Photo Source: Esquire
It’s Throwback Thursday and that calls for a spotlight on a campaign from a classic brand: Converse. I’ve never doodled on my Converse, but I love to wear them. I suspect they’ll be a wardrobe staple indefinitely.
Every owner of Converse sneakers has the option to personalize their footwear to reflect their personality and interests. Converse is celebrating consumers’ flare for customizing sneakers with their latest Made By You campaign.
Many top brands were eager to help consumers ring in the new year. Overall, I noticed that brands posted more GIFs and short videos this year, which signals progress. Last year’s round up included only three posts and this year’s list includes three categories to help marketers with content development on Instagram.
I hope you’ll bookmark this for future reference and maybe even print it in colour to discuss at your next brainstorm meeting!
While evaluating posts in my feed, I looked for simple posts that small business owners can learn from and treat as templates for future holiday posts. With the right stock photo and some text overlay in a program like Adobe Photoshop, a post that looks like this one from Aroma is fairly easy to create.
Photo Source: Canada.com
The swag bag from Spark Sessions was jam-packed with goodies to test. The Canadian bloggers who attended are still digging through it and sharing our experiences as we discover products we love. The reusable canvas tote bag was provided by The Globe and Mail and included the latest issue of Globe Style Advisor.
It’s been months since I read an issue of Globe Style Advisor. After listening to editor Andrew Sardone’s keynote, during which he discussed the evolution of street style and his vision for the publication’s future, I was psyched to sit down and read the Holiday 2014 issue. I spotted Andrew’s byline on a few pages, where he writes about hotels, drinks and books. Naturally, I am most inclined to read the coffee table book he suggests for the wordsmith: Understanding The World: The Atlas of Infographics by Sandra Rendgen and Julius Wiedemann.
Fashion is a spectator sport and it’s my favourite kind. Between the release of Refinery29’s Style Stalking book and World MasterCard Fashion Week, October was filled with fashion-forward inspiration. October marked my first fashion week experience and it was a privilege to be part of the action.
Until this fall, my fashion show experience was limited to student-run charity fundraisers like OHM at Western. Volunteers invest a lot of time to ensure these shows look professional, so I was curious to see how internationally known artists showcase their collections.
Photo Source: Girls Of TO
It’s always important to dress for the job you want. Yet no matter how many magazine spreads are dedicated to work-appropriate attire, women repeatedly seek more advice about what to wear.
Women of Influence sought to answer our questions on Tuesday evening by hosting Lisa Tant at One King West. Throughout her speech, Lisa emphasized the importance of being present and shared three main pieces of advice: find your passion, be social and be honest.
Find your passion
Lisa discovered her entrepreneurial drive as a teenager when she realized she could make beautiful things that people want to buy, such as embroidery. The “Type A creative crazy person” was eager to tag along on buying trips to LA and San Francisco during high school. Her parents demanded that she maintain good grades while pursuing a career in fashion and Lisa refused to let them down.