Rena Nickerson is a major CPG expert and industry leader in Toronto, so it was great to chat with her about leadership and mentorship.
Browsing Tag
LinkedIn
Adam Rodricks is a digital marketer, professor and now author! His new book Trigger Fingers: Personal Branding Through Storytelling instantly became a bestseller through pre-orders. He started his career as a community manager for Staples Canada and we met at a Staples store when he taught a workshop about Instagram. Thankfully I take a selfie with everyone I meet so I could pull it up 3 years later! Adam is currently the National Lead, Digital Marketing Services at KPMG Canada and I’m excited to share his insights about personal branding.
A few years ago, I blogged about how LinkedIn recruited celebrities to join. I said that I was in favour of it and I hope they commit to it like other social media channels. Most of them abandoned it, but it doesn’t matter because one of Chelsea Handler’s articles really stood out to me.
In March 2016, Chelsea Handler wrote an article on LinkedIn about the power of showing up. A few months later, I was thinking about the article while standing in Starbucks near St. Andrew station and I found the link, then tweeted about it. I re-read the article this week right before I had a chance to tell her how much I loved it in person. It was worth reading again.
Watching this video by Saatchi & Saatchi marked one of the highlights of The Art of Marketing conference. I like how it pokes fun at ridiculously silly job titles that employers create and then employees promote on their LinkedIn profiles. Every industry has its jargon and buzzwords and advertising is no exception.
As soon as Gwen Stefani became a published writer on LinkedIn, the negative feedback started rolling in. I saw comments that said “RIP LinkedIn,” as if the social network is suddenly doomed to fail. I can support someone who complains about seeing too many personal updates on the platform, but I don’t think celebrities are to blame for the site’s potential demise.
I’m in favour of Gwen sharing business-oriented content with her fans because it allows the world to see an intelligent side of the entrepreneur. If Lauren Conrad signed up for LinkedIn, I’d probably want to read her posts too. I’m not saying they represent the world’s best writers, but I do think they have valuable insights to offer.