Photo Source: Carmel Winery
There are many tutorials on the web to help you develop your food photography skills, but don’t you wish you could have one-on-one training? If you want to combine your Instagram obsession with a lust for travel, then you’re in luck! Now there’s a special restaurant in Israel where someone will teach you at your table.
It’s one thing to “Like” a cafe on Facebook and follow them on Twitter.
It’s quite another to learn about who schmoozes with espresso lovers online daily.
Position: Social Media Consultant
Employer: Aroma Espresso Bar
Education: English, York University; Public Relations, Humber College
Favourite blog: Too many to mention. Is Twitter a blog?
Favourite mobile app: Twitter – it keeps me connected to news and ideas from dozens of industries and areas, all day every day.
Professional role model: I keep track of what the top professionals in my industry are doing, and try to adopt their best practices to fit within my roles and responsibilities. My father always told me the little things can make the biggest difference, so I try to pay attention to detail, make connections, and do my job the right way.
In 140 characters or less, what makes Aroma the best option for Canadian coffee aficionados?
Besides our freshly-brewed coffee? The wide scope of healthy and made-to-order menu items available, the customer service, and chocolates!
Which menu items do you recommend for first-time Aroma customers?
If you’re a coffee lover, obviously grab an espresso. The hot chocolate is among the best in Toronto, steamed milk over chocolate pralines. Our Sweet Potato Lentil salad has a devoted following, and people swear by the Grilled Halumi sandwich. Our alfajores melt in your mouth, and of course, save room for the complimentary chocolate!
As Aroma continues expanding internationally, how does Aroma maintain a consistent online presence?
As of now, there are several Twitter and Facebook accounts associated with the various Aroma Espresso Bar locations around the world. Speaking on behalf of Canada, Toronto is the only city with an Aroma Espresso Bar (actually, 10 as of this writing and two more a mere weeks away from opening). We consolidated all our GTA locations under one common social media umbrella to facilitate reaching all our customers in a timely manner, as well as to maintain consistency across all locations.
We strive to post a few tweets a day, and a few Facebook posts a week. The most important use for social media in our case is the ability to talk directly to our customers. We try to acknowledge everyone who mentions us online, whether positive or negative. If you’ve taken the time to visit our location and tell us or your friends about it, we want to thank you personally. It’s the least we can do.
At the Cannes Lion Festival of Creativity 2012, Ogilvy and Mather won gold prize for Sprite Shower, which was executed by their Brasil team. To see it in action, click here.
After offering 1,500 showers to consumers donning speedos and bikinis, the refreshing branded experience for beachgoers was followed up elsewhere. Next, Sprite held a similar concept in Tel Aviv with human-sized showers resembling dispensing machines.
Refusing to take the tagline “Refresh Your Ideas” for granted, Sprite strikes again this week with engaging street art created with teenage models in Prague. Emphasizing the brand’s message of authenticity, the new “Camouflauge” campaign illustrates how Sprite tries to stop the cycle of blending in, as the teens break out of character after their first sip.
As everyone’s eager to identify themselves as unique and hip, Sprite’s latest campaigns propose that all it takes to stand out is a sip of their soft drink, which will help you beat the summer heat in the process.
Here’s a behind the scenes look at creating the Camouflage commercial:
Spreading some holiday cheer, courtesy of Israel’s adorable and talented Fountainheads’ latest.
Filmed in Israel, uploaded in London, Ontario, Canada.