Browsing Tag

marketing

An Ode to Oreo

Oreo-Dunk-in-the-Dark

There’s a delightful quality to everything Oreo posts on social media. From the Super Bowl blackout to Father’s Day, Oreo creates content that seamlessly weaves in current events without ever seeming obnoxious or sales-y.

The photo they uploaded minutes after the Royal Baby’s sex was announced once again shows that Oreo’s a band who truly gets how to engage through social media marketing. Oreo is all about having milk and cookies. Therefore, placing milk, which is central to their creative, in a baby bottle in honour of the royal family isn’t a stretch. Instead, it’s cute and adds to the loveable quality of the brand and product that makes Oreo cookies a classic snack and childhood favourite.

oreo royal baby

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July 23, 2013 by

Behind the Brand: Fossil

It’s one thing to shop at Fossil and follow them on on Facebook or Twitter.

It’s quite another to learn more about the accessories brand from an insider.

Lori-2

Name: Lori Petteplace

Position: PR & Marketing Manager

Employer: Fossil

Education: Psychology, McMaster University

In 140 characters or less, describe your role at Fossil:

Out-of-box promoting and event planning to increase brand awareness, sales & desire of the brand while crediting 1 of our wholesale partners

How does Fossil foster creativity at the office?

Fossil has their finger on the creative pulse for their employees. We have an open and engaged idea environment, where ‘answers are in the room’ round-table discussions are common. We sincerely and actively pursue placing people in roles that suit their personality, creativity, talents, desires and ambitions.

Fossil works with many brands, but its partnership with Michael Kors seems to be the most well known. Why do you think Michael Kors watches are so highly coveted in particular?

Michael Kors has taken aspirational ‘Jet Set’ lifestyle and presented it to the fashion-conscious individual at attainable price points. Further, he provides a head-to-toe look emphasizing not only his apparel but also his finishing accessories – the statement watch, stacked jewellery, a handbag and footwear.

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May 15, 2013 by

Google+ and Topshop Present… The Future of the Fashion Show

It’s reading week for Ontario’s university students. While I took the VIA Rail from Canada’s London to Toronto, hundreds of designers, editors and buyers travelled overseas for London Fashion Week.

Watch this video to see how Topshop employed Google+ features to produce an innovative fashion show:

[youtuber youtube=’http://www.youtube.com/watch?v=5TAF9OfL99g’]

Anyone need a shopping buddy?

Full article about the campaign available via Fast Company.

February 18, 2013 by

Behind the Brand: Lenovo

It’s one thing to like an electronics brand on Facebook and follow them on Twitter.

It’s quite another to learn about technology trends for the new year.

Name: John Swinimer (@jswinimer)

Position: PR & Communications Manager

Employer: Lenovo

Education: English, York University

Professional role model: John B. Challinor – Director of Corporate Affairs, Nestlé

Describe your favourite part of your job in 140 characters or less:

I’m a tech geek – what’s new and exciting for consumers. I enjoy communicating new ideas and stories. I value relationships with journalists.

How does Lenovo maintain top-of-mind awareness for Canadian consumers?

Lenovo works closely with top computer and electronics retailers to spread the news for consumers. Lenovo also has strong relationships with tech journalists who speak about Lenovo products to educate consumers about their purchases.

Favourite memory of attending the Consumer Electronics Show (CES) in Las Vegas:

My favourite memory of CES is rekindling friendships with journalists and making new friends along the way. Bumping into Felicia Day was also pretty cool.

What is the most buzz-worthy product that debuted at CES 2013?

Not to sound too pretentious, the Lenovo IdeaCentre Horizon table top PC received a lot of attention from journalists and critics at CES, and it won many awards.

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January 31, 2013 by

Labatt Brewery Tour

With only a few months left at Western, it’s time to complete my London to-do list. Inspired by a keynote speech by Jorn Socquet, VP of Marketing for Labatt Breweries of Canada, I was determined to visit the hidden gem that is Labatt’s local manufacturing plant.

For only $10 admission, anyone of legal drinking age can book a tour lasting about two hours. Thanks to Jade, who’s a real estate agent by day and tour guide by night, my friend Akritee and I, learned a lot about the brewing process.  Eager to emphasize how Labatt incorporates recycling and environmentally-friendly initiatives, Jade’s explanations brought new meaning to infotainment. Although it was frustrating to see one red-capped bottle fall under the radar of a worker whose responsibility is to notice recycled bottles with caps still on them, it was a fascinating tour overall.

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January 28, 2013 by