Browsing Tag

fashion

In Defence of Shoefies

Fall Shoefie

If you like taking pictures of your shoes, so what? No big deal. Personally I love taking shoefies and I’m not the only one because celebrities are on board with this popular Instagram trend too.

Likewise, shoe brands are capitalizing on the trend to connect with consumers and discover more user-generated content. Adidas recently worked with Wunderman to build relationships with youth in India whereby they encouraged shoppers to explore their communities in sneakers and document their travels. The campaign was a success and over 5,000 shofies were taken using the designated hashtags.

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November 19, 2015 by

Cooking With Flare at World MasterCard Fashion Week

Hot On The Street - Cooking With Flare

When I anticipated eating a special brunch at World MasterCard Fashion Week inside the tent, I knew the food would be better than quick service fare, but Flare and Metro’s chefs exceeded my expectations. As soon as Flare’s editor-in-chief Cameron Williamson humbly introduced himself at the entrance, I knew I was in for a treat. Soon we were offered glasses of sparkling water and then escorted to the beautifully decorated main room, where a long candlelit table extended down the runway.

It was the kind of event where everyone shared my enthusiasm for Texture by Next Issue and that made me happy. We all enjoyed a delicious four course meal, which included a beet salad, mushroom pasta, fish and dessert, and each course was introduced by a different chef and model.

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October 23, 2015 by

Transform Your Trip With Disney’s MagicBands

Disney World MagicBand - Wired

Photo Source: Disney

Wearable technology is no longer an innovation to fantasize about; it’s actively shaping how we interact with brands. Before there was the Apple Watch, Disney invested $1 billion in introducing MagicBands to Walt Disney World guests.

I’m proud to say that I’m still a child at heart and I love all things Disney. I experienced the benefits of the MagicBands technology firsthand on my last trip to Walt Disney World.

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July 23, 2015 by

Movie Review: Iris

Iris Apfel

Photo Source: ELLE Decor

Style icon Iris Apfel initially entered my radar as a blogger when I interviewed a former Sears employee for my Behind the Brand series. The new documentary Iris portrays her lifestyle as a collector of couture and costume jewellery.

With support from her husband Carl, Iris fills her apartments (and a storage locker) with pieces from around the world that reflect her eclectic yet stylish taste. Their residences look clean, but purposefully cluttered. In addition to garments and accessories, they also have a large collection of books. Iris prides herself on knowing what’s happening in economics and politics. She recognizes how fashion trends reflect historical events and has lived long enough to confirm that eventually everything becomes trendy once again.

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May 28, 2015 by

Brands Prank Consumers

You never know what to expect from leading brands on April Fool’s Day. When I sourced content for this roundup, the images and videos I saw ranged from silly to strategic. BMW’s giveaway was probably the most expensive to execute, although Honda’s SUV customizations weren’t cheap either. Kenneth Cole is a sophisticated brand, but they took a risk and went the immature route to target young animal lovers. The videos are ranked in order of personal preference, which is the same as their order based on # of YouTube views. Enjoy!

Kenneth Cole

[2025 Update: Unfortunately, the YouTube videos for the BMW and Honda ads have been removed.]

April 2, 2015 by