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Oreo

An Ode to Oreo

Oreo-Dunk-in-the-Dark

There’s a delightful quality to everything Oreo posts on social media. From the Super Bowl blackout to Father’s Day, Oreo creates content that seamlessly weaves in current events without ever seeming obnoxious or sales-y.

The photo they uploaded minutes after the Royal Baby’s sex was announced once again shows that Oreo’s a band who truly gets how to engage through social media marketing. Oreo is all about having milk and cookies. Therefore, placing milk, which is central to their creative, in a baby bottle in honour of the royal family isn’t a stretch. Instead, it’s cute and adds to the loveable quality of the brand and product that makes Oreo cookies a classic snack and childhood favourite.

oreo royal baby

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On The Radar: Father’s Day Advertisements

Oreo – Wonderfilled

Sometimes all a girl wants to do is stay up late and tell jokes with her dad until they get hiccups. Can you blame her?

The cheerful animation kind of makes me want to watch monster movies on TV with milk and cookies. Who’s up for a movie marathon? I’ll bring the snacks.

[youtuber youtube=’http://www.youtube.com/watch?v=HDaCU_qD5gk’]

Sears – Not a Superhero

Who is the Sears dad? He wears a suit and tie, not a cape. He interrogates his daughter’s boyfriends and doesn’t fight villains. He doesn’t have superhuman power, but the son in Sears’ Father’s Day commercial is convinced that doesn’t make Dad any less cool. “He’s just super because he’s my dad,” the boy says in a voiceover.

Interestingly, the ad has an explicit call to action at the end, asking viewers to look for their product placement in the new Man of Steel film. The ad uploaded to YouTube then ends with an interactive and clickable gift guide to shop online and find the perfect gift for dad.

[youtuber youtube=’http://www.youtube.com/watch?v=miAz2AFVy_c’]

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