Browsing Tag

shopping

Behind the Brand: Sears

It’s one thing to “Like” a retailer on Facebook and follow them on Twitter.

It’s quite another to learn about who promotes which clothes belong in your closet.

Name: Robin Vengroff

Position: Styling Sample Coordinator

Employer: Sears

Education: Fashion Communications, Ryerson University

Favourite blogs: Worn Fashion Journal, The Man Repeller, Jak and Jil, Garance Dore, Style Rookie, ModCloth, Refinery29

Favourite mobile app: The Collection – New York Times Fashion

Style icon: Iris Apfel, Jackie O, and my Grandmother

Professional role model: Grace Coddington (Creative Director of Vogue), Alexa White (of W) and ModCloth.com founder Susan Gregg Koger

In 140 characters or less, why can we be optimistic about the future of Sears?

Sears is focusing on gaining back the trust of its customers. It’s a matter of getting back to basics, and putting value and quality first.

What do you enjoy about working for a retailer, rather than a fashion designer or magazine?

Working for a retailer was a big to do on my fashion professional checklist for a number of reasons. I think that the experience I have had in working from both other perspectives was not really fully developed until coming into this environment. Seeing how initiatives get put into place in this kind of world is so different. I like this environment because it pertains to the realistic expectations of shoppers. Fashion magazines are about taking clothes and making them into a story to portray a theme for the season. And working for a boutique fashion designer was geared towards pleasing a very particular kind of customer and style. In this world of mass retail we also develop and market brands and a story or theme for the season, but the customer base is so much larger that I felt that it was extremely important to me in my career to understand that relationship as well.

Sears in particular was enticing for me to work for because it presented a lot of opportunity for growth within company. As a company Sears is very nurturing of its own talent – there are programs in place like the Future Leaders Program for Buyers that trains and develops the skills of employees.

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July 27, 2012 by

Watch Your Language, Girls!

McDonald’s Canada’s Originals and Lisa Kudrow’s Web Therapy are only a couple of web series garnering lots of online attention and buzz. I just caught the first episode of Shit Girls Say and now I understand why it deserves a place on everyone’s YouTube playlists – male and female viewers alike.

December 13, 2011 by

Is the iWood Laptop Wish List Worthy?

Now that Thanksgiving is over and Halloween costumes have (hopefully) already been picked out, it’s time to go shopping for gifts for the holiday season before the malls hit maximum capacity. 

For the youngsters on your list, you may want to consider buying an iWood laptop. Well, ‘laptop’ may not accurately reflect its true product description, but it sure looks like one. In the place of an LCD screen is a chalkboard and instead of a trackpad in the ‘keyboard’ area, there is a compartment to store pieces of chalk.

Chalkboards can offer a nice, creative aesthetic when aiming for laid back, eclectic or unique decor, so it only makes sense to let kids partake in the fun. Eight years old may be too young to appreciate owning an iPad, but for less than $60, the iWood laptop makes a great gift idea!

October 20, 2011 by

Nuit Blanche

When I’m at school in London, I long for exploring Toronto’s sprawling downtown core, whether it is for shopping, dining or entertainment. Hence, when I went home I was elated to finally experience Nuit Blanche.

After returning home from a shopping excursion over the border, I refuelled with my second Starbucks pumpkin spice latte of the day, this time with an extra shot of espresso. I refused to let a lack of sleep put a damper on participating in one of Toronto’s largest cultural events.

Once my friend and I exited Dundas subway station, we were confronted with food trucks selling cotton candy and corn on the cob, which immediately brought back memories of The Ex. Though I was familiar with my surroundings, Toronto’s downtown atmosphere had been completely transformed into an artsy extravaganza. There were at least three couples square dancing in the street, friends posing for photos all over the place, and street performers galore.

Tweets from friends and overall hype about Nuit Blanche assured me that there were exciting surprises and attractions to come. More importantly, I’m thankful that I skimmed the Twitter stream on the official event website because I’m grateful to whoever recommended wearing gloves! Boy, did they come in handy. Pun intended. I wish I’d twitpic’d and captured it on camera when I walked by a convenience store with a storefront sign that read, “Ice Sold Here” because that was the last thing anyone wanted when they’d pulled out winter jackets (or hoped that they did) for the first time since March or April.

My three favourite exhibits were Honey, I’m Home, inspired by 90’s sitcoms; Observer FX, a multimedia installation that offered commentary about surveillance; and McLuhan’s Massage Parlour, inspired by Marshall McLuhan’s work.

If you’re looking for Nuit Blanche GIFs to share on your Tumblr page or forward to co-workers, The Grid has you covered. I’ll admit that as I reviewed the GIFs, a couple of the male artists closely resembled male artists I’d seen at other exhibits – it must be because they fit the Queen West [West] stereotypical hipster mould.

This techie would be an exception however; he seemed like a cool guy:

Special thanks to She Does the City and Notable for their lists of recommended exhibits! Including the location of each was much appreciated while planning my night out. Unfortunately the Nuit Blanche BlackBerry app is incompatible with my temporary loaner phone, but I managed to navigate the downtown core without difficulties. The truth is that when it’s so cold outside, you don’t want to be taking your gloves off to use your phone, so I did minimal live tweeting.

October 12, 2011 by

Let’s Go To The Ex!

I haven’t been to The Ex in about five years, so I was excited to return and take advantage of working within such close proximity to the CNE grounds. From concerts and performances to midway games and small roller coasters, the CNE has something for everyone.

Some game operators were quite aggressive in trying to entice festival-goers to play coin toss, but they always greeted passersby with a smile (unless texting on the job was keeping them distracted, that is).

Speaking of salesmen, one sales associate in the Direct Energy Centre implied that there may be haggling opportunities for visitors to take advantage of. Pointing to the price sticker, I asked if that was the correct price, to which he responded, “Back home, we have a sign in the store that says you get it cheaper based on how much you smile,” and added that flashing my pearly whites granted me a $20 discount. Smooth.

I didn’t make it to The Taste of the Danforth this year, where I’ve enjoyed a candy apple for the last few summers, so I carried on this tradition tonight instead. The red sauce melted instantly and dripped all over my hands, making me feel like a somewhat sloppy middle schooler who could star in a TV ad for Wet Ones. Nevertheless, it was a healthier alternative to the abundant deep fried item on sale at kiosks throughout the Food Building. Perhaps next year I’ll discover what a deep fried pickle tastes like.

The Ex continues until the end of Labour Day weekend and is a worthwhile summer outing for Torontonians and tourists alike. I suggest bringing a bag in which to carry your prizes to avoid schlepping an oversized bumble bee or stuffed blue Smurf doll on the way home.

August 24, 2011 by