Browsing Tag

Penguin

Behind the Books: Emily Liebert

Name: Emily Liebert

Best Known For: Facebook Fairytales (2010)

Education: B.A. English Language & Literature, Smith College

Current Employment and Projects: Author & TV Personality. Working on second book (first novel) and third book (second novel) set to publish by Penguin in September 2013 and September 2014 respectively. “Type A Mommy” Parenting Expert for GalTime.

Favorite Facebook feature: News Feed—including status updates and photos—I’m a total voyeur.

Professional role model: Jennifer Weiner—brilliant writer with a wicked sense of humor, who speaks her mind on behalf of Women’s Fiction authors (and she live tweets The Bachelor!)

What do you think motivates someone to share a positive story with Facebook? Gratitude

Describe how Facebook has changed your social life in 140 characters or less: It’s a blessing to be able to feel like I’m part of everyone’s lives even though we may not have time to chat on the phone or go to dinner.

How has Facebook helped you professionally? Facebook has been an invaluable asset. I’ve made countless connections which have translated into business achievements. And, through my Facebook fan page, I can share links to articles written about me, articles I write, significant videos, and important news.

Facebook Fairytales begins with an interview with none other than Mark Zuckerberg. How was that arranged?

I was very fortunate in the fact that Facebook agreed to support my book by sharing amazing stories that had been sent in to them by users and by granting me the interview with Mark for the foreword. I could spend a lifetime picking Mark’s brain, but—as you might imagine—he’s a busy guy. So it’s the kind of interview where you need to get in and get out quickly with the information you really need.

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Eat, Read and Discuss: Amor Towles Tweet Up

As I’ve said before, what’s a Toronto visit without an Indigo event? This time my trip home coincided with another Indigo tweet up at the classy downtown French restaurant Biff’s Bistro. I was one of four winners selected to have dinner with the bestselling author Amor Towles, who was in town for the International Festival of Authors.

Amor Towles’ debut novel Rules of Civility (2011) has been well received by critics whose praise matches my impression of him. Rules of Civility‘s 1930s New York setting led the tweet up attendees to discuss history, including commentary about how students learn about previous decades through textbook summaries, often leading us to generalize how people lived in the past.

Grey nails for dinner in Biff’s Grey Room

The tweet up was organized by Indigo’s events team and Penguin Group (Canada), Amor’s publisher. Amor sat in the middle of the table, making it easier for everyone to ask him questions. Amor primarily works in investments in New York, so his stories about writing the manuscript and approving the final content while juggling a full-time job on Wall Street was interesting to hear about.

Although the earlier topics of conversation were directly linked to books, such as Kobos, reviews and book clubs, I enjoyed when the discussion shifted to marketing. It was nice to talk about word of mouth marketing as it relates to publishing and learn about how often the avid readers at the table make decisions based on friends’ recommendations.

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Jian Ghomeshi Visits London

When someone famous visits London, take note because from what I can tell, it doesn’t happen often. However, CBC host Jian Ghomeshi visited the Forest City today to promote his new memoir 1982. Rather than telling his life story “from womb to tomb,” Jian chose to share coming of age stories about fitting in as a young immigrant to Canada, focusing on the awkward year that was grade nine. His fan base immediately bought the book  – enough to ensure it debuted as the nation’s #1 bestselling non-fiction book, which is a huge accomplishment.

Taking a break from Western Homecoming festivities, I went to Chapters South London for Jian’s book signing. Delighted by the chance to have a seat without waiting hours beforehand, I eagerly waited for him to come out of the green room. Once on stage, Jian talked about 1982 and his memories of London, such as performing with Moxy Fruvous at Western Fair and drinking at the Spoke. Then he read aloud 2 stories about men watching sprinklers in Thornhill and his parents’ disapproval of his fashion sense inspired by David Bowie.

The Q&A that followed covered Q interviews such as Billy Bob Thornton and Harrison Ford, his transition from musician to broadcaster and tips for preparing for interviews. Jian emphasized the importance of doing in-depth research about guests, adding that he insists on knowing his guests’ work well before doing a ‘dance’ with them, as that’s how he metaphorically described the routine between interviewer-interviewee. I found it interesting when he talked about how his show disproves that listeners and viewers suffering from attention defecits are uninterested in longer content. People don’t tend to turn off 3 minutes in to the show!

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