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gifts

On The Radar: Father’s Day Advertisements

Oreo – Wonderfilled

Sometimes all a girl wants to do is stay up late and tell jokes with her dad until they get hiccups. Can you blame her?

The cheerful animation kind of makes me want to watch monster movies on TV with milk and cookies. Who’s up for a movie marathon? I’ll bring the snacks.

[youtuber youtube=’http://www.youtube.com/watch?v=HDaCU_qD5gk’]

Sears – Not a Superhero

Who is the Sears dad? He wears a suit and tie, not a cape. He interrogates his daughter’s boyfriends and doesn’t fight villains. He doesn’t have superhuman power, but the son in Sears’ Father’s Day commercial is convinced that doesn’t make Dad any less cool. “He’s just super because he’s my dad,” the boy says in a voiceover.

Interestingly, the ad has an explicit call to action at the end, asking viewers to look for their product placement in the new Man of Steel film. The ad uploaded to YouTube then ends with an interactive and clickable gift guide to shop online and find the perfect gift for dad.

[youtuber youtube=’http://www.youtube.com/watch?v=miAz2AFVy_c’]

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June 19, 2013 by

Is the iWood Laptop Wish List Worthy?

Now that Thanksgiving is over and Halloween costumes have (hopefully) already been picked out, it’s time to go shopping for gifts for the holiday season before the malls hit maximum capacity. 

For the youngsters on your list, you may want to consider buying an iWood laptop. Well, ‘laptop’ may not accurately reflect its true product description, but it sure looks like one. In the place of an LCD screen is a chalkboard and instead of a trackpad in the ‘keyboard’ area, there is a compartment to store pieces of chalk.

Chalkboards can offer a nice, creative aesthetic when aiming for laid back, eclectic or unique decor, so it only makes sense to let kids partake in the fun. Eight years old may be too young to appreciate owning an iPad, but for less than $60, the iWood laptop makes a great gift idea!

October 20, 2011 by