Browsing Tag

retail

Get Ready For School With Staples & Win!

Can you believe it’s been 4 years since I graduated from the MIT program at Western? Even though I’m not stepping into a classroom after Labour Day, there’s still something exciting about the back to school season. It symbolizes a fresh start and new beginnings, not to mention that it’s a good excuse to go shopping!

Fall is also a very busy time of year. “Canadians are among the most time-squeezed people on the planet,” says Mary Sagat, president of Staples Canada.

With that in mind, I’ve narrowed it down to my top suggestions for your back to school shopping list. This is based on current trends, technology and my own experiences as a student, employee and blogger. And the best part is that you can win a huge prize pack from Staples Canada – more details below.

Continue Reading

August 27, 2017 by

Step Into Spring With Sears

Sears Canada Experience Change TTC

When I received a cryptic event invitation to attend a special launch party for an undisclosed brand, I was intrigued. It seemed like a unique opportunity and I trusted the PR firm, so I signed up!

Continue Reading

April 9, 2017 by

Christmas In July With Sears

Sears Canada

Toronto might be going through a heat wave, but inside Sears Canada’s media preview, it seemed like the holiday season is fast approaching. In other words, it’s not too early to start preparing a wish list or thinking about how you want to decorate your home.

In an effort to position themselves as fashion-forward, Sears is going to start selling a few very recognizable footwear brands, namely Circus by Sam Edelman, Unlisted by Kenneth Cole and Fergilicous by Fergie. These new shoe collections will be available in September and as long as you have enough storage space, I say go for it! I love my Sam Edelman ankle boots, but I never expected Sears to carry their products. I commend them for making a strong effort to keep up with the latest trends while offering affordable options.

It’s a lot easier to think positively about winter when you’re surrounded by all things red, black and white—my favourite colour scheme! What excites you about shopping for the holiday season?

July 30, 2016 by

Behind The Brand: Town Shoes

Crissi Town Shoes

Name: Crissi Giamos

Position: Director of Public Relations

Professional role model:

Mary Symons, luxury publicist and president of Mary Symons Communications. Everything this lady touches in PR is done with perfection. She oozes elegance and class. My nickname for Mary is “VVVIP”.

In 140 characters or less, what is your favourite part of your job?

The fast paced environment and how each day differs. The best part? Shoe shopping of course—one pair for the photo shoot, two pairs for me.

What are your daily responsibilities?

Fuelling the business of the Town Shoes Limited banners by consistently garnering meaningful targeted media impressions and driving sales, of course. This is ongoing daily, working with media, influencers, stylists, television stations, fashion shows, events, photographers, shopping centres and the country’s tastemakers.

Which tools or software do you use at work?

Microsoft Office 365, Cision, Meltwater, MRP Data

Continue Reading

July 11, 2016 by

Hotspot: St. Jacobs Farmers’ Market

IMG_1600

St. Jacobs Farmers’ Market, which is located near the Kitchener-Waterloo region, is one of my favourite hotspots to visit during the summer. Browsing the market has been a family tradition for many years, as it’s one of the best places to stock up on fresh produce.

Continue Reading

July 4, 2016 by