![](https://i0.wp.com/sarahprince.ca/wp-content/uploads/2025/02/Rena-Nickerson.jpg?resize=1024%2C673&ssl=1)
Rena Nickerson is a major CPG expert and industry leader in Toronto, so it was great to chat with her about leadership and mentorship.
KD (Kraft Dinner) recently unveiled a rebrand in Canada and launched a campaign called Cancel Coverage. It celebrates the joy of missing out by offering to compensate customers who cancel restaurant reservations and cook mac and cheese.
I love a good pop-up shop. Last year, Nestle hosted a space on King St. West where you could create your own Häagen-Dazs ice cream bar. This year, Nestle has created a space on Queen St. West where you can create your own Kit Kat chocolate bar.
Looking back on my previous blog anniversary posts, I still feel the same way about Hot On The Street. It’s my piece of the Internet that I can proudly call my own. What’s more, it’s not just a website or my Instagram handle — it’s a brand with a visual identity and a long-term investment. Today is Hot On The Street’s 8th anniversary and I’d like to take this opportunity to show you how I built my brand in the last year.