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New York

Urban Outfitters’ Grand Opening in London

After Blockbuster closed its doors, Urban Outfitters seized the opportunity to open its first London, Ontario location. Transforming the former video rental store into an urban shopping paradise required over eight months of construction followed by final touches done by the chain’s visual display team.

Their extensive preparations certainly paid off and district manager Sarah Leising is more than pleased with how the 8,000 square foot space looks now. Eager to see London’s students visit and shop with friends and family, she’s confident that the store’s uniquely “eccentric” environment will make it a hot spot on Richmond Row.

Although Urban Outfitters has grown to become an international chain, Sarah emphasized that they make an ongoing effort to be “culturally relevant,” such as through collaborations with local designers and organizations.

To connect with London’s music lovers, the store is hosting a grand opening party on Thursday February 7. The Elwins, Eternal Summers and Richie Blackz will perform on the second level from 6-8 PM. Get there early!

Sales associate and MIT classmate Stephanie Edwards is excited to work there, knowing that she can be herself and have fun on the job. Her co-worker Monique told me she’s equally jazzed about her part-time job because she likes the store’s alternative vibe and the flexible dress code for employees.

I’ve shopped at Urban Outfitters in Washington, Las Vegas, New York, Montreal and Toronto, so I can attest that Urban Outfitters has a great selection and I’m excited to monitor new arrivals at their London store.

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January 30, 2013 by

Eat, Read and Discuss: Amor Towles Tweet Up

As I’ve said before, what’s a Toronto visit without an Indigo event? This time my trip home coincided with another Indigo tweet up at the classy downtown French restaurant Biff’s Bistro. I was one of four winners selected to have dinner with the bestselling author Amor Towles, who was in town for the International Festival of Authors.

Amor Towles’ debut novel Rules of Civility (2011) has been well received by critics whose praise matches my impression of him. Rules of Civility‘s 1930s New York setting led the tweet up attendees to discuss history, including commentary about how students learn about previous decades through textbook summaries, often leading us to generalize how people lived in the past.

Grey nails for dinner in Biff’s Grey Room

The tweet up was organized by Indigo’s events team and Penguin Group (Canada), Amor’s publisher. Amor sat in the middle of the table, making it easier for everyone to ask him questions. Amor primarily works in investments in New York, so his stories about writing the manuscript and approving the final content while juggling a full-time job on Wall Street was interesting to hear about.

Although the earlier topics of conversation were directly linked to books, such as Kobos, reviews and book clubs, I enjoyed when the discussion shifted to marketing. It was nice to talk about word of mouth marketing as it relates to publishing and learn about how often the avid readers at the table make decisions based on friends’ recommendations.

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October 23, 2012 by

Uncertainty

I re-watched Up In The Air for the first time since it inspired my debut blog post for Hot On The Street and picked up on different elements. Keeping in mind the themes of (un)happiness and uncertainty that it shares with Take This Waltz, I realized that those must be two of the defining social issues of this era.

When Up In The Air was released, America was in the middle of the recession. Now the economy is in recovery mode and people are still feeling uneasy and lonely. Magazines, movies and the like promote romance, offering tips to help you acquire it if you’re single, but ultimately leave people unsatisfied enough to make them continue subscribing and buying, hoping for that one life-changing tip.

Despite all the critics’ rave reviews, I walked out of Take This Waltz wishing that I hadn’t over-hyped it in my mind since its premiere at TIFF, which I missed because I was too busy needed to be in London for school. Then it had another special showing in New York at Tribeca Film Festival, which coincided with my first-ever trip to the Big Apple, but I couldn’t attend because it was sold out. It wasn’t a matter of being in the same place at the wrong time; sometimes there are circumstances beyond your control. Anyway, I was frustrated because I had such high expectations for a single film, and then walked out feeling disappointed.

Did I laugh when Lena Dunham tweeted praise for Take This Waltz? Absolutely. I tweeted her right back, with my fingers crossed that she would respond. She’s the girl who a lot of my peers look up to, waiting for her to put on HBO exactly what’s on their minds, yet they’re shy about expressing out loud. Part of the reason I’m drawn to her is that she’s got spunk. She doesn’t pretend like she rolls out of bed looking like a Hollywood diva; she allows herself to be seen by millions with somewhat messy hair and she just appears to be someone who goes with the flow. But as seen on TV with her character Hannah, we all have bad days. Girls feel miserable when they don’t have their periods. Just ask Dove. Those are the times when companionship matters most.

It’s not just about having someone to lean on when you get fired. People sweat the small stuff too – it happens. That’s when you need to recruit your personal support team – family, friends, professional mentors, even trustworthy acquaintances who may not call you a ‘friend’ per se, but you think the world of and respect.

If you have time to casually surf the web and read my blog right now, take a few extra minutes to compile a list of people to whom you can turn when times are rough and you can’t sleep peacefully anymore. Make the list and store it somewhere. Don’t publish it on Facebook and tag them all in it. Keep it in your nightstand drawer for easy access. If you never have to use it, consider yourself lucky.

July 8, 2012 by

Behind the Brand: Canadian Diabetes Association

It’s one thing to “Like” a brand on Facebook and follow them on Twitter.

 It’s quite another to learn about who organizes those updates.

Name: Pilar Iglesias (@pilariglesias)

Position: Manager, Strategic Communications

Employer: Canadian Diabetes Association

Education: Anthropology, York University; Public Relations, Ryerson University

Favourite blog:

My favourite non-work related blog has to be Design Sponge. My secret obsession/hobby is design and furniture, so I’ve been visiting since its inception. I suppose it’s not so secret anymore… 😉

Favourite mobile app:

This one’s easy – Shazam. I use it constantly and thankfully was able to chuck my “Songs to buy” notepad document.

Professional role model:

This one is also easy-Gini Dietrich. I met Gini on Twitter a few years back and have been in awe ever since. Not only is she a social media maven, she’s the founder and chief executive officer of Arment Dietrich, Inc.—a Chicago-based PR firm, the author of a work-related blog I follow religiously, Spin Sucks (the 2010 and 2011 Readers Choice Blog of the Year), and she’s the co-author of the book Marketing in the Round: Multichannel Approaches in the Post-Social Media Era.

Wait, I’m not finished.

She also writes for Crain’s Chicago Business, AllBusiness, and Franchise Times, and participates in workshops, is a keynote speaker, one of the hosts of the podcast, Inside PR….and these are just some of the things she does.

All of this is in addition to being witty, lovely, helpful and just a complete pleasure. I don’t talk to her as much as I probably would like, but she is definitely a role model. Oh, and one more thing, she can cook! Honestly, when does she have the time?

Most memorable on the job experience at Canadian Diabetes Association:

I was writing an article for our health and wellness magazine, and interviewed a woman who received a pancreas-kidney transplant after suffering many diabetes-related complications. Her appreciation for life was so incredibly inspiring to me but, at the same time, frightening as well since I have type 1 diabetes myself. It made me think of my own journey with the disease and how I manage it, and what it means if I don’t manage it to the best of my ability. It’s a conversation and feeling I won’t forget.

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February 27, 2012 by

Nuit Blanche

When I’m at school in London, I long for exploring Toronto’s sprawling downtown core, whether it is for shopping, dining or entertainment. Hence, when I went home I was elated to finally experience Nuit Blanche.

After returning home from a shopping excursion over the border, I refuelled with my second Starbucks pumpkin spice latte of the day, this time with an extra shot of espresso. I refused to let a lack of sleep put a damper on participating in one of Toronto’s largest cultural events.

Once my friend and I exited Dundas subway station, we were confronted with food trucks selling cotton candy and corn on the cob, which immediately brought back memories of The Ex. Though I was familiar with my surroundings, Toronto’s downtown atmosphere had been completely transformed into an artsy extravaganza. There were at least three couples square dancing in the street, friends posing for photos all over the place, and street performers galore.

Tweets from friends and overall hype about Nuit Blanche assured me that there were exciting surprises and attractions to come. More importantly, I’m thankful that I skimmed the Twitter stream on the official event website because I’m grateful to whoever recommended wearing gloves! Boy, did they come in handy. Pun intended. I wish I’d twitpic’d and captured it on camera when I walked by a convenience store with a storefront sign that read, “Ice Sold Here” because that was the last thing anyone wanted when they’d pulled out winter jackets (or hoped that they did) for the first time since March or April.

My three favourite exhibits were Honey, I’m Home, inspired by 90’s sitcoms; Observer FX, a multimedia installation that offered commentary about surveillance; and McLuhan’s Massage Parlour, inspired by Marshall McLuhan’s work.

If you’re looking for Nuit Blanche GIFs to share on your Tumblr page or forward to co-workers, The Grid has you covered. I’ll admit that as I reviewed the GIFs, a couple of the male artists closely resembled male artists I’d seen at other exhibits – it must be because they fit the Queen West [West] stereotypical hipster mould.

This techie would be an exception however; he seemed like a cool guy:

Special thanks to She Does the City and Notable for their lists of recommended exhibits! Including the location of each was much appreciated while planning my night out. Unfortunately the Nuit Blanche BlackBerry app is incompatible with my temporary loaner phone, but I managed to navigate the downtown core without difficulties. The truth is that when it’s so cold outside, you don’t want to be taking your gloves off to use your phone, so I did minimal live tweeting.

October 12, 2011 by