Once Canadian Club posts started taking over my Facebook news feed, I got in touch with my friend Eric, an idea machine, to investigate whether his team in Liberty Village was behind it. Verdict: guilty as charged. A few DMs later, he offered to send me a kit filled with some blue summer essentials, and then I responded “Awesome!” That’s my word of the summer.
Since then, I’ve worn the aqua blue shades everywhere from Yorkdale to the doctor’s office and I love my Canadian Club t-shirt too. I couldn’t help but notice the shirt’s resemblance to old Western t-shirts. I suspect a nostalgic former Londoner influenced the design.
Canadian Club is offering a huge opportunity for emerging bands to enter their Mixed and Ready Cover Challenge contest. To enter, bands must submit a cover of 1 of 5 songs by a Canadian musician, such as
The Arkells. The deadline to enter is August 27, but upload a video to
Facebook soon so your friends can vote for your video! The winning band will receive $3,000 for transit to Toronto or new gear, as well as studio time to record, mix and master 3 songs.
Even if performing isn’t your thing, you’re eligible to win Ticketmaster gift cards just by voting, so nag your friends and any neighbours with instruments in their basement to participate! I’m on a mission to discover the next Jesse Labelle.
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