Browsing Tag

nostalgia

24 Hours, 3 Bands, 2 Cities

Molson Amphitheatre hosted an amazing concert with the Goo Goo Dolls and Matchbox Twenty on Thursday night. The Goo Goo Dolls were up first and played many of their big hits, including Slide and Black Balloon, but the crowd didn’t stand up until they started singing Iris.

Goo Goo Dolls

Although it was disappointing that the two bands were never on stage together, they were both incredible. The Goo Goo Dolls’s music is more rock-heavy, whereas Matchbox Twenty’s set list was more mellow. Going to the nearly sold out concert was the perfect way to satisfy my nostalgia for the 90s and the crowd of 15,000 fans seemed to agree.

Matchbox Twenty

Typically that would’ve been enough live music to keep me happy for a few months, but then I went to another concert Friday night in Montreal. Just in time for Canada Day, Feist opened the Montreal International Jazz Festival.

TD was a prominent sponsor, which made sense considering their large presence seen at the Molson Amphitheatre on Thursday night, where they gave out neon green wristbands printed with a #TDmusic hashtag.

Feist took the stage a few hours after my VIA Rail train arrived, so it was very good timing. (Have I mentioned that taking the train is the best way to travel?) I’m not a huge Feist fan, but I’m always down for a good free concert, not to mention the opportunity to support Canadian musicians.

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98 Degrees is Back!

 

Image Source: MTV

Image Source: MTV

Millennials, rejoice: brothers Nick and Drew Lachey, as well as Justin Jeffre and Jeff Timmons from 98 Degrees are making a comeback!

During their spring/summer tour, the boy band will be joined by New Kids on the Block and Boys II Men. With 12 musicians scheduled to perform, they’ve named the tour The Package, and what a good choice! Looks like it’s time to create another 90s playlist and play it on repeat.

According to Ticketmaster, seats are selling fast for the following Canadian tour dates:

June 4 – Ottawa: Scotiabank Place

June 6 – Montreal: Bell Centre

June 7 – Toronto: Air Canada Centre

July 10 – Vancouver: Rogers Arena

July 28 – Toronto: Air Canada Centre

If you live in Toronto and can’t get tickets to see them at the ACC, perhaps you should make a road trip to Buffalo! They’re playing at the First Niagara Center on August 2, conveniently on a Friday night – perfect for a fun-filled weekend of live music and shopping.

98 Degrees’ first album in over a decade will be released on May 7 – get excited for 2.0!

In the meantime, let’s go back to 2000:

[youtuber youtube=’http://www.youtube.com/watch?v=PYb2IdrN-ns&feature=share&list=UUi6lEAeZjgyVkg7XgFUZfUg’]

Concert Review: Chantal Kreviazuk

The setlist at Chantal Kreviazuk’s show Friday night at Centennial Hall made it seem like fans were privy to a unique live performance of soundtracks from popular films of the 90s and early 2000s. When she wooed everyone by playing popular hits like “Time,” this brought back memories of watching MuchMoreMusic before the channel’s re-branding, not to mention climactic melodramatic scenes from Dawson’s Creek.

Her career may have peaked in the 90s, but Kreviazuk’s commentary between songs was definitely timely for a concert in 2012. While introducing “Feels Like Home,” she shared that many couples gush about it being their wedding song, and then emphasized how divorces and multiple marriages have changed how people feel about it. Her anecdotes can be summarized by the themes of remarriage, rowdiness and rock stars’ lifestyles. Evidently an Apple customer, Kreviazuk also spoke about how much she loves FaceTime, especially when either she or her husband, Raine Maida from Our Lady Peace, are touring.

Early on, Kreviazuk made self-deprecating remarks about forgetting lyrics 12 times, joking that she needed a teleprompter, even though such errors weren’t noticeable. What was more frustrating, however, was how Kreviazuk repeatedly faced the orchestra rather than the paying ticketholders. Although she was understandably impressed by the orchestra’s seamless collaboration, it would have been nice to see more of her facial expressions while singing emotionally-driven lyrics, no matter how “honoured” she was to play with them. Apparently she assumed everyone was a major Orchestra London supporter, but the weak applause when she acknowledged them indicated otherwise.

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On The Radar: ’90s Stars Return to TV

The Backstreet Boys are back, making their small screen debut in Old Navy commercials prior to their upcoming reunion tour with Kevin Richardson reuniting with the boy band. An Old Navy staffer has explained that their “target customer grew up in the ’90s, and that time period conjures an emotional connection, so [they’ve] worked with a number of actors and musicians who remind her of that nostalgic decade.” (Source: Bloomberg)

[youtuber youtube=’http://www.youtube.com/watch?v=5O1QS4r1JHc’]

In case that doesn’t satisfy your longing to see your favourite stars of the past, Old Navy has followed up with newer commercials featuring Joan Rivers (notably a hilarious woman on Twitter too) and Sex and the City star Mario Cantone. I’d love to meet the Fashion Police co-host, but so far I’ve had to settle for posing with Joan’s wax figure at Madame Tussauds’ Las Vegas location. What’s more, Old Navy has jumped at the opportunity to make interactive YouTube videos, enabling fans to watch different clips of Mario and Joan at faux fashion shows online.

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Behind the Brand: Zellers

It’s one thing to “Like” a store on Facebook and follow them on Twitter.

It’s quite another to learn about how Zellers uses social media while in Liquidation mode.

Name: Jennifer Zedic  

Position: Director of Marketing – In Store and Social Media

Employer: Zellers

Education: Fashion Marketing and Merchandising, Ryerson University

Favourite Zellers purchase: Pure by Alfred Sung knit scarf (I liked it so much I bought 5 different colours!)

Professional role model: Heather Reisman – Indigo: I love how she has taken the book store and made it a shopping experience and how she did not back away from technology when it threatens the business, but instead embraced it. She has built a strong and reliable brand and owns the market in Canada.

What makes Zellers a uniquely Canadian store?

History and memories only found in Canada make Zellers a uniquely Canadian store.  The fans’ comments from our Facebook page talk about their experience with Zellers growing up in Canadian communities and how the great Canadians who work at those stores made a difference in a lot of their lives.

How has the marketing department’s role and responsibilities changed since learning that Zellers stores will close?

The marketing team is focused on continuing to build great flyer deals that our customers are expecting. We have pulled away from other forms of marketing, such as TV, radio and specialty print but maintained our flyer program and invested heavily in social media. For our Liquidation stores, we are using an extensive amount of ROP’s in local markets to highlight the weekly deals to the customer.

How does Zellers decide which social media channels are worth the investment?

Social media strategy for us is to provide information to the community on what they want to hear about as it relates to Zellers.  We chose to invest in Facebook since it is the best way for us to communicate to our customer on a more personalized level and to the largest audience.

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