Browsing Tag

live tweeting

Connect Online For A Better Bottom Line

Establishing a presence on Facebook, Twitter and YouTube is a necessary step in promoting new productions, but it is not enough. Effective social media marketing is complex and posting a few links on Facebook or fun facts on Twitter each week is just the beginning.

Using social media management tools to monitor relevant online chatter and respond to patrons’ feedback is very important. For instance, if there has been more buzz about rude front of house staff than the cast’s acting abilities, but that’s unbeknownst to management, then that’s a serious cause for concern.

To stand out amongst the noise, which characterizes social media, stay up to date about industry-wide best practices and assess competitors’ social media activity. If you want to improve your Facebook page, then find brand pages that frequently share interesting content that has high-quality visual elements and understand the approximate 80/20 split between being conversational and promotional. Viral videos like Will It Blend? demonstrate how easy it is to produce engaging content at minimal cost.

January 13, 2014 by Sarah Prince

Behind the Books: Emily Liebert

Name: Emily Liebert

Best Known For: Facebook Fairytales (2010)

Education: B.A. English Language & Literature, Smith College

Current Employment and Projects: Author & TV Personality. Working on second book (first novel) and third book (second novel) set to publish by Penguin in September 2013 and September 2014 respectively. “Type A Mommy” Parenting Expert for GalTime.

Favorite Facebook feature: News Feed—including status updates and photos—I’m a total voyeur.

Professional role model: Jennifer Weiner—brilliant writer with a wicked sense of humor, who speaks her mind on behalf of Women’s Fiction authors (and she live tweets The Bachelor!)

What do you think motivates someone to share a positive story with Facebook? Gratitude

Describe how Facebook has changed your social life in 140 characters or less: It’s a blessing to be able to feel like I’m part of everyone’s lives even though we may not have time to chat on the phone or go to dinner.

How has Facebook helped you professionally? Facebook has been an invaluable asset. I’ve made countless connections which have translated into business achievements. And, through my Facebook fan page, I can share links to articles written about me, articles I write, significant videos, and important news.

Facebook Fairytales begins with an interview with none other than Mark Zuckerberg. How was that arranged?

I was very fortunate in the fact that Facebook agreed to support my book by sharing amazing stories that had been sent in to them by users and by granting me the interview with Mark for the foreword. I could spend a lifetime picking Mark’s brain, but—as you might imagine—he’s a busy guy. So it’s the kind of interview where you need to get in and get out quickly with the information you really need.

October 27, 2012 by Sarah Prince

Bryan Adams Made A Night to Remember

On Thursday May 3, Canadian icon Bryan Adams performed for 2 1/2 hours, likely making it one of the longest performances I’ve ever attended – not that I nor any of his other twenty thousand or so fans minded. His stop at the Air Canada Centre last night was ultimately a fantastic way to kick-off my summer break.

Bryan Adams is one of those musicians whose work makes a great addition to a driving playlist, so as I watched and listened in awe, I thought back to trips to such places as London, Montreal, Sudbury and Buffalo. Download and then play “Open Road” on your next road trip and you’ll understand.

Since attending his acoustic performance at Massey Hall in August 2009, the middle aged demographic in the audience didn’t surprise me, but the Twitter stream projected onto a screen leading up to his set sure did. I don’t know whether it was the copious amounts of beer I spotted many ticketholders consuming, or if it’s just his fans’ regular diction, but the live Twitter stream illuminated how publicly featuring live tweets can be problematic because some fans’ tweets shown onscreen included profanity. In any case, given the size of touring musicians’ entourages, it couldn’t hurt to have a moderator if tour producers wish to incorporate social media like that.

May 4, 2012 by Sarah Prince

I Creeped Rashida on MTV, But I Ain’t Following Her

It’s one thing to upload only the photos that showcase your most attractive features or selectively tweet links related to your industry, but it’s quite another to publicly over-share the minutiae of your daily life. Too few social media users consciously filter the information they post online – a pattern which MTV Canada’s producers are capitalizing on to capture viewers’ attention in the network’s latest show, Creeps.

MTV used their ever so popular Jersey Shore as the lead-in for Creeps’ series premiere on January 5. Creeps proves that Canadian broadcasters indeed have a knack for creating engaging, interesting and timely original content, as it revolves around the over-sharing trend that we are all too familiar with in 2012.

Each episode examines young Canadians’ social media profiles and introduces viewers to Facebook-aholics and Twitter junkies. For example, in the first episode, we met Rashida James (@thatsSOrara) who has 300+ Twitter followers. In a recent tweet, she admitted she “doesn’t know 90% of the people” appearing in her news feed.

January 10, 2012 by Sarah Prince