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Connect Online For A Better Bottom Line

Establishing a presence on Facebook, Twitter and YouTube is a necessary step in promoting new productions, but it is not enough. Effective social media marketing is complex and posting a few links on Facebook or fun facts on Twitter each week is just the beginning.

Using social media management tools to monitor relevant online chatter and respond to patrons’ feedback is very important. For instance, if there has been more buzz about rude front of house staff than the cast’s acting abilities, but that’s unbeknownst to management, then that’s a serious cause for concern.

To stand out amongst the noise, which characterizes social media, stay up to date about industry-wide best practices and assess competitors’ social media activity. If you want to improve your Facebook page, then find brand pages that frequently share interesting content that has high-quality visual elements and understand the approximate 80/20 split between being conversational and promotional. Viral videos like Will It Blend? demonstrate how easy it is to produce engaging content at minimal cost.

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Concert Review: KT Tunstall

KT Tunstall

TIFF might be over, but Toronto remains a star-studded destination. On Friday night, Avicii, Sarah Silverman and Serena Ryder all had events I would’ve loved to attend, but thanks to Nokia & Live Nation, I saw KT Tunstall. Twitter for the win, once again!

Tunstall kicked off her North American tour at the Danforth Music Hall and it was obvious that she was a little bit rusty. The apologetic singer repeatedly said “sorry” so many times that it became a running joke and the audience started counting. The Danforth Music Hall is a small enough venue that each time a fan shouted something at her, everyone could hear. This lighthearted banter created a laidback vibe that made the evening more enjoyable.

KT Tunstall

It was fun to hear Suddenly I See, Funnyman and Black Horse and the Cherry Tree live, but I wish she played more of her early hits. Instead, Tunstall focused on playing newer material. At some point between performing songs from her latest record Invisible Empire//Crescent Moon, Tunstall said she liked writing tracks in Arizona because “it’s the perfect place to meditate.” This album marks a transition in her career because after making upbeat pop-rock songs, she became interested in darker subject matter, including death.

Overall, I thought the sound quality was good, but the concert was short and there wasn’t anything too memorable. Though I’m grateful for having amazing seats in Row F, KT Tunstall’s performance didn’t top my first experience at the Danforth Music Hall when Sam Roberts rocked the house in 2008.