Browsing Tag

food

A&W Wants You To Skip The Ad

[youtuber youtube=’http://www.youtube.com/watch?v=q_n4QlBMbQY’]

When all you want to do is watch a music video, pesky ads can spoil the fun. Fast food chain A&W recognizes your pain and created an ad that communicates the key message in the first 5 seconds. After that, there’s not much to see—viewers simply watch an A&W spokesman eat a burger outside in the middle of the street.

I have never purchased anything at A&W and I can’t say this ad tempted me, but as as a marketer, I found the ad clever. They know you have a short attention span so they cut to the chase while trying to appear cool and modern. This won’t be the last smart spot I discover via pre-roll, but it is the first that encouraged me to skip it and I commend A&W for their creativity.

If you’re craving a burger now, find an A&W near you.

November 13, 2015 by

Domino’s Trains Customers To Be Emoji Literate

Flashcards

Photo Source: PSFK

As far as I’m concerned, pizza is always a good decision. Whether it’s a late night snack or a work lunch, pizza always hits the spot. My go-to is Pizza Pizza for taste and convenience, but now that I’ve seen Domino’s latest marketing stunt, they’re definitely on my radar and deserve to be on yours too.

Dominos has targeted millennials and their families by creating emoji flashcards to enable more consumers to be emoji literate. This was such a brilliant gimmick that the flashcards were all claimed instantly. That said, I can’t comment on how many they produced. However, you can still print your own flashcards from their campaign website.

Continue Reading

July 31, 2015 by

Winery Caters To Food Photographers

Photo Source: Carmel Winery

Photo Source: Carmel Winery

There are many tutorials on the web to help you develop your food photography skills, but don’t you wish you could have one-on-one training? If you want to combine your Instagram obsession with a lust for travel, then you’re in luck! Now there’s a special restaurant in Israel where someone will teach you at your table.

Continue Reading

May 8, 2015 by

SUBWAY Style

Photo Source: CNW

Photo Source: CNW

Hungry for haute couture? Look no further than SUBWAY’s collaboration with Canadian designer Sunny Fong, owner of Vawk, who launched a capsule collection inspired by food at World MasterCard Fashion Week in Toronto.

“We are always looking at new ways to be a part of pop culture and share our healthy living message,” said Kathleen Bell, Director of National Marketing, SUBWAY Restaurants Canada. 

Fashion Week presented an opportunity for SUBWAY to make a bold statement with stunning outfits inspired by their menu. This marked the first time SUBWAY participated in the festivities. Six outfits were seen on the runway, plus two other designs were displayed in the tent with materials from SUBWAY packaging. Backstage, models were fed SUBWAY sandwiches to help energize them — what a filling snack!

March 26, 2015 by

Trivia and Treats at Campbell’s HQ

Campbell's

Imagine if your employer rewarded you for knowing the company’s history inside and out. Campbell’s partnered with Allen & Gerritsen’s A&G Labs for an innovative employee engagement initiative that does just that. Campbell’s added an interactive level to their cafeteria’s vending machine and in doing so, they prove that vending machines can do extraordinary things.

As you can see in the video, the screen on the vending machine asks employees trivia questions about Campbell’s. If they get two out of three questions correct, then a prize will drop out at the bottom. Usually it’s a small snack, but a few lucky winners can win a GoPro camera or Fitbit.

The element of mystery adds to the fun and it’s not surprising to see that employees want to gather around and watch as their peers answer questions. What a unique thing to do during a break!

[youtuber youtube=’http://www.youtube.com/watch?v=5eot4GGYPnE’]

March 13, 2015 by