Rena Nickerson is a major CPG expert and industry leader in Toronto, so it was great to chat with her about leadership and mentorship.
Browsing Tag
Pepsi
Spark Sessions Marketing Director Jenny Jovanovic (Crazy Style Love)
The blogging world has become very saturated, so it was worthwhile spending the weekend at the second annual Spark Sessions conference to learn how to differentiate myself.
The opening keynotes by Andrew Sardone, Editor at Globe Style Advisor and Vanessa Craft, Beauty Director at ELLE Canada launched the event by describing bloggers as entrepreneurs. Vanessa inspired bloggers to become idea entrepreneurs and leverage our blogs to influence how readers think and behave. “Blogging is storytelling with a megaphone,” she said. Think about the power that comes with being a blogger and consider your future legacy.
Winnie Chan explored various legal issues that are relevant to blogging like CASL, disclaimer policies and copyright infringement. Though it was interesting to hear a lawyer’s perspective about what we do on WordPress, I would’ve preferred to see more visual examples of do’s and don’ts. Likewise, Maxine McDonald from Langton PR helped us understand which information is fundamental to include in media kits, but she didn’t show any examples of media kits she likes.
Like everyone else born in the 90s, I can’t wait to hear the upcoming new releases from the recently reunited Destiny’s Child, but I was unimpressed by Beyonce’s halftime show at tonight’s Super Bowl overall. Was it fun to see “Single Ladies” performed live? Sure, but I’d much rather see Shania or Madonna perform at the annual event again.
Watching the Super Bowl ads and reading my friends’ live tweets sure made me crave a cold drink – specifically a Budweiser beer or Pepsi. I settled for a cold bottled Starbucks’ Frappuccino and browsed YouTube to narrow down my top picks from the 2013 Super Bowl TV spts. Sit back and enjoy!
Oreo – “Whisper Fight”
Only indoor voices are used for a fierce argument about cookies. After the cops come, an Instagram campaign is announced.
Get ready for a blast from the past, Canadians. Pepsi Throwback is heading north, so you may want to cut back a bit on your sugar intake in preparation.
Forget corn syrup, or ingredients you can’t pronounce; this drink is made with real sugar and it has the same packaging your parents and grandparents enjoyed in the 70’s. Vintage is in, folks. I don’t think it’s a coincidence that high waisted wide leg jeans are coming back in style too.
“Our brand is all about bringing joy and enjoyment to our consumers, and we know this was an era of a lot of fun,” says Pepsi marketing manager Neetu Godara.
So have a drink. Have a Pepsi.
(Just keep in mind that it’s going to be available for a limited time only.)
You’ll have to decide for yourself whether or not it’s cooler than drinking Coke from a glass bottle.