Uber and Uber Eats are my go-to apps for rides and food delivery. Uber’s Global Social Media Lead N’Yaisha (ny-zhuh) Aziz is based in New York and I’m excited to share her marketing insights. From Toronto to New York, I rely on it everywhere I go!
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marketing
KD (Kraft Dinner) recently unveiled a rebrand in Canada and launched a campaign called Cancel Coverage. It celebrates the joy of missing out by offering to compensate customers who cancel restaurant reservations and cook mac and cheese.
Emily In Paris has been a highlight of the holiday break for the last 3 years. It’s a glamorous show about working in fashion PR from the creator of Sex and the City. Who doesn’t want to escape to Paris every December?
Adam Rodricks is a digital marketer, professor and now author! His new book Trigger Fingers: Personal Branding Through Storytelling instantly became a bestseller through pre-orders. He started his career as a community manager for Staples Canada and we met at a Staples store when he taught a workshop about Instagram. Thankfully I take a selfie with everyone I meet so I could pull it up 3 years later! Adam is currently the National Lead, Digital Marketing Services at KPMG Canada and I’m excited to share his insights about personal branding.