Browsing Tag

shopping

Interior Design With A Twist: #exhibitIKEA

As the city gears up to host the 2011 Toronto International Film Festival, much of the commotion on King St. right now is focused on what’s happening at the TIFF Bell Lightbox. Everyone’s favourite Swedish home store, IKEA, managed to create some buzz of its own however, by launching a pop up art exhibit at the corner of King and John St.

IKEA recruited four of Canada’s top artists for event: Thrush Holmes, Bruno Billio, David Dixon, and George Whiteside, each of whom drew inspiration from IKEA’s furnishings and decorative items to create installations. Thrush Holmes brought an interesting perspective to IKEA’s product offerings that require self assembly by emphasizing that their packaging can inaccurately reflect their quality. His liberal neon-coloured paint strokes on a cardboard makeshift shack portray his clever insight into IKEA’s business model by relating it to a “don’t judge a book by its cover” message.

IKEA may be a top destination for cash strapped students and newlyweds, but all of their items can be contextualized by creatively integrating them into a home and adding personal touches, as the artists proved at the exhibit by adding personal items to create a homey vibe.

exhibitIKEA had a much more welcoming atmosphere than typical art galleries, thus making it a worthwhile attraction for Torontonians who opted to stay in town rather than escape to cottage country. Without their uniforms, the IKEA sales associates seemed friendlier than usual, although perhaps that’s because there weren’t shoppers bombarding them with questions about measurements, pricing or shipping arrangements.

Installation by George Whiteside, fashion and portrait photographer

Pop up events require a great deal of planning in order to ensure that visitors will be pleased to visit and the brand’s objectives are met. A live Twitter feed of tweets featuring the #exhibitIKEA hashtag, which was promoted on black business cards distributed to visitors, was streamed to four flat screen monitors next to the stacked chairs in the centre of the venue, without sacrificing the atmosphere. IKEA is a modern brand indeed and this live feed was an effective tactic for digital integration that successfully encouraged visitors to spread the word about the event. I initially thought that the screens were showing a collection of tweets from Thursday’s launch party, until I saw that two of my own musings were already on the screen. The sales associates didn’t expect it to be so up to date either, but sure enough, comments by @missprincen were posted shortly after I hit enter on my BlackBerry.

Great job, IKEA. Surprise us again next year?

RT @muchmusic has a new #trending TV show.

MuchMusic is continually increasing their social media presence, such as by making their New Music Live (NML) show a trending topic in itself this past week. With their latest show, #trending, now on the air, Shit My Dad Says is less distinguishable as a Twitter-inspired TV show.

The pink graphics on the show’s webpage explicate that it’s a show geared primarily towards female fashionistas who admire MIT grad Liz Trinnear’s style. During her first “shopping haul” segment, Liz shares some great fashion finds with viewers, such as tie-dye tights and jewellery.

Their new show also has an interactive component, wherein they invite viewers to submit their own 5 minute-long videos about what’s trending in fashion and beauty.

#trending reminds me of other local shows that tell viewers about new places to find the coolest knick-knack or accessory, so I’m curious to see how MuchMusic maintains interest on a national scale.

Big Bliss or Big Joke?

Without a computer, I’ve been watching more TV, including shows like TLC’s Say Yes to the Dress. During its commercial breaks, the network enthusiastically promotes their new spin-off featuring plus-sized, full-figured women shopping for bridal gowns.

The Biggest Loser’s executive producers can say all they want about potentially becoming “Weight Watchers for the 21st century”, but the reality is that many viewers sit in front of their TVs and crack cruel jokes about the show’s contestants. As such, I suspect that TLC’s new show will inevitably lead to more unnecessary mocking from their viewers.

Model Crystal Renn argues that “fashion can and should encourage all girls to feel beautiful”. Let’s hope that TLC’s new show will broadcast Kleinfeld’s consultants doing just that.

Happy Homecoming, Mustangs. If you happen to be flipping the channels on Friday, you can tune in to the premiere of TLC’s Say Yes to the Dress: Big Bliss and let me know what you think.