Browsing Tag

holidays

Happy Valentine’s Day! Love, Brands

It’s interesting to see Valentine’s Day posts on social media from brands considering it’s a Hallmark holiday. I’ll highlight the posts I like and ignore the embarrassing ones I stumbled upon. Let’s just say that making a pun about the word “sweet” isn’t going to make the cut. Perhaps you’ll get some ideas for next year!

My favourite Valentine’s Day posts fit into 3 categories: roundups, greeting card templates and community. Roundups are easy to create while greeting card templates require more design resources. In 2018, I wrote about brands creating templates for Instagram Stories, so it’s cool to see this trend continue on a larger scale. Community posts are always a smart choice too!

February 16, 2020 by Sarah Prince

Hot On The Street Turns 6

Hot On The Street's 6th Blog Anniversary

Last year I celebrated Hot On The Street’s 5th anniversary and that was a really big milestone. Marking Hot On The Street’s 6th anniversary is sweet too. Aside from going to school or camp, this is the longest I’ve ever done something and it feels great.

I’d like to thank all of my readers for your support. I’m also grateful for the encouragement I’ve received from friends, family, publicists and strangers. The blog has given me the opportunity to meet a lot of people and I’ve particularly enjoyed connecting with the people who I’ve interviewed.

I’m always open to hearing feedback on previous posts or suggestions for upcoming content. Please email me anytime at hotonthestreet[at]gmail[dot]com with questions, comments or ideas. Let me know if you’d like to collaborate on a future post!

May 31, 2016 by Sarah Prince

Brands Prank Consumers

You never know what to expect from leading brands on April Fool’s Day. When I sourced content for this roundup, the images and videos I saw ranged from silly to strategic. BMW’s giveaway was probably the most expensive to execute, although Honda’s SUV customizations weren’t cheap either. Kenneth Cole is a sophisticated brand, but they took a risk and went the immature route to target young animal lovers. The videos are ranked in order of personal preference, which is the same as their order based on # of YouTube views. Enjoy!

BMW

[youtuber youtube=’http://www.youtube.com/watch?v=TzKAep8Ybb8′]

April 2, 2015 by Sarah Prince

Instagram Inspiration: Happy New Year

Many top brands were eager to help consumers ring in the new year. Overall, I noticed that brands posted more GIFs and short videos this year, which signals progress. Last year’s round up included only three posts and this year’s list includes three categories to help marketers with content development on Instagram.

I hope you’ll bookmark this for future reference and maybe even print it in colour to discuss at your next brainstorm meeting!

Inspiration for Small Businesses

While evaluating posts in my feed, I looked for simple posts that small business owners can learn from and treat as templates for future holiday posts. With the right stock photo and some text overlay in a program like Adobe Photoshop, a post that looks like this one from Aroma is fairly easy to create.

January 2, 2015 by Sarah Prince

Hot On The Street Turns 4

Blogging involves so much more than writing, SEO and social media. Blogging is ultimately about creative self-expression and building relationships. So when I look back on the last year, I don’t think about how much time I spent on WordPress. I think about the inspiring people I met in cool places.

Blogging is rewarding because it provides access to experiences I would not enjoy otherwise. I think the tagline for Smirnoff’s Exclusively for Everyone campaign captures blogger outreach quite well because everyone can start a blog and therefore become eligible to participate in blogger outreach programs. With so many free online resources available, there’s no better time to join the blogging community than right now.

May 31, 2014 by Sarah Prince

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