Browsing Tag

influencers

Spencer Barbosa & Hollister Prove Creators Drive Crowds

I met Spencer Barbosa on the street at Walt Disney World and it was incredible to see her fans’ reactions in person!

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Instagram Is Obsessed With The White Heart Emoji

It seems like the white heart emoji is popping up everywhere, so I decided to poll my followers. Although only one person responded on Twitter, it’s clear they’re not a fan. Meanwhile on Instagram, 88% said they like it, which was based on a larger sample of 17 people. This poll also had more engagement on Instagram than all of my previous polls, so my followers were eager to say how much they love it.

The white heart emoji was added to iOS 13.2 at the end of October 2019. New emojis are released every year, but it’s usually harder to tell which ones become immediately popular.

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Fashion Blogger By Day, Author At Night

 

Man Repeller final

Hot On The Street & Man Repeller

Leandra Medine and I have a few things in common: we’re both brunettes with blogs who love New York. We also celebrate the same holidays, but that’s an inside joke between us.

On Thursday afternoon, I went downtown for a meeting (read: interview) and then created a workspace at Aroma. Meanwhile, Leandra appeared on The Social and chatted with fashion journalists about her new book, Man Repeller: Seeking Love. Finding Overalls.

Eventually my battery drained and instead of finding a new seat with an outlet, I dashed to Holt Renfrew. As for my outfit of the day, my Michael Kors trenchcoat protected me from the rain and helped me look polished and colourful. Have I mentioned that sometimes you can spot me as the girl in the red trenchcoat?

Anyway, FASHION’s online editor Randi Bergman interviewed Leandra and then the book signing began. I was grateful for a fast moving line that still allowed for ample face time with the author. While she wrote a personalized autograph with a gold Sharpie, we talked about Instagram and The Coveteur. It was just another conversation about social media and style. No big deal.

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Behind the Brand: Sears

It’s one thing to “Like” a retailer on Facebook and follow them on Twitter.

It’s quite another to learn about who promotes which clothes belong in your closet.

Name: Robin Vengroff

Position: Styling Sample Coordinator

Employer: Sears

Education: Fashion Communications, Ryerson University

Favourite blogs: Worn Fashion Journal, The Man Repeller, Jak and Jil, Garance Dore, Style Rookie, ModCloth, Refinery29

Favourite mobile app: The Collection – New York Times Fashion

Style icon: Iris Apfel, Jackie O, and my Grandmother

Professional role model: Grace Coddington (Creative Director of Vogue), Alexa White (of W) and ModCloth.com founder Susan Gregg Koger

In 140 characters or less, why can we be optimistic about the future of Sears?

Sears is focusing on gaining back the trust of its customers. It’s a matter of getting back to basics, and putting value and quality first.

What do you enjoy about working for a retailer, rather than a fashion designer or magazine?

Working for a retailer was a big to do on my fashion professional checklist for a number of reasons. I think that the experience I have had in working from both other perspectives was not really fully developed until coming into this environment. Seeing how initiatives get put into place in this kind of world is so different. I like this environment because it pertains to the realistic expectations of shoppers. Fashion magazines are about taking clothes and making them into a story to portray a theme for the season. And working for a boutique fashion designer was geared towards pleasing a very particular kind of customer and style. In this world of mass retail we also develop and market brands and a story or theme for the season, but the customer base is so much larger that I felt that it was extremely important to me in my career to understand that relationship as well.

Sears in particular was enticing for me to work for because it presented a lot of opportunity for growth within company. As a company Sears is very nurturing of its own talent – there are programs in place like the Future Leaders Program for Buyers that trains and develops the skills of employees.

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Behind the Brand: Western University

It’s one thing to “Like” a brand on Facebook and follow them on Twitter.

It’s quite another to learn about who responds to the brand’s media inquiries.

Name: Keith Marnoch

Position: Director, Media and Community Relations

Employer: Western University

Education: B.A.A. – Journalism (Broadcast) Ryerson

Favourite blog: Touchdowns and Fumbles

Favourite mobile app: Voxer (Walkie Talkie) / Scanner911

Professional role model: David Gergen, CNN political pundit, former Presidential Adviser

Most memorable on the job experience at Western:

While I have only been here for just over a year, I think being a part of the announcement that one of our leading researchers, Dr. Chil Yong Kang is moving to human clinical trials with his HIV/AIDS vaccine is memorable due to the overwhelming international response that the story received.

In 140 characters or less, describe the atmosphere at work when Western’s name change and re-branding was announced to the public:

Excited about the change, realized some would need convincing, rationale when explained gets positive reaction.

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