In every Behind The Brand interview, I enquire about professional role models. At the moment, I’d say mine is Elaine Lui AKA Lainey. Every profile of her that I read reiterates that she’s a hardworking media personality who successfully juggles several jobs in the entertainment industry.
After meeting Lainey at a taping of The Social, I was excited to see her again at Indigo. Lainey’s new book Listen To The Squawking Chicken: When Mother Knows Best, What’s A Daughter To Do? A Memoir (Sort Of) is a tribute to her mother, who raised her around a Mah Jong table and inspired her to become a professional gossiper.
Education: Political Science and Journalism, St. Thomas University; Professional Communication, Ryerson University
Professional role model:
Amanda Nelson was my supervisor at Radian6. Similar to myself, she began as a journalist and turned those foundational skills of writing, editing and storytelling into an up-and-coming role based on content creation and management. I admire her because of what I learned under her guidance, but I also really aspire to work in a similar role.
In 140 characters or less, why should Canadians eat and drink at Jack Astor’s?
Jack Astor’s offers delicious food in a fun, unpretentious setting served by a team of infectiously energetic and pleasant people.
Which menu items do you recommend for first-time customers?
Without hesitation, the Holy Smoke BBQ Burger or The 10oz South American top sirloin steak. Insider tip: order the Jack’d n Stack’d garlic cheese fries on the side!
What do you love about Jack Astor’s food?
About 95% of the menu is made in-house. The Cluckin’ Fresh Chicken Fingers, for example, begin as a boneless, skinless chicken breast. They are then massaged for 2 minutes, chopped and breaded twice for extra crunch. Fresh is best and I don’t think we do a good enough job of communicating that—myself included!
This month’s Third Tuesday may have been scheduled on a Monday evening, but it was as informative, inspiring and engaging as always. Third Tuesday was generously sponsored by Rogers and Cision Canada and hosted by Thornley Fallis at The Pilot. So far, I’ve only gone when the guest speaker is an author – Mitch Joel, Nora Young and last night, the lovely Gini Dietrich.
While sharing her insights about astroturfing, whisper campaigns and media manipulation, Gini subtly promoted her PR firm, book and blog. It was especially interesting to hear Gini’s perspective as a blogger because I initially learned about her through a Behind The Brand interview on Hot On The Street! I had to laugh when Gini told a story about meeting blog commenters at a conference and referred to them as “Spin Sucks crazies.” Don’t worry, she was just kidding. Most bloggers are thrilled to meet their loyal readers in person!
Gini began her presentation with a simple overview of how Miley Cyrus’ career is a good case study for PR pros. Kicking off a presentation with slides about Miley is a sure fire way to excite an audience, but I wonder how much longer speakers can get away with it. When Toronto has a new mayor (fingers crossed!) and Ellen’s Oscars selfie is ancient history, presenters will need to find a new pop culture reference. When I pay to see a major thought leader, I want to hear their opinion about current events, not yesterday’s news. Marketers are increasingly encouraged to explore real-time marketing, memes and news-jacking and I think keynote speakers should take the same approach when preparing presentations.
Western University graduates Josh Stern and Russell Citron are inspiring Gen Y to pay it forward and people are listening. Their charitable initiative #FeedTheDeed discourages people from playing an online drinking game and encourages random acts of kindness.
#FeedTheDeed has sparked a huge conversation about the power of social media. Instead of producing videos of themselves chugging beer, #FeedTheDeed participants are donating blood, clothes and toys.
How It Is Promoted
In the last 2 weeks, my Facebook news feed has been filled with photos and videos of friends distributing popcorn, coffee and TTC tokens. To extend the reach of #FeedTheDeed, participants are nominating friends, family and celebrities around the world. For example, Josh Stern nominated Canadian singer-songwriter Nikki Yanofsky and then she handed out candy in Montreal on Valentine’s Day.
What I Did
I love Twitter. I like Starbucks.
When my friend Sam Pollack nominated me to #FeedTheDeed, this is what I did to support a few charities I care about:
I used Twitter to send Starbucks gift cards to Anaphylaxis Canada, Heart and Stroke Foundation and Canadian Breast Cancer Foundation. Non-profit employees deserve to be rewarded for their hard work and I hope they will encourage more people to continue the chain.
Favourite Songza playlist: That varies based on my context – where I am, what I’m doing, what I’m feeling. A playlist that I discovered recently and played on my way to work is called Sensitive Men of the ’90s.
Professional role model(s): We have a lot of mentors and advisors that are really close to the Songza family. My dad has been a very hard worker and has a very entrepreneurial creative spirit. He’s responsible for my love of music. He’s been incredibly supportive as a father and as a mentor my whole life.
What excites you about working at Songza?
We’re a very small tight-knit team here. Everyone’s got their own quirky personality and is very excited to be working on this product. It’s a real pleasure and honour to work with the Songza team, who are in many cases smarter than me [laughs]. I’m privileged to learn a lot from [them].
What is the culture like at Songza’s headquarters in New York?
We’re a quirky and weird bunch. Our office space is bare bones. We’re not one of those start-up companies that buy lots of expensive furniture or goes into the cool, hip area of town where all the other start-ups are. We’re in our own little place, away from the action, so we can keep our heads down and stay focused.
Why should music lovers download and listen to Songza?
Songza—more than any other service by a mile—is effortless to use. Without you having to give us any information, we’re able to accurately predict what you are doing and feeling and recommend expertly curated content that’s going to make that moment better. No other service is able to deliver that experience for free nor do they have the personality.
How would you describe Songza’s personality?
Songza feels like your much cooler friend who always knows the right thing for every moment.
You’ve previously described Songza as a “lifestyle enhancer.” How has your lifestyle changed since Songza launched?
My life has changed immensely since launching the Songza business because everyone that I know now uses something I’ve created in their daily lives. In addition, I’ve been able to garner the attention and respect of a lot more people in the music and technology industry, as well as celebrities who now use Songza on a regular basis.
In terms of how Songza as an application has enhanced my life, I listen to a lot more music than I ever could have imagined. New moments in my life have been identified as moments that could use a soundtrack.
If Songza could partner with any brand(s), which brand(s) would you pick?
We would be most excited about working with Nike and Lululemon. Both are really great brands that started as athletic wear brands and have established themselves as lifestyle brands. People think of Lululemon and Nike as brands that are great at curating for their life, not just yoga and running. Their clothing and apparel is for athletics and fashion. I think both companies do a really great job at listening to their consumers and serving them with things that will make their life better. That’s very much in line with what we’re trying to do at Songza. Working with brands like that would add value to the user experience on our service.
