Browsing Tag

Rogers

Cooking With Flare at World MasterCard Fashion Week

Hot On The Street - Cooking With Flare

When I anticipated eating a special brunch at World MasterCard Fashion Week inside the tent, I knew the food would be better than quick service fare, but Flare and Metro’s chefs exceeded my expectations. As soon as Flare’s editor-in-chief Cameron Williamson humbly introduced himself at the entrance, I knew I was in for a treat. Soon we were offered glasses of sparkling water and then escorted to the beautifully decorated main room, where a long candlelit table extended down the runway.

It was the kind of event where everyone shared my enthusiasm for Texture by Next Issue and that made me happy. We all enjoyed a delicious four course meal, which included a beet salad, mushroom pasta, fish and dessert, and each course was introduced by a different chef and model.

October 23, 2015 by Sarah Prince

Next Issue

Introduction

Rogers’ Next Issue magazine subscription service and app legitimately changed my life this past year. At first, the transit ads for software that’s essentially ‘Netflix for Magazines’ made the trial tempting, but it wasn’t until I was offered an extended trial as a Klout perk that I recognized its true value.

I’ve always enjoyed reading magazines for the articles, pictures and tips. I’ve always had at least one annual subscription to a print edition (or at least since the days of Teen People and YM!). I’ve always liked reading.

November 30, 2014 by Sarah Prince

Sunday Night TV Highlights

Photo Source: Hollywood Life & E!

Aside from the Oscars and Super Bowl, Sunday night doesn’t usually imply appointment viewing. Last night was an exception. I found myself flipping back and forth all night between the American Music Awards on CTV/ABC, Canada’s Smartest Person on CBC and Kourtney & Khloe Take the Hamptons on E! I’m one episode behind on The Good Wife, but I’ll fix that soon with Rogers on Demand.

Kourtney & Khloe Take the Hamptons

I wonder how many other dads leave hundreds of dollars worth of gifts for their kids and partners on their way to rehab. In the last episode, Scott went to rehab for five days, Kourtney’s therapist flew to New York for a surprise counselling session and Khloe celebrated her 30th birthday.

It looked like Khloe had a fun birthday bash and an even better surprise party, where French Montana gave her a Jeep. It’s a shame that Khloe’s anxiety about her age and relationship with Lamar interfered with her having a good time with friends.

Overall, it was a juicy drama-filled episode that was satisfying, yet somewhat difficult to watch given the sensitive subject matter about Scott’s behaviour and Kourtney’s health.

Continue Reading

November 24, 2014 by Sarah Prince

Third Tuesday: Gini Dietrich

This month’s Third Tuesday may have been scheduled on a Monday evening, but it was as informative, inspiring and engaging as always. Third Tuesday was generously sponsored by Rogers and Cision Canada and hosted by Thornley Fallis at The Pilot. So far, I’ve only gone when the guest speaker is an author – Mitch Joel, Nora Young and last night, the lovely Gini Dietrich.

While sharing her insights about astroturfing, whisper campaigns and media manipulation, Gini subtly promoted her PR firm, book and blog. It was especially interesting to hear Gini’s perspective as a blogger because I initially learned about her through a Behind The Brand interview on Hot On The Street! I had to laugh when Gini told a story about meeting blog commenters at a conference and referred to them as “Spin Sucks crazies.” Don’t worry, she was just kidding. Most bloggers are thrilled to meet their loyal readers in person!

Gini began her presentation with a simple overview of how Miley Cyrus’ career is a good case study for PR pros. Kicking off a presentation with slides about Miley is a sure fire way to excite an audience, but I wonder how much longer speakers can get away with it. When Toronto has a new mayor (fingers crossed!) and Ellen’s Oscars selfie is ancient history, presenters will need to find a new pop culture reference. When I pay to see a major thought leader, I want to hear their opinion about current events, not yesterday’s news. Marketers are increasingly encouraged to explore real-time marketing, memes and news-jacking and I think keynote speakers should take the same approach when preparing presentations.

April 8, 2014 by Sarah Prince

Tuesday With Mitch Joel

Photo: Terry Fallis

On Tuesday I had a chance to connect with some industry peers and see not just any Canadian marketer, but one who’s so influential that he’s verified on Twitter! Mitch Joel, bestselling author of Six Pixels of Separation and president of Twist Image, was the featured speaker at the Third Tuesday meetup and he was awesome.

Surprisingly, the highlight of my evening was not the opportunity to meet people from Twitter in real life. It wasn’t Mitch’s jokes either (and there were a few). The best part of the event was the feeling I had when left. For the first time, spending two hours in a bar inspired me to be that girl sitting in the TTC’s red seats typing away. That’s why I like going to book signings – you always leave feeling inspired and last night was no exception.

Mitch made an interesting comment: “Writer’s block doesn’t exist. It’s bullshit.” From there, he went on to talk about how he likes to embrace the chance to write wherever and whenever he can, even if that means sitting on the floor at a conference.

September 11, 2013 by Sarah Prince