Browsing Tag

food

Domino’s Trains Customers To Be Emoji Literate

Flashcards

Photo Source: PSFK

As far as I’m concerned, pizza is always a good decision. Whether it’s a late night snack or a work lunch, pizza always hits the spot. My go-to is Pizza Pizza for taste and convenience, but now that I’ve seen Domino’s latest marketing stunt, they’re definitely on my radar and deserve to be on yours too.

Dominos has targeted millennials and their families by creating emoji flashcards to enable more consumers to be emoji literate. This was such a brilliant gimmick that the flashcards were all claimed instantly. That said, I can’t comment on how many they produced. However, you can still print your own flashcards from their campaign website.

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July 31, 2015 by

Winery Caters To Food Photographers

Photo Source: Carmel Winery

Photo Source: Carmel Winery

There are many tutorials on the web to help you develop your food photography skills, but don’t you wish you could have one-on-one training? If you want to combine your Instagram obsession with a lust for travel, then you’re in luck! Now there’s a special restaurant in Israel where someone will teach you at your table.

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May 8, 2015 by

SUBWAY Style

Photo Source: CNW

Photo Source: CNW

Hungry for haute couture? Look no further than SUBWAY’s collaboration with Canadian designer Sunny Fong, owner of Vawk, who launched a capsule collection inspired by food at World MasterCard Fashion Week in Toronto.

“We are always looking at new ways to be a part of pop culture and share our healthy living message,” said Kathleen Bell, Director of National Marketing, SUBWAY Restaurants Canada. 

Fashion Week presented an opportunity for SUBWAY to make a bold statement with stunning outfits inspired by their menu. This marked the first time SUBWAY participated in the festivities. Six outfits were seen on the runway, plus two other designs were displayed in the tent with materials from SUBWAY packaging. Backstage, models were fed SUBWAY sandwiches to help energize them — what a filling snack!

March 26, 2015 by

Trivia and Treats at Campbell’s HQ

Campbell's

Imagine if your employer rewarded you for knowing the company’s history inside and out. Campbell’s partnered with Allen & Gerritsen’s A&G Labs for an innovative employee engagement initiative that does just that. Campbell’s added an interactive level to their cafeteria’s vending machine and in doing so, they prove that vending machines can do extraordinary things.

As you can see in the video, the screen on the vending machine asks employees trivia questions about Campbell’s. If they get two out of three questions correct, then a prize will drop out at the bottom. Usually it’s a small snack, but a few lucky winners can win a GoPro camera or Fitbit.

The element of mystery adds to the fun and it’s not surprising to see that employees want to gather around and watch as their peers answer questions. What a unique thing to do during a break!

[youtuber youtube=’http://www.youtube.com/watch?v=5eot4GGYPnE’]

March 13, 2015 by

Movie Review: Fed Up

Make room for another documentary about the obesity epidemic. In Fed Up, narrator Katie Couric walks viewers through history to explain why so many Americans are overweight.

In addition to featuring numerous interviews with professors, politicians and doctors, Fed Up chronicles the lifestyles of a few students. The students provide testimonials in between clips of them at home, school and doctor appointments.

In 1977, when a government report was released encouraging the food industry to manufacture food with less fat, food manufacturers responded by decreasing calories and increasing sugar. I like one doctor’s approach to explaining how consuming sugar affects our metabolism. “You can eat a bowl of Corn Flakes with no added sugar or you can eat a bowl of sugar with added Corn Flakes,” he says. “They might taste different, but below the neck, they’re metabolically the same.”

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February 25, 2015 by