Browsing Tag

Maple Leafs

Behind The Brand: Jack Astor’s

Jack Astor's Jason Headshot

Name: Jason Cassidy

Position: Community Manager

Education: Political Science and Journalism, St. Thomas University; Professional Communication, Ryerson University

Professional role model: 

Amanda Nelson was my supervisor at Radian6. Similar to myself, she began as a journalist and turned those foundational skills of writing, editing and storytelling into an up-and-coming role based on content creation and management. I admire her because of what I learned under her guidance, but I also really aspire to work in a similar role.

Hot On The Street - Jack Astor's Cluckin' Fresh Chicken Fingers

In 140 characters or less, why should Canadians eat and drink at Jack Astor’s?

Jack Astor’s offers delicious food in a fun, unpretentious setting served by a team of infectiously energetic and pleasant people.

Which menu items do you recommend for first-time customers?

Without hesitation, the Holy Smoke BBQ Burger or The 10oz South American top sirloin steak. Insider tip: order the Jack’d n Stack’d garlic cheese fries on the side!

What do you love about Jack Astor’s food?

About 95% of the menu is made in-house. The Cluckin’ Fresh Chicken Fingers, for example, begin as a boneless, skinless chicken breast. They are then massaged for 2 minutes, chopped and breaded twice for extra crunch. Fresh is best and I don’t think we do a good enough job of communicating that—myself included!

Continue Reading

The Lucky One

What’s a Toronto visit without an Indigo event? This time, I went to Indigo Yorkdale (thankfully much closer than alternative locations) to see author Nicholas Sparks promote The Lucky One. The film adaptation of The Lucky One will be in theatres April 20, starring heartthrob Zac Efron.

Arriving early to wait in line ensures you’re close to the pre-event excitement and hype, which included a dance off between three fans to Katy Perry’s “Teenage Dream” right outside Starbucks. Once the line moved closer to the stage, a group of young girls enthusiastically took to the stage to jump up and down singing One Direction’s “What Makes You Beautiful,” which possibly delighted them more than meeting Sparks himself.

I also snagged a periwinkle blue tee with the film’s name and release date printed on a sleeve, which I’m wearing now as I write this. A girl behind me who also received a t-shirt commented she could see herself wearing it under a blazer, discreetly celebrating her pop culture interests at work! Another giveaway was branded lip gloss, which I think was very fitting for a romance novelist’s signing.

Sparks briefly said a few words to fans thanking everyone for coming before signing 500+ copies of The Lucky One, including none other than former Maple Leafs player Curtis Joseph! He was as charming in person as expected.

Continue Reading