I met Spencer Barbosa on the street at Walt Disney World and it was incredible to see her fans’ reactions in person!
Browsing Tag
influencers
It seems like the white heart emoji is popping up everywhere, so I decided to poll my followers. Although only one person responded on Twitter, it’s clear they’re not a fan. Meanwhile on Instagram, 88% said they like it, which was based on a larger sample of 17 people. This poll also had more engagement on Instagram than all of my previous polls, so my followers were eager to say how much they love it.
The white heart emoji was added to iOS 13.2 at the end of October 2019. New emojis are released every year, but it’s usually harder to tell which ones become immediately popular.
Hot On The Street & Man Repeller
Leandra Medine and I have a few things in common: we’re both brunettes with blogs who love New York. We also celebrate the same holidays, but that’s an inside joke between us.
On Thursday afternoon, I went downtown for a meeting (read: interview) and then created a workspace at Aroma. Meanwhile, Leandra appeared on The Social and chatted with fashion journalists about her new book, Man Repeller: Seeking Love. Finding Overalls.
Eventually my battery drained and instead of finding a new seat with an outlet, I dashed to Holt Renfrew. As for my outfit of the day, my Michael Kors trenchcoat protected me from the rain and helped me look polished and colourful. Have I mentioned that sometimes you can spot me as the girl in the red trenchcoat?
Anyway, FASHION’s online editor Randi Bergman interviewed Leandra and then the book signing began. I was grateful for a fast moving line that still allowed for ample face time with the author. While she wrote a personalized autograph with a gold Sharpie, we talked about Instagram and The Coveteur. It was just another conversation about social media and style. No big deal.
It’s one thing to “Like” a retailer on Facebook and follow them on Twitter.
It’s quite another to learn about who promotes which clothes belong in your closet.
Position: Styling Sample Coordinator
Employer: Sears
Education: Fashion Communications, Ryerson University
Favourite blogs: Worn Fashion Journal, The Man Repeller, Jak and Jil, Garance Dore, Style Rookie, ModCloth, Refinery29
Favourite mobile app: The Collection – New York Times Fashion
Style icon: Iris Apfel, Jackie O, and my Grandmother
Professional role model: Grace Coddington (Creative Director of Vogue), Alexa White (of W) and ModCloth.com founder Susan Gregg Koger
In 140 characters or less, why can we be optimistic about the future of Sears?
Sears is focusing on gaining back the trust of its customers. It’s a matter of getting back to basics, and putting value and quality first.
What do you enjoy about working for a retailer, rather than a fashion designer or magazine?
Working for a retailer was a big to do on my fashion professional checklist for a number of reasons. I think that the experience I have had in working from both other perspectives was not really fully developed until coming into this environment. Seeing how initiatives get put into place in this kind of world is so different. I like this environment because it pertains to the realistic expectations of shoppers. Fashion magazines are about taking clothes and making them into a story to portray a theme for the season. And working for a boutique fashion designer was geared towards pleasing a very particular kind of customer and style. In this world of mass retail we also develop and market brands and a story or theme for the season, but the customer base is so much larger that I felt that it was extremely important to me in my career to understand that relationship as well.
Sears in particular was enticing for me to work for because it presented a lot of opportunity for growth within company. As a company Sears is very nurturing of its own talent – there are programs in place like the Future Leaders Program for Buyers that trains and develops the skills of employees.
Noticed a lot of blue and white lately? It’s probably because The Hospital for Sick Children’s SickKids Foundation launched their ‘Doing the Happy’ campaign – a great way to jumpstart the joyful season that is summer.
The excitement surrounding the campaign validates Globe writer Simon Houpt’s observations about what made the KONY 2012 video go viral. “Everyone loves kids,” he wrote.
Influencer engagement has been all the rage for a few years now, but tapping recognizable Canadian media personalities provides a nationalistic undertone, which helps enlist support. Though I couldn’t help but notice a slant toward featuring broadcast journalists from Bell Media, it was refreshing to see actors such as Ashley Leggat, whom I hadn’t seen since Toronto’s production of Dirty Dancing.
Houpt also urged marketers not to underestimate people’s attention spans. I predict that the campaign’s combination of a fun premise, worthy cause and clean visuals will lead to many more views for their 4+ minute long video.
Doing the Happy isn’t the only neat thing SickKids is doing in the digital space. Cundari recently developed a fantastic iPhone app that engages young patients. Through gamification, the app encourages kids to fill out pain diaries and report which medications are working best.
[2025 Update: Removed campaign YouTube video and website links which are no longer available.]