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New York

Behind the Brand: Canadian Diabetes Association

It’s one thing to “Like” a brand on Facebook and follow them on Twitter.

 

 It’s quite another to learn about who organizes those updates.

 

Name: Pilar Iglesias (@pilariglesias)

Position: Manager, Strategic Communications

EmployerCanadian Diabetes Association

Education: Anthropology, York University; Public Relations, Ryerson University

Favourite blog:

My favourite non-work related blog has to be Design Sponge. My secret obsession/hobby is design and furniture, so I’ve been visiting since its inception. I suppose it’s not so secret anymore… 😉

Favourite mobile app:

This one’s easy – Shazam. I use it constantly and thankfully was able to chuck my “Songs to buy” notepad document.

Professional role model:

This one is also easy-Gini Dietrich. I met Gini on Twitter a few years back and have been in awe ever since. Not only is she a social media maven, she’s the founder and chief executive officer of Arment Dietrich, Inc.—a Chicago-based PR firm, the author of a work-related blog I follow religiously, Spin Sucks (the 2010 and 2011 Readers Choice Blog of the Year), and she’s the co-author of the book Marketing in the Round: Multichannel Approaches in the Post-Social Media Era.

Wait, I’m not finished.

She also writes for Crain’s Chicago Business, AllBusiness, and Franchise Times, and participates in workshops, is a keynote speaker, one of the hosts of the podcast, Inside PR….and these are just some of the things she does.

All of this is in addition to being witty, lovely, helpful and just a complete pleasure. I don’t talk to her as much as I probably would like, but she is definitely a role model. Oh, and one more thing, she can cook! Honestly, when does she have the time?

Most memorable on the job experience at Canadian Diabetes Association:

I was writing an article for our health and wellness magazine, and interviewed a woman who received a pancreas-kidney transplant after suffering many diabetes-related complications. Her appreciation for life was so incredibly inspiring to me but, at the same time, frightening as well since I have type 1 diabetes myself. It made me think of my own journey with the disease and how I manage it, and what it means if I don’t manage it to the best of my ability. It’s a conversation and feeling I won’t forget.

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Nuit Blanche

When I’m at school in London, I long for exploring Toronto’s sprawling downtown core, whether it is for shopping, dining or entertainment. Hence, when I went home I was elated to finally experience Nuit Blanche.

After returning home from a shopping excursion over the border, I refuelled with my second Starbucks pumpkin spice latte of the day, this time with an extra shot of espresso. I refused to let a lack of sleep put a damper on participating in one of Toronto’s largest cultural events.

Once my friend and I exited Dundas subway station, we were confronted with food trucks selling cotton candy and corn on the cob, which immediately brought back memories of The Ex. Though I was familiar with my surroundings, Toronto’s downtown atmosphere had been completely transformed into an artsy extravaganza. There were at least three couples square dancing in the street, friends posing for photos all over the place, and street performers galore.

Tweets from friends and overall hype about Nuit Blanche assured me that there were exciting surprises and attractions to come. More importantly, I’m thankful that I skimmed the Twitter stream on the official event website because I’m grateful to whoever recommended wearing gloves! Boy, did they come in handy. Pun intended. I wish I’d twitpic’d and captured it on camera when I walked by a convenience store with a storefront sign that read, “Ice Sold Here” because that was the last thing anyone wanted when they’d pulled out winter jackets (or hoped that they did) for the first time since March or April.

My three favourite exhibits were Honey, I’m Home, inspired by 90’s sitcoms; Observer FX, a multimedia installation that offered commentary about surveillance; and McLuhan’s Massage Parlour, inspired by Marshall McLuhan’s work.

If you’re looking for Nuit Blanche GIFs to share on your Tumblr page or forward to co-workers, The Grid has you covered. I’ll admit that as I reviewed the GIFs, a couple of the male artists closely resembled male artists I’d seen at other exhibits – it must be because they fit the Queen West [West] stereotypical hipster mould.

This techie would be an exception however; he seemed like a cool guy:

Special thanks to She Does the City and Notable for their lists of recommended exhibits! Including the location of each was much appreciated while planning my night out. Unfortunately the Nuit Blanche BlackBerry app is incompatible with my temporary loaner phone, but I managed to navigate the downtown core without difficulties. The truth is that when it’s so cold outside, you don’t want to be taking your gloves off to use your phone, so I did minimal live tweeting.