Browsing Tag

marketing

Hudson’s Bay Is Liquidating – Shop Talk With Roslyn Griner

Even if you’ve walked up their broken escalators, grumbled about their limited hours or complained about their lack of A/C like me, the situation with Hudson’s Bay is very sad.

When Hudson’s Bay filed for creditor protection, I sat down with retail expert Roslyn Griner. As a marketing executive, Roslyn has worked with major brands like Coty, Hanesbrands and Reitmans. She’s also a fashion and beauty content creator (@howrosdoesit) with over 100K followers.

Continue Reading

Don’t Let Kraft Dinner Make You Cancel Plans

KD Kraft Dinner
KD® Mac N’ Cheese Unveils First Rebrand in Nearly Ten Years, Marking the Next Era for Kraft Dinner (CNW Group/The Kraft Heinz Company)

KD (Kraft Dinner) recently unveiled a rebrand in Canada and launched a campaign called Cancel Coverage. It celebrates the joy of missing out by offering to compensate customers who cancel restaurant reservations and cook mac and cheese.

Continue Reading