Browsing Tag

Fossil

St. Patrick’s Day Fashion Ideas

Shoes: Dr. Martens, Converse, Manitobah Mukluks

I never celebrated St. Patrick’s Day until I went to Western. For university students, it’s such a major event that it might as well be a statutory holiday. After I clued in during first year, I started planning my outfits in advance by keeping an eye out for discounts on green clothes, shoes and accessories.

It’s nice to support local boutiques when you’re buying seasonal items. Archies Surf Shop is a convenient shopping destination for Western students who want to buy green gear in downtown London without schlepping to a dollar store. Last year, I bought a clover leaf necklace at Archies and I also have an emerald green statement ring from Want in Toronto.

St. Patrick’s Day is a fun time to be creative and everyone’s in such a good mood that it seems like the fashion police take the day off. I used to wrap a skinny green United Colours of Benetton belt around my wrist and wear it as a DIY bracelet.

March 16, 2014 by Sarah Prince

Let’s Look For A Watch

Throughout high school, I worse a reversible red/navy leather Tommy Hilfiger watch. It was skinny and lightweight—the kind of watch that you forget is on your wrist. Eventually it wore out and I switched to a silver metallic watch, but after a few months, the silver started rubbing off. You know it’s time to stop wearing a watch when the band has nearly fifty shades of grey, but started out with only one.

Apparently I’m kind of picky when it comes to selecting a timepiece. I wanted a silver or stainless steel watch with a leather strap and markings for all 12 hours, without Roman numerals or crystals. Unfortunately rose gold has become all the rage, leaving less room in the display cases for watches I like.

During my trip to New York, I fell in love with Kate Spade’s Metro watch. I left it in the store because I didn’t want to impulsively buy something I would change my mind about later, but I thought about it for the next six months. Lord & Taylor wouldn’t ship it to Canada, so I brainstormed ways to import it.

November 20, 2013 by Sarah Prince

Behind the Brand: Fossil

It’s one thing to shop at Fossil and follow them on on Facebook or Twitter.

It’s quite another to learn more about the accessories brand from an insider.

Name: Lori Petteplace

Position: PR & Marketing Manager

Employer: Fossil

Education: Psychology, McMaster University

In 140 characters or less, describe your role at Fossil:

Out-of-box promoting and event planning to increase brand awareness, sales & desire of the brand while crediting 1 of our wholesale partners

How does Fossil foster creativity at the office?

Fossil has their finger on the creative pulse for their employees. We have an open and engaged idea environment, where ‘answers are in the room’ round-table discussions are common. We sincerely and actively pursue placing people in roles that suit their personality, creativity, talents, desires and ambitions.

Fossil works with many brands, but its partnership with Michael Kors seems to be the most well known. Why do you think Michael Kors watches are so highly coveted in particular?

Michael Kors has taken aspirational ‘Jet Set’ lifestyle and presented it to the fashion-conscious individual at attainable price points. Further, he provides a head-to-toe look emphasizing not only his apparel but also his finishing accessories – the statement watch, stacked jewellery, a handbag and footwear.

May 15, 2013 by Sarah Prince