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Urban Outfitters’ Grand Opening in London

After Blockbuster closed its doors, Urban Outfitters seized the opportunity to open its first London, Ontario location. Transforming the former video rental store into an urban shopping paradise required over eight months of construction followed by final touches done by the chain’s visual display team.

Their extensive preparations certainly paid off and district manager Sarah Leising is more than pleased with how the 8,000 square foot space looks now. Eager to see London’s students visit and shop with friends and family, she’s confident that the store’s uniquely “eccentric” environment will make it a hot spot on Richmond Row.

Although Urban Outfitters has grown to become an international chain, Sarah emphasized that they make an ongoing effort to be “culturally relevant,” such as through collaborations with local designers and organizations.

To connect with London’s music lovers, the store is hosting a grand opening party on Thursday February 7. The Elwins, Eternal Summers and Richie Blackz will perform on the second level from 6-8 PM. Get there early!

Sales associate and MIT classmate Stephanie Edwards is excited to work there, knowing that she can be herself and have fun on the job. Her co-worker Monique told me she’s equally jazzed about her part-time job because she likes the store’s alternative vibe and the flexible dress code for employees.

I’ve shopped at Urban Outfitters in Washington, Las Vegas, New York, Montreal and Toronto, so I can attest that Urban Outfitters has a great selection and I’m excited to monitor new arrivals at their London store.

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January 30, 2013 by

On The Radar: Starbucks

Love struck with a Starbucks barista? You’re in luck! Soon you can show your appreciation (or affection) with a smartphone. Starbucks is rolling out a new digital tipping function for its mobile payment app next summer, as well as through Square for U.S. customers. (Source: CBC)

Starbucks has begun testing 500 sq. ft. drive-thru and walk-up shops run by only a few employees that offer the full Starbucks menu. In an effort to go green, the new LEED-certified coffee shops in the pilot program are hyper local, whereby the design materials are sourced from within a 500-mile radius. The McDonald’s at Richmond and Dundas in London has a walk-up window, but I haven’t seen anyone use it. That said, I’m sure Starbucks’ sophisticated design will make these new venues a nice addition to modern cities. (Source: Fast Company)

Eager to please their most well-known clientele, Starbucks crafted a personalized cup for Demi Lovato by writing her name inside a star resembling her new place on the Hollywood Walk of Fame. Fans pleaded to Starbucks via Twitter, with the hashtag #putdemisnameonastarbuckscup and Starbucks responded, as seen below. Hopefully other patrons didn’t wait longer in line while baristas designed it. (Source: Twitter)

October 9, 2012 by

Material Girl

Prior to the Queen of Pop’s Super Bowl halftime show, I noticed she received lots of criticism, yet couldn’t fathom why. I’ve been a Madonna fan for as long as I can remember. Some of my early childhood memories include watching documentaries about how her career escalated before I was born and lip syncing singing along to her duet song, “Me Against the Music” with Britney Spears over the phone with a close friend. A few years ago, I even painted a ceramic plate with an iPod in the center and the tagline, “Get into the Groove.”

At 53, not only does she hold records for her chart-topping tracks, but she also looks incredible and shows no signs of slowing down. After dazzling us at the Air Canada Centre on her Sticky and Sweet Tour, where I regrettably didn’t buy an “Express Yourself” concert tee, it was difficult to see the superstar in a negative light.

Since “Give Me All Your Luvin’”, the first single from her 12th album, MDNA, debuted, reasons to dislike Madonna started becoming more apparent, but I find it hard to turn my back on one of my favourite performers.

Today Madonna made news because Malawi’s government officials are fed up with her donations that they feel are motivated too much by corporate interests in her global brand image than concern for children. When I first read the Toronto Star’s article, I mistook “state of the art girls school” and thought she’d arranged to build an arts school for girls because that sure would be thoughtful of her!

To be “fed up” with Madonna for wanting to improve Malawi’s education system is like being fed up with Angelina Jolie’s mass adoption spree or even Oprah’s generosity overseas for that matter. All of the above women have significant personal brands to protect, but along with their high status careers comes gigantic salaries and I hardly think we should criticize Madonna’s generosity to this extent. I hardly recall criticism from urban planners when Madge opened her first fitness centers in North America, so why so much outrage when she tries to do good in the world?

The blatantly excessive product placement in the “Give Me All Your Luvin’” music video was far from impressive, but it’s sure a catchy tune. That said, I confidently predict that it will not rank high on media professors’ list of video clips to show in future celebrity classes, the way that “Material Girl” was shown and then discussed at length last Friday at Western. They might as well just show separate commercials for Smirnoff, Adidas and whatever other brands were featured because aside from the ladies resembling Gwen Stefani’s Harajuku Girls, the brands were the standout visuals in the video, and I certainly don’t mean that in a good way.

Madonna’s professional contributions to music, not to mention my iTunes library, combined with her ongoing philanthropic projects make her an icon to watch. I’m curious about what critics will say once MDNA’s full length tracks are released, but until then, let’s remember the positive memories Madonna offers fans and focus on that.

March 13, 2012 by

CBS Social Week

Just in time for my group’s class presentation about The Good Wife, CBS is embracing social media to connect with viewers next week, including The Good Wife fans.

Each show updated fans via Facebook and Twitter today to announce their plans for everyone’s favourite actors to share their own insights via the shows’ official social media accounts beginning Sunday night.

This is hardly the first time shows’ cast and crews are live-tweeting, but usually the official TV show account retweets their commentary, whereas next week CBS is letting its stars gain control over online interactions. I’m curious to see if the stars will use more shorthand or slang than usually seen in the accounts’ messages and I’m sure it’ll depend on which actors are composing the tweets.

Viewers who watch the shows live during their scheduled timeslots (and aren’t distracted by a phone or computer) may have noticed that some shows have a watermark during the first scene featuring a hashtag, such as #HIMYM for How I Met Your Mother.

Bravo’s Lisa Hsia shared with Mashable that “getting talent actively involved with a social media strategy is essential to building greater community engagement,” so this is clearly a calculated attempt to heighten viewer engagement.

I suspect that the initiative will increase check-ins amongst GetGlue users who will be eager to join the live conversation. Personally, I suggest CBS support their initiative with more stickers for GetGlue fans as a token of appreciation.

As for The Good Wife, I’d like to see what Matt Czuchry has to say about Cary’s new promotion in his own words – not just reiterated by a reporter. That was quite a fabulously dramatic ending in last week’s episode and I’m excited to see what happens next this Sunday.

To save space here, you can peek at the network’s full live-tweeting schedule courtesy of The Hollywood Reporter.

November 3, 2011 by

Video: Apple’s Vision for the Tablet

Video of Apple’s Vision for the Tablet Resurfaces for iPhone 4S Launch

This video is one of the reasons you should be reading TechCrunch too, so you can discover nifty, awe-inspiring videos like this piece from Apple. It’s the epitome of forward thinking.

UPDATED: Steve Jobs, you were a legend. Your ideas and the products your companies produced have defined my generation’s lifestyle choices. May you rest in peace.

October 5, 2011 by