoes

Crissi Town Shoes

Name: Crissi Giamos

Position: Director of Public Relations

Professional role model:

Mary Symons, luxury publicist and president of Mary Symons Communications. Everything this lady touches in PR is done with perfection. She oozes elegance and class. My nickname for Mary is “VVVIP”.

In 140 characters or less, what is your favourite part of your job?

The fast paced environment and how each day differs. The best part? Shoe shopping of course—one pair for the photo shoot, two pairs for me.

What are your daily responsibilities?

Fuelling the business of the Town Shoes Limited banners by consistently garnering meaningful targeted media impressions and driving sales, of course. This is ongoing daily, working with media, influencers, stylists, television stations, fashion shows, events, photographers, shopping centres and the country’s tastemakers.

Which tools or software do you use at work?

Microsoft Office 365, Cision, Meltwater, MRP Data

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Taste of Toronto

Taste of Toronto Fruit

Toronto is filled with amazing restaurants, as well as many foodies and drink connoisseurs. That’s why this weekend’s Taste of Toronto was such a hit in the Six.

Scrolling through Instagram made me even more excited to attend, as my friends posted pics of highly photogenic and tasty treats. Once I looked at the restaurant menus, however, I realized that my choices were limited due to dietary restrictions. That didn’t stop me from having fun though!

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IKEA Grabs Life By The Catalogue

Photo Source: Marketing Magazine

Photo Source: Marketing Magazine

IKEA is known for creating innovative experiences for shoppers and their latest attempt is no exception. They’re jumping on the branded vending machine bandwagon (something we’ve seen brands like Essie do before) and offering a contest that’s powered by Twitter to promote the latest edition of their catalogue.

The vending machine is going on tour across Canada until the end of the month. When you tweet a PIN displayed on the vending machine, you will instantly win a prize such as a gift card, restaurant voucher or toy. One shopper tweeted a photo of the stuffed bear she received, which makes me curious to learn what else is inside the vending machine. It sounds like simple instructions for anyone with a Twitter account. The designated hashtag #GrabLifeByTheCatalogue is kind of long, but it clearly communicates the purpose of the campaign.

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Movie Review: Iris

Iris Apfel

Photo Source: ELLE Decor

Style icon Iris Apfel initially entered my radar as a blogger when I interviewed a former Sears employee for my Behind the Brand series. The new documentary Iris portrays her lifestyle as a collector of couture and costume jewellery.

With support from her husband Carl, Iris fills her apartments (and a storage locker) with pieces from around the world that reflect her eclectic yet stylish taste. Their residences look clean, but purposefully cluttered. In addition to garments and accessories, they also have a large collection of books. Iris prides herself on knowing what’s happening in economics and politics. She recognizes how fashion trends reflect historical events and has lived long enough to confirm that eventually everything becomes trendy once again.

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