NHL star Zach Hyman really hit the jackpot with his new brand Bubblegum Kids. It has it all – taste, nostalgia and iconic pop culture collaborations! After adding me to the PR list, they also deserve a shout out for best targeting ever.
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food
KD (Kraft Dinner) recently unveiled a rebrand in Canada and launched a campaign called Cancel Coverage. It celebrates the joy of missing out by offering to compensate customers who cancel restaurant reservations and cook mac and cheese.
I love a good pop-up shop. Last year, Nestle hosted a space on King St. West where you could create your own Häagen-Dazs ice cream bar. This year, Nestle has created a space on Queen St. West where you can create your own Kit Kat chocolate bar.
Looking back on my previous blog anniversary posts, I still feel the same way about Hot On The Street. It’s my piece of the Internet that I can proudly call my own. What’s more, it’s not just a website or my Instagram handle — it’s a brand with a visual identity and a long-term investment. Today is Hot On The Street’s 8th anniversary and I’d like to take this opportunity to show you how I built my brand in the last year.
My recent vacations involved lots of shopping and good food, and my last visit to Walt Disney World in Orlando, Florida was no exception. My mom and I stayed at the Hilton Lake Buena Vista, which is near Disney Springs. This was our first time staying offsite and Uber made it easy to get around.
On our first morning in Orlando, we ate breakfast in the hotel at Covington Mill. I had a vegetarian burrito with grapefruit juice, which was so good that I insisted we return another morning, so I could order it again. On the first day, I was fully energized to go to Madame Tussauds and didn’t need to eat anything until after we finished taking 300 pictures with wax figures. I’m not exaggerating!
My post-modelling snack was probably the best (and most ironic) part: two scoops of cookie dough ice cream from Ben & Jerry’s! After some shopping at Macy’s and Sephora, we went to the Cheesecake Factory. Thankfully the lineup for a table at the Mall of Millenia was short compared to the new Cheesecake Factory at Yorkdale, which I haven’t visited yet.