Browsing Tag

marketing

Walk, Sleep & Travel in Cole + Parker Socks

Let’s talk about one of the most underrated wardrobe staples: socks. Whether you choose to wear motorcycle boots or suede oxfords this fall, I recommend adding some kick-ass socks underneath!

For colourful options, look no further than Cole + Parker’s collection. Inspired by TOMS shoes, Cole + Parker’s co-founders designed a “One to Many” business model. 20% of sock sales are loaned to entrepreneurs through Kiva, a non-profit micro-financing organization.

The way I see it, Cole + Parker socks let you protect your pedicure while supporting a good cause. The socks are also a great stocking stuffer for anyone who loves to roll up their cuffs and express their vibrant personality.

Plus, it’s scientifically proven that dressing warmly and putting on socks at night can help you fall asleep. According to Men’s Health, “having cold feet…upsets the natural release of melatonin, a hormone related to a proper sleep-wake cycle.”

Cole + Parker’s clever style names target Gen Y and their team sent me the perfect pair for a digital marketer: hashtag socks! The brand’s official hashtag is #sockgame, as seen on Facebook, Twitter and Instagram, where they often post photos of business casual attire. Talk about a relaxed work environment…

The company’s biggest recent news is that Holt Renfrew is selling their socks now! Alternatively, you can find Cole + Parker at Tom’s Place in Toronto or browse their online store.

November 4, 2013 by Sarah Prince

Tuesday With Mitch Joel

Photo: Terry Fallis

On Tuesday I had a chance to connect with some industry peers and see not just any Canadian marketer, but one who’s so influential that he’s verified on Twitter! Mitch Joel, bestselling author of Six Pixels of Separation and president of Twist Image, was the featured speaker at the Third Tuesday meetup and he was awesome.

Surprisingly, the highlight of my evening was not the opportunity to meet people from Twitter in real life. It wasn’t Mitch’s jokes either (and there were a few). The best part of the event was the feeling I had when left. For the first time, spending two hours in a bar inspired me to be that girl sitting in the TTC’s red seats typing away. That’s why I like going to book signings – you always leave feeling inspired and last night was no exception.

Mitch made an interesting comment: “Writer’s block doesn’t exist. It’s bullshit.” From there, he went on to talk about how he likes to embrace the chance to write wherever and whenever he can, even if that means sitting on the floor at a conference.

September 11, 2013 by Sarah Prince

An Ode to Oreo

There’s a delightful quality to everything Oreo posts on social media. From the Super Bowl blackout to Father’s Day, Oreo creates content that seamlessly weaves in current events without ever seeming obnoxious or sales-y.

The photo they uploaded minutes after the Royal Baby’s sex was announced once again shows that Oreo’s a band who truly gets how to engage through social media marketing. Oreo is all about having milk and cookies. Therefore, placing milk, which is central to their creative, in a baby bottle in honour of the royal family isn’t a stretch. Instead, it’s cute and adds to the loveable quality of the brand and product that makes Oreo cookies a classic snack and childhood favourite.

July 23, 2013 by Sarah Prince

Behind the Brand: Fossil

It’s one thing to shop at Fossil and follow them on on Facebook or Twitter.

It’s quite another to learn more about the accessories brand from an insider.

Name: Lori Petteplace

Position: PR & Marketing Manager

Employer: Fossil

Education: Psychology, McMaster University

In 140 characters or less, describe your role at Fossil:

Out-of-box promoting and event planning to increase brand awareness, sales & desire of the brand while crediting 1 of our wholesale partners

How does Fossil foster creativity at the office?

Fossil has their finger on the creative pulse for their employees. We have an open and engaged idea environment, where ‘answers are in the room’ round-table discussions are common. We sincerely and actively pursue placing people in roles that suit their personality, creativity, talents, desires and ambitions.

Fossil works with many brands, but its partnership with Michael Kors seems to be the most well known. Why do you think Michael Kors watches are so highly coveted in particular?

Michael Kors has taken aspirational ‘Jet Set’ lifestyle and presented it to the fashion-conscious individual at attainable price points. Further, he provides a head-to-toe look emphasizing not only his apparel but also his finishing accessories – the statement watch, stacked jewellery, a handbag and footwear.

May 15, 2013 by Sarah Prince

Google+ and Topshop Present… The Future of the Fashion Show

It’s reading week for Ontario’s university students. While I took the VIA Rail from Canada’s London to Toronto, hundreds of designers, editors and buyers travelled overseas for London Fashion Week.

Watch this video to see how Topshop employed Google+ features to produce an innovative fashion show:

[youtuber youtube=’http://www.youtube.com/watch?v=5TAF9OfL99g’]

Anyone need a shopping buddy?

Full article about the campaign available via Fast Company.

February 18, 2013 by Sarah Prince

Older Posts

Newer Posts