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Famous Night Owls Watched Jimmy Fallon

Jimmy Fallon has officially replaced Jay Leno as The Tonight Show’s new host. His first episode was a star-studded success, which included surprise appearances from Joan Rivers, Kim Kardashian, Sarah Jessica Parker, Lindsay Lohan and Stephen Colbert. U2 performed outside of the G.E. building and Will Smith joined Jimmy onstage for a dance routine about the evolution of hip hop.

Denny’s engaged with night owls on Twitter through real-time marketing

Famous Night Owls

It was a big event in television history and famous people were watching too. Check out this Storify to see supportive tweets from celebrities such as Ellen DeGeneres and Michael Moore.

http://storify.com/sarahprince/tonight-show-with-jimmy-fallon

February 18, 2014 by Sarah Prince

Connect Online For A Better Bottom Line

Establishing a presence on Facebook, Twitter and YouTube is a necessary step in promoting new productions, but it is not enough. Effective social media marketing is complex and posting a few links on Facebook or fun facts on Twitter each week is just the beginning.

Using social media management tools to monitor relevant online chatter and respond to patrons’ feedback is very important. For instance, if there has been more buzz about rude front of house staff than the cast’s acting abilities, but that’s unbeknownst to management, then that’s a serious cause for concern.

To stand out amongst the noise, which characterizes social media, stay up to date about industry-wide best practices and assess competitors’ social media activity. If you want to improve your Facebook page, then find brand pages that frequently share interesting content that has high-quality visual elements and understand the approximate 80/20 split between being conversational and promotional. Viral videos like Will It Blend? demonstrate how easy it is to produce engaging content at minimal cost.

[youtuber youtube=’http://www.youtube.com/watch?v=lAl28d6tbko’]

January 13, 2014 by Sarah Prince

Happy New Year

One of my favourite sessions at CM1, Toronto’s first conference for community managers, was led by Ryan Ginsberg from Twitter Canada. His talk focused on how social content strategists can plan ahead for and respond to big moments. This includes holidays and unexpected pop culture spectacles like Miley Cyrus twerking at the VMAs.

Last year, I wrote about how Oreo mastered social media when they were quick to post about the Super Bowl blackout. Oreo’s Super Bowl post was brilliant because their team quickly produced an image with a few words that effectively made millions crave Oreo cookies.

Likeable branded content is simple. Even though digital teams can plan for holidays like New Year’s Eve months in advance, I think a minimalistic execution is optimal. Essentially all you need to do is be engaging and say something to the effect of “Happy Holidays!” with copy and visuals that are aligned with the brand. When businesses create holiday greetings with too many CTAs, they risk appearing obnoxious, as ADP Canada’s Elizabeth Williams observes.

3 brands that understand the power of brevity when celebrating the holidays are Sharpie, Ben and Jerry’s and Holt Renfrew. Look at their Instagram posts to see what I mean:

January 1, 2014 by Sarah Prince

Walk, Sleep & Travel in Cole + Parker Socks

Let’s talk about one of the most underrated wardrobe staples: socks. Whether you choose to wear motorcycle boots or suede oxfords this fall, I recommend adding some kick-ass socks underneath!

For colourful options, look no further than Cole + Parker’s collection. Inspired by TOMS shoes, Cole + Parker’s co-founders designed a “One to Many” business model. 20% of sock sales are loaned to entrepreneurs through Kiva, a non-profit micro-financing organization.

The way I see it, Cole + Parker socks let you protect your pedicure while supporting a good cause. The socks are also a great stocking stuffer for anyone who loves to roll up their cuffs and express their vibrant personality.

Plus, it’s scientifically proven that dressing warmly and putting on socks at night can help you fall asleep. According to Men’s Health, “having cold feet…upsets the natural release of melatonin, a hormone related to a proper sleep-wake cycle.”

Cole + Parker’s clever style names target Gen Y and their team sent me the perfect pair for a digital marketer: hashtag socks! The brand’s official hashtag is #sockgame, as seen on Facebook, Twitter and Instagram, where they often post photos of business casual attire. Talk about a relaxed work environment…

The company’s biggest recent news is that Holt Renfrew is selling their socks now! Alternatively, you can find Cole + Parker at Tom’s Place in Toronto or browse their online store.

November 4, 2013 by Sarah Prince

Tuesday With Mitch Joel

Photo: Terry Fallis

On Tuesday I had a chance to connect with some industry peers and see not just any Canadian marketer, but one who’s so influential that he’s verified on Twitter! Mitch Joel, bestselling author of Six Pixels of Separation and president of Twist Image, was the featured speaker at the Third Tuesday meetup and he was awesome.

Surprisingly, the highlight of my evening was not the opportunity to meet people from Twitter in real life. It wasn’t Mitch’s jokes either (and there were a few). The best part of the event was the feeling I had when left. For the first time, spending two hours in a bar inspired me to be that girl sitting in the TTC’s red seats typing away. That’s why I like going to book signings – you always leave feeling inspired and last night was no exception.

Mitch made an interesting comment: “Writer’s block doesn’t exist. It’s bullshit.” From there, he went on to talk about how he likes to embrace the chance to write wherever and whenever he can, even if that means sitting on the floor at a conference.

September 11, 2013 by Sarah Prince

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