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Adam Rodricks On Personal Branding

Adam Rodricks is a digital marketer, professor and now author! His new book Trigger Fingers: Personal Branding Through Storytelling instantly became a bestseller through pre-orders. He started his career as a community manager for Staples Canada and we met at a Staples store when he taught a workshop about Instagram. Thankfully I take a selfie with everyone I meet so I could pull it up 3 years later! Adam is currently the National Lead, Digital Marketing Services at KPMG Canada and I’m excited to share his insights about personal branding.

May 10, 2022 by Sarah Prince

Connecting With Chelsea Handler

A few years ago, I blogged about how LinkedIn recruited celebrities to join. I said that I was in favour of it and I hope they commit to it like other social media channels. Most of them abandoned it, but it doesn’t matter because one of Chelsea Handler’s articles really stood out to me.

In March 2016, Chelsea Handler wrote an article on LinkedIn about the power of showing up. A few months later, I was thinking about the article while standing in Starbucks near St. Andrew station and I found the link, then tweeted about it. I re-read the article this week right before I had a chance to tell her how much I loved it in person. It was worth reading again.

November 30, 2019 by Sarah Prince

Focus On Your Work, Not Your Job Title

Watching this video by Saatchi & Saatchi marked one of the highlights of The Art of Marketing conference. I like how it pokes fun at ridiculously silly job titles that employers create and then employees promote on their LinkedIn profiles. Every industry has its jargon and buzzwords and advertising is no exception.

June 23, 2016 by Sarah Prince

Why I Support Celebrities On LinkedIn

As soon as Gwen Stefani became a published writer on LinkedIn, the negative feedback started rolling in. I saw comments that said “RIP LinkedIn,” as if the social network is suddenly doomed to fail. I can support someone who complains about seeing too many personal updates on the platform, but I don’t think celebrities are to blame for the site’s potential demise.

I’m in favour of Gwen sharing business-oriented content with her fans because it allows the world to see an intelligent side of the entrepreneur. If Lauren Conrad signed up for LinkedIn, I’d probably want to read her posts too. I’m not saying they represent the world’s best writers, but I do think they have valuable insights to offer.

April 1, 2016 by Sarah Prince

Career Lessons From Mia Pearson

On Tuesday night, professional women gathered at One King West to hear Mia Pearson, co-founder of communications agency North Strategic, speak at a Women of Influence event. From cocktails at the beginning to the keynote speech to the networking session, the two-hour-long event was run very efficiently. After working in leadership positions at a few of the country’s most reputable agencies, Mia had a lot of advice on entrepreneurship to dispense, which she eloquently shared with the group.

1) Find a niche where you can excel, ensure that you have something valuable to offer and then become the best in your field.

One of Mia’s first managers discouraged her from specializing in tech PR, but she disagreed with his advice because she recognized that specializing could lead to huge career opportunities. In the end, she co-founded High Road Communications, an agency that specializes in tech PR and Omnicom eventually acquired it. Whether you’re an entrepreneur or an intrapreneur, Mia said you should always look for growth opportunities. She emphasized that big ideas can come from any level, reminding the audience that you don’t need to be the co-founder to think big. If you work hard within your niche, then you can become famous for your work.

September 16, 2015 by Sarah Prince

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