NHL star Zach Hyman really hit the jackpot with his new brand Bubblegum Kids. It has it all – taste, nostalgia and iconic pop culture collaborations! After adding me to the PR list, they also deserve a shout out for best targeting ever.
nostalgia
After catching up on G-rated entertainment on Netflix by watching old episodes of Full House, it’s exciting to announce that celebrity blogger Perez Hilton will star in Full House The Musical!
The show will debut in Toronto at the Randolph Theatre in August. Perez loves spending time in Toronto and he especially admires how we celebrate theatre as a city. In a phone interview, Perez noted that Toronto’s passion for theatre makes our culture distinctly different from Los Angeles, where people see more movies than stage shows.
Considering how much time he spends online, it’s unsurprising that Perez landed this opportunity through social media. When he saw a friend in the entertainment industry post about the show, he immediately commented that he wanted to get involved. “I even joked that I would be Mary-Kate and Ashley,” he recalled. “Then Tobly, one of the creators, saw my comment and asked my friend if I was serious and I said, ‘Yes, I’m very serious,’ so then we set up a meeting.” Perez sent the creators footage of him singing to convince them that the Tisch School of the Arts graduate was talented enough to play Danny Tanner.
Instead of spending time at one company or school, I had a choose-your-own-adventure style ‘gap year’ that echoed the name of Neil Patrick Harris’ autobiography. After studying personal branding, career development and digital marketing, I crammed several unique experiences into a challenging year that changed my perspective of the global economy. The ‘work hard, play hard’ mantra came to life and thankfully I reaped rewards along the way.
In case it wasn’t clear when I blogged about going back to Disney World, I’m proud to share that I’m a kid at heart. Toys “R” Us shares that sentiment and wants Canadians to share stories on social media about taking an oath to never grow up.
Where would the retail chain be if parents hit a certain age and decided to abandon their childhood fantasies and stop playing with toys for good?
To celebrate their 30th anniversary, Toys “R” Us is going all out. They’ve partnered with Transat Holidays, AIR MILES®, Lego and Mattel to offer Canadian shoppers major promotions and host exciting events for kids of all ages. Visit www.toysrus.ca/events for more details.