Browsing Tag

marketing

How To Celebrate Social Media Milestones

Reaching certain social media milestones, such as reaching a benchmark in your number of followers, can be very exciting for a social media manager. What’s more, you may be pleasantly surprised to discover how much your followers want to celebrate with you. That’s why it’s beneficial to plan ahead and prepare a mini content strategy that you will be ready to execute when you see those magical numbers.

I’m a bit of a screenshot-aholic and some of the photos I’ve collected are posts that my favourite brands published when they acquired lots of followers. Now I’d like to share some of my top picks with you and I hope they will inspire your social media marketing.

Justin Trudeau

Once Canada’s Prime Minister acquired 2 million Facebook fans, his team produced a short video to describe their demographics. Every Facebook page admin has access to these kinds of insights, so it was easy to create, but the average person couldn’t see this information until the video was released and probably found it interesting. By listing the distant locations of where his fans live, he cemented his position as a global leader while expressing gratitude for their support. The video was so engaging that even TV personality Jillian Harris liked it!

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April 26, 2016 by

Behind The Brand: Intercontinental Hotels Group (IHG)

Michelle Dias

Name: Michelle Dias

Position: Marketing Manager, Public Relations & Communications

Education: Media, Information and Technoculture (MIT), Minor in Philosophy & Writing Certificate, Western University; Corporate Communications, Sheridan College

Professional role model: Sheryl Sandberg. She is the Chief Operating Officer at Facebook, an author and the “Lean In” activist. In learning about Sheryl, I see many parallels in her bold personality and ambition with myself. Her drive, work ethic and message of advocating for one’s self are traits that I have adopted in my own career.

In 140 characters or less, what is your favourite part of your job? 

Working with passionate hoteliers from across Canada to promote IHG’s brands. The hospitality industry is always open; it’s very exciting.

What are your daily responsibilities? 

My goal at the InterContinental Hotels Group (IHG) is to promote our Canadian properties through creative marketing, public relations and social media campaigns. I work with a very talented corporate team across the globe and various agencies to tell the IHG story of: outstanding hospitality, marquee brands and Great Hotels Guests Love.

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March 22, 2016 by

Q&A With Dustin Brown, Co-Creator Of The Brief

Dustin Brown

Toronto-based advertising and communications agency Elemental recently launched a four-part web series called The Brief. Dustin Brown is a partner at the agency who co-created the series.

Why did you decide to make a web series about agency life?

We have always tried to do promotional pieces about the agency to either attract new clients or new employees, bring on new talent and [create] stuff to show our clients what we’re capable of doing. We have run some campaigns in the past and then when one of our new copywriters came on board, he was a director and had the background. I had toyed around with making a full-length series once upon a time and he had some ideas about how to do a web series, which I had never really explored. We brought these two things together and created these shorts and we just had fun with it. From there, it grew into this four-part series, which is great.

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March 15, 2016 by

How To React To The New Chevrolet Malibu

Photo Source: Adweek

Photo Source: Adweek

When Facebook launched their new Reactions feature, I was curious to see how my friends and peers in the advertising industry would respond. It’s been around for about a week now and I have yet to use anything but the Like button; however, I think that’s simply a response to the type of content that has appeared in my news feed. If something was truly shocking or devastating, I wouldn’t hesitate to say “Wow!” with a click.

One of my favourite new ads capitalizes on Facebook’s Reactions to demonstrate how much their customers will love their latest product. To produce their one-minute spot “From Like to Love,” Chevrolet and their agency Commonwealth/McCann collected video clips from user-generated content. The videos capture typical moments that are shared on social media like kids’ first day of school and an engagement.

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March 1, 2016 by

Networking With Janet Kestin And Nancy Vonk

Nancy Vonk

Nancy Vonk

The Dove Campaign for Real Beauty was discussed repeatedly in high school and university, so when I learned that Ogilvy’s former co-chief creative officers who were responsible for the work were speaking at a Women of Influence event, I couldn’t resist. On Wednesday night, Nancy Vonk and Janet Kestin shared how women can get ahead by speaking up and networking at a Women of Influence event.

In the age of personal branding, I was surprised when they said that women are taught it’s wrong to talk about themselves. Whether it’s at a networking event or an interview, it’s beneficial to have an elevator pitch ready and be a good storyteller when you have the opportunity to talk about your life and career.

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December 17, 2015 by