October is Breast Cancer Awareness Month.
Last year, non-profits employed social media to raise awareness by asking girls and women to update Facbook statuses and share where they like to leave their purse, which inevitably led to sexual innuendos, thanks to sentences such as “I like it on the floor.”
This year, rethink Breast Cancer has taken to YouTube to spread the message about the importance of check-ups and my, have they done an *ahem* charming and entertaining job at that.
In preparation for my presentation at Western’s ‘Flaunting It’ conference next Friday, I revisited a paper I wrote last year about weight discrimination. My research focuses on how this affects hiring practices and employment, but it certainly affects overweight people on a larger scale.
In some developing countries, people are starving and malnourished due to poverty, but obesity rates are increasing around the world exponentially. Fortunately, people are taking note of these statistics, such as the producers of MTV’s I Used To Be Fat. The show completed its first season earlier this month after introducing viewers to nine high school graduates who devoted their summer to losing weight. Motivating viewers to meet their weight loss goals is a positive step forward, but it does not change the fact that far too many youth are binge eating, out of shape and lazy.
Before reading Barry Popkin’s The World Is Fat, it never occurred to me that people have developed such a sweet tooth that youth are not only overindulging in soft drinks, but also adding additional sugar. For many overweight people, being weight is not a conscious choice; sometimes it’s merely a matter of genetics. Deliberately sweetening drinks like that is outrageous though. Even after government regulations ensured that all food and beverage packing include nutritional information people are ignoring this data, or at least dismissing it as unimportant. Education is an essential tool to discourage such unhealthy lifestyle choices. This is important for not only nutritionists, doctors, and food manufacturers to reiterate, but also fashion designers and advertisers.
On Tuesday afternoon, I had the privilege of listening to the inspirational entrepreneur, Ben Barry, who spearheaded the Dove Campaign for Real Beauty, once again. Ben’s tenacity helped him convince Sears Canada to include models in their catalogue that resemble their customers, unlike the twigs who typically posed for their glossy pages. Since then, he continues liaising with fashion and marketing executives to help them sell products to their target demographic by hiring models who customers can identify with. The average soccer mom does not look like a toned size 2 woman with flawless skin and Ben asks advertisers to recognize that and promote their products accordingly.
As someone who started a business at age 14, Ben strongly believes in the potential of youth entrepreneurship and youth’s ability to inspire others and make great changes in the world. With Ben’s message in mind, I have changed my opinion about the MTV reality show because even if those nine kids inspired 100 people to start exercising, that’s better than nothing. Their reunion episode for the season finale allowed the participants to reflect on the show and prove to audiences that they have since created a social network amongst themselves and offer each other ongoing support. This is what people truly need: support, friendship and motivation. Whether this comes in the form of fat acceptance amongst hiring managers who should change their attitudes about candidates’ physical appearances, or clothing manufacturers that should produce high quality clothing that flatters overweight people, everything counts.
Ben Barry, November 2008, Queen’s University
Without a computer, I’ve been watching more TV, including shows like TLC’s Say Yes to the Dress. During its commercial breaks, the network enthusiastically promotes their new spin-off featuring plus-sized, full-figured women shopping for bridal gowns.
The Biggest Loser’s executive producers can say all they want about potentially becoming “Weight Watchers for the 21st century”, but the reality is that many viewers sit in front of their TVs and crack cruel jokes about the show’s contestants. As such, I suspect that TLC’s new show will inevitably lead to more unnecessary mocking from their viewers.
Model Crystal Renn argues that “fashion can and should encourage all girls to feel beautiful”. Let’s hope that TLC’s new show will broadcast Kleinfeld’s consultants doing just that.
Happy Homecoming, Mustangs. If you happen to be flipping the channels on Friday, you can tune in to the premiere of TLC’s Say Yes to the Dress: Big Bliss and let me know what you think.
After re-watching Up in the Air, I realized that it is such a powerful film because it emphasizes how frequently people are undervalued. Corporations need to make cutbacks in order to stay afloat, but rarely have time to give personal attention to their terminated employees. People aren’t numbers, they matter. My high school classmates like to joke about how each of us was another statistic who was accepted to their top choice universities, but beyond that, we are all individuals.
Prom season is upon us again. I wonder how many seniors are ranking their friends on a scale of 1 to 10. I remember everyone whispering to their friends about who looks surprisingly decent in a suit and which girl in a mini dress looks the hottest. Then once everyone uploads their photos, the rating process continues. Some people are taken, others are suddenly higher in demand and majority are scrutinized solely based on appearance.
How I Met Your Mother also effectively portrays how judgmental we all are. One night in McLaren’s, Barney draws the Hot-Crazy scale and explains that hot girls are more likely to be nuts. Maybe that’s why employers become disappointed with their workers – sometimes people are hired based on looks rather than their resume. Regardless of whether they are willing to admit it, Abercrombie stores hire models because sex sells and modelling agencies hire salespeople. Far too many agencies are paying representatives to tell potential clients that they are beautiful in order to make a nice profit. Their intention is that the young and naive will be so satisfied with their boosted ego, that spending over $1000 on a beauty and runway boot camp (which will likely bring them little success) seems like no big deal.
Finally, Up in the Air is really great because it examines how face-to-face communication cannot always be replaced by machines. After accompanying George Clooney’s character across America to tell people they’ve been let go, the optimistic recent grad realizes why telling people ‘it sucks to be you’ shouldn’t be done on a Skype date. Technology is no doubt taking over our lives, but there needs to be a limit.