Toronto might be going through a heat wave, but inside Sears Canada’s media preview, it seemed like the holiday season is fast approaching. In other words, it’s not too early to start preparing a wish list or thinking about how you want to decorate your home.
In an effort to position themselves as fashion-forward, Sears is going to start selling a few very recognizable footwear brands, namely Circus by Sam Edelman, Unlisted by Kenneth Cole and Fergilicous by Fergie. These new shoe collections will be available in September and as long as you have enough storage space, I say go for it! I love my Sam Edelman ankle boots, but I never expected Sears to carry their products. I commend them for making a strong effort to keep up with the latest trends while offering affordable options.
It’s a lot easier to think positively about winter when you’re surrounded by all things red, black and white—my favourite colour scheme! What excites you about shopping for the holiday season?
Name: Crissi Giamos
Position: Director of Public Relations
Professional role model:
Mary Symons, luxury publicist and president of Mary Symons Communications. Everything this lady touches in PR is done with perfection. She oozes elegance and class. My nickname for Mary is “VVVIP”.
In 140 characters or less, what is your favourite part of your job?
The fast paced environment and how each day differs. The best part? Shoe shopping of course—one pair for the photo shoot, two pairs for me.
What are your daily responsibilities?
Fuelling the business of the Town Shoes Limited banners by consistently garnering meaningful targeted media impressions and driving sales, of course. This is ongoing daily, working with media, influencers, stylists, television stations, fashion shows, events, photographers, shopping centres and the country’s tastemakers.
Which tools or software do you use at work?
Microsoft Office 365, Cision, Meltwater, MRP Data
Photo Source: 680 News
I promise I didn’t see Kinky Boots just because it’s about red boots. In fact, I didn’t even wear my red shoes to the theatre. I saw Kinky Boots because it’s an award-winning show with music by Cyndi Lauper and its story about fashion and friendship is intriguing.
The story about Charlie (Graham Scott Fleming), a young professional in Northampton, England, rebuilding his late father’s shoe factory is interesting in the first act, but it loses steam in the second act, which is less eventful. The fate of Charlie’s relationship with his fiancé is as predictable as the future of his shoe business.
Charlie desperately needs inspiration to turn his shoe business around and when his loyal employee Lauren (AJ Bridel), who harbours a crush on him, inspires him to chase a niche market, Charlie promotes her and establishes a business partnership with Lola, a local drag queen.
