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OHM Fashion Show

The annual OHM Fashion Show on Friday raised money for the Canadian Cancer Society and focused on street style this year.

The show’s passionate executive team created a sophisticated atmosphere, which made Centennial Hall look much nicer than the bingo hall it resembled when I saw Chantal Kreviazuk and the Barenaked Ladies play there.

Well-known youthful brands seen onstage included French Connection, American Apparel and Danier Leather. This men’s graphic tee by American Apparel caught my eye and reminded me that I’d like to make a similar shirt at the Bang-On store in Toronto.

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A show inspired by Pinterest would be incomplete without some nice DIY designs. For the ‘Salvage’ segment, Leah Brown transformed thrift shop purchases, such as these denim shorts, into runway-ready outfits.

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OHM not only highlighted some upcoming trends for spring, but also entertained the crowd through phenomenal choreography. As you can see, it’s never too late to learn how to make a ballerina-style hair bun!

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March 16, 2013 by

Behind the Band: Two Hours Traffic

Two Hours Traffic

Some Western students may have missed Two Hours Traffic’s last local concert to attend Homecoming festivities instead. Thankfully, the Canadian band is returning to Call the Office on Tuesday to promote their new album Foolish Blood.

Their latest tour began at the end of February and recently included a stop in Texas for the SXSW festival. No matter where they perform, Liam Corcoran, lead vocalist for Two Hours Traffic, emphasizes he values his eastern Canadian heritage.

“The sound we have is kind of reminiscent of the Halifax pop sound,” Corcoran remarks. “I think between the way we write songs and the way we sound, I think we belong to a kind of family of bands that started out in Halifax. Also, [it seems] we must have an accent, although I don’t really notice it.”

Two Hours Traffic is content living in Prince Edward Island, but Corcoran has his eye on Toronto as his future home. Corcoran admits America’s song-writing capital Nashville, Tennessee is a particularly appealing alternative too.

“We have a lot of friends [in Toronto] and family as well. We know the city really well,” Corcoran says. “I’ve never seriously thought about anywhere other than Toronto, [but] I daydream about a few places.”

Recognizing concerts with major headliners are relatively rare in Canada’s remote areas like the Northwest Territories, Corcoran likes playing there because everyone truly appreciates the opportunity to see them play live.

The band’s catchy hit song “Jezebel” has been featured on many film and television soundtracks, including in episodes of popular teen shows like One Tree Hill and Gossip Girl. Eager to interact with fans that discovered them on such TV shows, Corcoran and his fellow band mates tend to hang around the merchandise table after concerts.

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March 15, 2013 by

Google+ and Topshop Present… The Future of the Fashion Show

It’s reading week for Ontario’s university students. While I took the VIA Rail from Canada’s London to Toronto, hundreds of designers, editors and buyers travelled overseas for London Fashion Week.

Watch this video to see how Topshop employed Google+ features to produce an innovative fashion show:

[youtuber youtube=’http://www.youtube.com/watch?v=5TAF9OfL99g’]

Anyone need a shopping buddy?

Full article about the campaign available via Fast Company.

February 18, 2013 by

Amber Mac in London

Twitter is one of the best websites around. Without it, I never would’ve connected with Amber Mac.

Why is Amber Mac so special? Well, Tony Robbins explains it best:

[youtuber youtube=’http://www.youtube.com/watch?v=lNjQ6tWEaX0′]

For all things social media and technology, Amber Mac’s got you covered. So when I was reading tweets on Wednesday afternoon and Amber posted about a keynote in London the next day, I froze. “London, ON” might as well have been written in bold neon font in caps lock because that’s how much those key words stood out. A few Google searches, emails and direct messages later, I arranged to attend her presentation at London’s annual EDCO conference.

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February 10, 2013 by

Behind the Brand: Lenovo

It’s one thing to like an electronics brand on Facebook and follow them on Twitter.

It’s quite another to learn about technology trends for the new year.

Name: John Swinimer (@jswinimer)

Position: PR & Communications Manager

Employer: Lenovo

Education: English, York University

Professional role model: John B. Challinor – Director of Corporate Affairs, Nestlé

Describe your favourite part of your job in 140 characters or less:

I’m a tech geek – what’s new and exciting for consumers. I enjoy communicating new ideas and stories. I value relationships with journalists.

How does Lenovo maintain top-of-mind awareness for Canadian consumers?

Lenovo works closely with top computer and electronics retailers to spread the news for consumers. Lenovo also has strong relationships with tech journalists who speak about Lenovo products to educate consumers about their purchases.

Favourite memory of attending the Consumer Electronics Show (CES) in Las Vegas:

My favourite memory of CES is rekindling friendships with journalists and making new friends along the way. Bumping into Felicia Day was also pretty cool.

What is the most buzz-worthy product that debuted at CES 2013?

Not to sound too pretentious, the Lenovo IdeaCentre Horizon table top PC received a lot of attention from journalists and critics at CES, and it won many awards.

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January 31, 2013 by