Pepsi’s Super Bowl polar bear ad had wild timing after my recent visit to the Coca-Cola Store at Disney World. Pepsi made a bold statement with its taste test, Coldplay reference and Easter eggs, which instantly became a conversation starter.
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retail
Even if you’ve walked up their broken escalators, grumbled about their limited hours or complained about their lack of A/C like me, the situation with Hudson’s Bay is very sad.
When Hudson’s Bay filed for creditor protection, I sat down with retail expert Roslyn Griner. As a marketing executive, Roslyn has worked with major brands like Coty, Hanesbrands and Reitmans. She’s also a fashion and beauty content creator (@howrosdoesit) with over 100K followers.
The growth of the collectibles market is fascinating, so I’m glad I had the opportunity to chat with Chuck Costas. After 20 years at Accenture, Chuck Costas became the Vice President, Business Development and Marketing for Propstore in LA. They host massive auctions for authentic memorabilia, including iconic props and costumes from your favourite movies and series.
