Browsing Tag

food

Don’t Let Kraft Dinner Make You Cancel Plans

KD Kraft Dinner
KD® Mac N’ Cheese Unveils First Rebrand in Nearly Ten Years, Marking the Next Era for Kraft Dinner (CNW Group/The Kraft Heinz Company)

KD (Kraft Dinner) recently unveiled a rebrand in Canada and launched a campaign called Cancel Coverage. It celebrates the joy of missing out by offering to compensate customers who cancel restaurant reservations and cook mac and cheese.

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How I Built Hot On The Street’s Brand

Looking back on my previous blog anniversary posts, I still feel the same way about Hot On The Street. It’s my piece of the Internet that I can proudly call my own. What’s more, it’s not just a website or my Instagram handle — it’s a brand with a visual identity and a long-term investment. Today is Hot On The Street’s 8th anniversary and I’d like to take this opportunity to show you how I built my brand in the last year.

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