It’s one thing to “Like” a brand on Facebook and follow them on Twitter.
It’s quite another to learn about who responds to the brand’s media inquiries.
Name: Keith Marnoch (@kmarnoch)
Position: Director, Media and Community Relations
Employer: Western University
Education: B.A.A. – Journalism (Broadcast) Ryerson
Favourite blog: Touchdowns and Fumbles
Favourite mobile app: Voxer (Walkie Talkie) / Scanner911
Professional role model: David Gergen, CNN political pundit, former Presidential Adviser
Most memorable on the job experience at Western:
While I have only been here for just over a year, I think being a part of the announcement that one of our leading researchers, Dr. Chil Yong Kang is moving to human clinical trials with his HIV/AIDS vaccine is memorable due to the overwhelming international response that the story received.
In 140 characters or less, describe the atmosphere at work when Western’s name change and re-branding was announced to the public:
Excited about the change, realized some would need convincing, rationale when explained gets positive reaction.